Brand promotion in social networks is becoming increasingly relevant in the modern world. However, most companies do not really trust this type of advertising. This is understandable, because the number of large Russian companies that have decided to take their place in social services is quite limited, while foreign colleagues have long realized their huge potential and successfully use it for their own purposes.
Brand promotion in social networks is quite a new direction in Russia. This did not prevent the appearance of specialists and companies involved in this type of work professionally. By a social network is meant an Internet environment that allows you to effectively interact with your audience. To make the brand promotion strategy more understandable, consider several ways to implement it.
Ways to promote
Despite the fact that social networks have made a real revolution in business, it’s worth mastering them gradually and according to certain rules. Currently, there are a number of options that implement brand promotion in social networks. The most effective is to create and engage in the promotion of a corporate community / group. Compared with traditional methods of online advertising (for example, a banner), the presence of which is provided for by certain social networks, group promotion has several obvious advantages:
- moderate cost;
- Advanced targeting (highlighting the target audience);
- universality (suitable for almost all areas of activity);
- high efficiency, since attracting users to the resource can be unlimited;
- interest of the target audience - users attracted by this promotion method view a lot more pages than users who came to the site using other advertising methods;
- the ability to receive feedback from customers and, as a result, increased customer loyalty.
Tools for promotion:
- Development, creation of brand representation.
- Promotion through hidden marketing in related communities.
- Creation, distribution of news, brand information.
- Distribution of audio, photo, video content.
- Carrying out flash mobs, contests, quizzes.
- Branding popular communities and more.
Promotion on social networks Vkontakte, Facebook has become more effective with the advent of services that allow you to create ads with extensive targeting capabilities.
Social networks are supplemented almost monthly with new promotion methods. The ability to create official company pages appeared on the Vkontakte network relatively recently (such a service has existed on Facebook for a long time). The company’s official page differs from the corporate community in the ability to send mass mailings to subscribed users. This function is carried out by means of social services without the use of extraneous programs.
In order to promote your company’s website on social networks, there are also certain methods. But do not forget that the most effective is quality content. If the materials of your site are boring, uninteresting and do not carry a constructive idea, you will have to spend a lot of time, money and effort to promote them in social services. Your web resource should contain materials that are interesting for bloggers to link to. Topics of materials should be selected relevant and acute, thereby causing their discussion on the forums.
Integrate your site with all kinds of social media. These include social bookmarking services , networks, news services. Place the buttons of these resources on the website so that the visitor can click on a link to the material he is interested in in social services with one click.
Encourage bloggers who link to you, as inbound links are very important for the development of the site.
Remember that, despite all the efforts, the brand promotion in social networks pays for itself very efficiently and quickly enough.