Every business owner hunts for magic marketing phrases to attract customers who will translate their organic website traffic or real business into money. Words are powerful not only for SEO purposes, because they can inspire people to take action. Approaching marketing phrases to attract the attention of customers, you might think that this work is very difficult. Therefore, this article has compiled lists of appeals sorted by categories for easy use and adaptation.
Risk Reduction Marketing Words and Phrases
Minimizing the perception of the threat will make consumers much more flexible for shopping. It is worth trying to use phrases to attract customers who give confidence that they do not risk losing money or be tied to some kind of scheme, which will lead to a 12-year membership in a substandard club.
Here are some effective examples:
- Guaranteed.
- Or money back.
- You can unsubscribe at any time.
- We will not fill your inbox with spam.
- No obligation.
- No need to purchase.
- Cancel / refund at any time.
- Premium
Words and phrases that reduce uncertainty
Buyers will feel insecure about a company or service when they are unfamiliar with them. Marketing phrases to attract customers who work to reduce uncertainty and increase trust include these words:
- No questions.
- The first month is free.
- Find out why.
- See for yourself.
- No hidden fees.
Trap words and phrases to attract customer attention
People should be able to visualize how a product or service will change their life for the better. Therefore, it is necessary to lead them along this imaginary road to a new, positive situation, using phrases to attract customers like the ones below:
- See for yourself.
- You have nothing to lose.
- Give us a chance.
- Get it.
- Do you want (after this you need to indicate the benefits of goods or services)?
- Results.
- Height.
- Efficiency.
- Get started now.
- To become.
- Coming soon.
- The real results.
Words and phrases that encourage urgency
Holding a promotion for a limited period of time is a great way to get people to act. You can try using these phrases to attract customers:
- Download now / today.
- For a limited time.
- Save the place.
- The sale ends on Saturday.
- Act now until ...
- Receive the goods while it is hot.
- Last chance.
- Do not miss.
Marketing phrases to fuel curiosity
It is necessary to ensure that customers interact at different levels. Whether forcing them to visit a blog or subscribe to newsletters, the main thing is to warm up curiosity in order to take the next step. Here are some good options:
- What if?
- Insider.
- Special.
- Find out how ...
- Discover for yourself.
- Unlock.
Marketing phrases for communication with the audience
The attitude to customers on a personal level is of great importance for sales and business maintenance. If an entrepreneur produces marketing materials, you can try to include some of these advertising phrases to attract customers:
- I wish you could ...
- At last…
- You are not tired of ...
- We got it ...
- Improve your ...
- Find out what it looks like ...
- Looks familiar?
- You deserve...
- You've earned...
Communicative value
And also customers need to give an additional dose of confidence by referring to the cost of the proposals. Quality never ceases to be important to the consumer, it must be recalled. Here are phrases to attract customers to help sell:
- Superb level.
- Premium
- Quality.
- Custom.
- One of a kind.
- Uses all the power.
Marketing words and phrases that carry a call for saving
Price is part of the decision-making process of any consumer. You can use these marketing phrases to attract customers to convey to the audience that they are getting a good deal:
- Available.
- Get the value of money.
- Easy for wallet.
- Avoid unnecessary fees.
- Earn money.
Language is a powerful tool, and using the right marketing phrases to attract customers will lead to more revenue than those that are not successful. It is worth remembering that a word that promises good results for one campaign will not necessarily work in all directions.
Great Slogan Guide
Identification. A good slogan should be consistent with the brand name, explicitly stated or implied. It is better to include the name of the business in the phrase.
Memorable. It is worth remembering that some of the best slogans are still used today, although they were launched several years ago.
Profitable. It is necessary to disclose the purpose and advantages of the product, transmitting a short message in consumer language. That is, turn everything bad into good. Tell what will happen if you do not use the product. Create a positive feeling for consumers.
Differentiation. In a crowded market, companies from one industry need to stand out through their creative and original slogan.
To be easier. Use proven words and short key phrases.
Famous Examples
- Champions Breakfast (Wheaties, 1935)
General Mills breakfast cereals are known for their packaging. It depicted famous athletes.
This association was the starting point for the campaign. Marketers argued that “Champions make many little boys eat a good breakfast.” From here the slogan appeared.
- “Milk chocolate, which melts in the mouth and not in the hand” (M & Ms, 1954)
This slogan has been used since the company first introduced its peanut copies in 1954. He was inspired by the idea that the shell covering the chocolate was solid enough to avoid melting in the hand, but ultimately this will happen when the sweets get into your mouth.
- "Take a break, eat Kit Kat" (Nestle, 1957)
This company developed its chocolate-coated wafer cookies in 1957, but it soon began its full advertising campaign. However, until the company was acquired by Nestle in 1988, the worldwide slogan for this product was "There is a break, there is Kit Kat."
- “Nothing is impossible” (Adidas, 1974)
This tagline was taken by a sports brand from a quote from boxing legend Muhammad Ali, who was also endorsed in a series of short videos designed for the campaign. The phrase was in line with Adidas' vision of supporting the best athletes in their respective events.
- “Just do it” (Nike, 1987)
According to Dan Wieden, executive director of advertising, the tagline was based on the last words of the convicted killer Gary Gilmore, before he was executed. Apparently, before he was shot, he said: "Let's do it."
Widen reformulated it this way: “Just do it,” and consumers got the feeling that they, too, could do anything and succeed simply by wearing Nike products. This slogan was named Campaign magazine the best slogan of the XX century.
- “There are things that cannot be bought for money. For everything else, there is MasterCard” (MasterCard, 1997)
Visa had the slogan "We are wherever you want to be." MasterCard was not far behind due to this longer slogan, which was awarded by the Priceless brand recognition campaign.
How to create an advertising slogan
Given the success of the slogans discussed, it can be understood that companies and agencies all over the world are striving to come up with successful phrases that will be used for decades and will firmly consolidate the brand and company in the relevant industries.
But how to create an advertising slogan that works? Here are a few notes or tips to follow:
- Decide if a business needs a slogan
There are several reasons why ad campaigns are launched or why phrases are created. Some do this to introduce a new product or service. Others see slogans as a way to rebrand or breathe new life into an already disappearing brand.
- You need to start with an internal look and assessment of what is already there
If the company has a logo ready, it means that branding has begun. And also, it is possible that the company or brand has a slogan. Then you need to understand what is wrong with him?
Is there a need to completely replace it, or can it be redone, in the same way as, for example, Citibank reduced its slogan? As a rule, the creation of a slogan begins with a logo based on words and its design elements.
- Add some humor if possible
Usually, something funny will be better and faster to register in the audience. A funny slogan has more variability than a phrase with a serious or formal tone. Nevertheless, you should not create it “forcibly”, especially if the product or brand is not really intended to inject humor.
And here are some more tips for creating:
- It is worth making sure that the slogan is honest.
- It is necessary to put some emotions in the slogan.
- Focus on the promise.
- Make sure the slogan is timeless.