Melnikov Vladimir Vladimirovich - Rostov entrepreneur. He works in the southern part of the Russian Federation. VV Melnikov is known to many as the founder of the Gloria Jeans enterprise, which is growing at a fast pace. This entrepreneur was able to do what many failed. In his affairs, he uses a non-standard approach, which enables him to go on his difficult path.
Biography of Melnikov Vladimir Vladimirovich
Vladimir Vladimirovich Melnikov was born after the war, in 1948, in Belarus. His dad and mom died when he was a teenager. At the age of twelve, Vladimir Vladimirovich dropped out of school.
Date of birth falls on the postwar years. Instead of going to school, Melnikov read a lot. Currently, he has the opportunity to amaze the interlocutor with a quote from a book on marketing, reading memory of bible verses and chapters from this book.
At the age of fifteen, Vladimir Vladimirovich got a job at Rostselmash. At the same time, he was able to discover the truth that the product becomes more expensive the farther the place of its production from the point of sale.
The entrepreneur’s vein appeared from the age of 12 in a teenager. Melnikov Vladimir Vladimirovich has a very rich biography. Already at a young age, he could buy a bag of fish from fishermen for a liter bottle of vodka, which costs about two and a half rubles. Then he took this fish and sold it in the market for fifteen rubles. Thus, he managed to earn 150 rubles a day in those days.
History of creating your own business
During his student years, Vladimir was able to speculate with imported goods. This gave him a decent income, but in the end he still got caught, and he was sent to prison for farthing. He was in prison twice. He was nicknamed the Intelligent behind bars.
In prison, he froze his legs, because of this, he currently wears socks made of wool and does not tie shoes.
Production "Gloria Jeans"
In the first half of the 80s, Vladimir bought a sewing machine. However, he was not going to study tailor's art. In fact, he was the organizer of an underground workshop in the basement of one of the schools in Rostov. They sewed denim pants. The fabric was rubbed with a stone to obtain a fashionable result. Jeans sewed in this way were very famous and brought Vladimir a stunning income. Rumor has it that in a month he received so much that he could buy five cars.
After the authorities allowed the creation of cooperatives, Melnikov withdrew his enterprise from the shadow economy. Things were going great. However, low productivity did not allow Melnikov to just sit in one place with his hands folded and wait. He wanted to increase the productivity of 1 seamstress from eleven to twenty pieces per day. In order to implement the plan, he needed imported sewing machines. To this end, he exchanged money from earnings of forty thousand US dollars for the acquisition of a hundred sewing machines. He decided to fly behind them personally to America. However, they were arrested on its border. They took the money and sent to prison the third time businessman Vladimir Vladimirovich Melnikov. The family helped him. At the time of his absence, his wife was in charge of affairs in the cooperative. In general, 3 terms in prison robbed Melnikov of almost ten years of his life.
To new successes
After leaving the grate, Vladimir Vladimirovich initially acquires two hundred sewing machines, and this instantly increases labor productivity. For convenience in work, the production was moved to the Rainbow laundry. In 1992, approximately forty thousand pairs of jeans were sold.
The Gloria Jeans company was founded in 1988 in Rostov-on-Don. Later, in 1997, the company was reorganized into Gloria Jeans Corporation Closed Joint-Stock Company.
The EBRD bank owned twenty percent of the shares, but over time, the owner and founder of the brand bought it.
Gloria Jeans Extension
In 1996, a very large demand for the company's products required its expansion. For this purpose, Batayskaya and Novoshaktinsky sewing factories were purchased. Melnikov believes that he was given the opportunity to make a purchase only because there was no prospect for the factories. Big investments were needed for this type of industry, and at that time fast money was needed.
At that time, the production of jeans trousers near Rostov-on-Don reached the level of eight hundred thousand pieces per year. Of these, approximately seven percent of the goods were exported to England. In 1998, the company reorganized. In order to overcome crisis trends, the latest equipment and cutting tables were purchased with rivet machines with a total value of more than one and a half million US dollars. Because of this, productivity has increased by another forty percent, and the selling price of each pair of jeans was about five dollars.
In the future, the company's turnover grew annually by forty percent. A huge number of extensions were carried out, more than ten plants were bought in the northern part of the Caucasus and the eastern part of Donbass. In addition to jeans, the production and production of knitwear was started. All this was sold in batches of about twenty-five million products per year. Clothing was sold under all the famous brands of Gloria Jeans and Gee Jay.
Interesting information about Vladimir Vladimirovich Melnikov and his business
As in the old days, Vladimir loves to read. He reads a lot about business, can quote favorite authors, in particular, Tolstoy, Verlaine. Rumor has it that he has a very good memory. They say that Vladimir Vladimirovich Melnikov knows all the workers by name. Forbes called him one of the most unusual businessmen in Russia.
Melnikov has a very authoritarian and overly strict management style. He understands this, and he considers it a drawback, but can not do anything. Therefore, there are people who flee the company precisely because of him. Not every person can withstand the variability of the mood of the leader.
The managers of this company have always been foreigners. Every day they try to use their own skills and experience of modern business space in our Russian land. However, V.V. Melnikov says that there is simply no basis for good managers from Russia. In addition, Melnikov says that we do not have adequate managers, since there is no institution of housekeepers.
Any person who gives himself completely to work wants to come to a clean home, eat tasty food, put on neat clothes. Managers should not think about the problems of being. After perestroika, it all collapsed, and now there is a similar problem. To all the high-ranking workers who work for him, Melnikov must hire domestic workers.
Family relationship
Melnikov insists all the time that a competent and faithful system is the foundation of everything. Melnikov Vladimir Vladimirovich (businessman) his 2-year-old child hung a poster over the crib, which says "Take care of the honor of your youth." His little son began to hate this expression after he learned to read. This phrase annoyed him very much, and he always tried to disrupt it. However, one day Vladimir found his son’s correspondence in one of the blogs, where he was asked what was most important for him, to which he replied: “Take care of your youth”. This quote was taken from the Captain's Daughter. She helped to form a peculiar system in his son’s worldview, which, perhaps, will help him make the right choice and make the right decisions.
V.V. Melnikov - beliefs
Melnikov Vladimir Vladimirovich believes that it is necessary to go our own way and not really hope for the state and support. During crisis situations, the business faces basic questions that relate to its survival. The smartest and strongest can lose to the patient in spite of everything. Those people who consider themselves smart have the opportunity not to get out. An example is Evgeny Chichvarkin.
Success "Gloria Jeans"
Melnikov Vladimir Vladimirovich all the time perceived Gloria Jeans as a retail brand. He believes in the power of production in our country, the power of the human mind and the talent of workers in Russia, not China or America.
Many people are amazed at its profitability indicators. However, Vladimir Vladimirovich Melnikov himself is not surprised. He believes that he does good for people, he uses his talents and abilities for the sake of people. Making high-quality and cheap jeans, he wants his customers to feel the joy of buying things he made. For him, income is not so much important as satisfied customers.
We can say that Vladimir Vladimirovich Melnikov can boast of building an effective Russian business. “Gloria Jeans” turned out to achieve good success. A huge manufacturing company was grown from almost nothing, despite the barriers and losses.
Over 600 stores of this brand have been opened. The year when Vladimir Vladimirovich Melnikov (Gloria Jeans) achieved such success - 2013.
Family is an incentive for a businessman to grow further. He always relied on loved ones. Vladimir Vladimirovich Melnikov's wife led his business for some time.
Melnikov quote
“I have been doing business since I was ten, I haven’t done anything else in my life. What do these opportunities give me? I'm just becoming a billionaire - and that’s it. ” So says Vladimir Vladimirovich Melnikov. His biography for beginner businessmen will be instructive.
Melnikov's advice to beginners
Vladimir Vladimirovich went to free business for a very long time. He had to go to jail, then he spent time filing patents. I had to deal with cooperative issues. Then came the time for reform and the organization of market relations.
Melnikov's advice to novice businessmen:
1. The desire to receive a large income is a natural incentive necessary for an entrepreneur, but this is not the main thing.
2. No need to consider money as the most important factor. Effective business is the ability to combine art and science. Art is a person’s passion for business. Science is a business model. Understanding how money is received and spent plays a big role in entrepreneurial activity. If a novice entrepreneur knows how to behave in business, he will be able to manage money.
3. It is necessary to hire smart, experienced and knowledgeable people.
4. It is imperative to keep in touch with partners and suppliers. Partners can be good helpers in creating ideas for business development, however, as in marriage, relations with these people need to be built on mutually beneficial cooperation. First of all, do not forget about why this business was launched and specifically with this partner. In the work it is necessary to apply a “brainstorming”, discuss force majeure situations, always stay together in difficult times. In this case, the business will be strong and stable.
5 . You need to try to protect yourself from surprise. Expect the best, but always be prepared for problems. It must be remembered that everything is always impossible to control. The system and all processes in business must be set up so that you can always take a day off or leave your workplace for a short time due to family circumstances. It is worth making sure that the work does not stop if you leave for a while.
Melnikov on liability
Melnikov recommends that businessmen be responsible for everything that happens on their own. But you do not need to be alone. An individual entrepreneur must make all decisions personally, without any help. But sometimes you should ask for help from friends, relatives or the same partners. Not everyone has the courage to open a business, but in any case there are people who are ready to provide help and support. Starting your own business is one of the most exciting and difficult adventures on your life path. We need to set up our business so that it easily survives not only during ups, but also at the time of failures and falls. Melnikov Vladimir Vladimirovich recommends engaging in planning and setting up all processes in entrepreneurial activity so that you can work without interruptions. According to Melnikov, entrepreneurship is an activity that captivates and makes a profit.
Melnikov's business is currently
Gloria Jeans is currently facing new challenges in moving this company from a regional to a federal corporation. V.V. Melnikov will need new people, his companies - a new image. In factories for a long time working employees whom he does not know. And V. V. Melnikov is pleased that production activity is developing independently of it. It follows that the company survived the time when everything was decided by the word of one Melnikov.