When you have an idea to open your own business, you do not immediately recognize all the pitfalls of a particular undertaking. In the restaurant business, the menu of the restaurant plays a huge role. What you need to know for dishes to be sold and business profitable?
Basic principles
You need to understand that for many, visiting a restaurant is not an ordinary event. But rather special or even festive. In any case, guests must leave with confidence that they would like to return to you. A memorable restaurant menu is already half the success. There are certain drafting rules for the restaurant menu.
- Explore what offers already exist in this area near your establishment. After all, at least it would not be logical to create two identical Japanese restaurants on the same street. Using this information, choose the focus of your institution.
- Identify the target audience. Perhaps a business center or university is nearby. Based on this, you can decide which dishes will be most interesting to visitors.
- Finally, make a schematic sketch of the list of dishes. Having indicated the necessary ingredients and an approximate cost.
Each of these points is important, and your continued success, and therefore your profit, will depend on the thoroughness of the work done.
Choice of dishes and decoration
The rules for compiling a restaurant menu are not particularly strict, but they require highly qualified chefs and knowledge of the basics of marketing. The appearance of the menu can be combined in color with the interior and style of the establishment. But do not present the guest with a poody hardcover volume. The menu should be concise and in no case overloaded with information. This will help the guest make their choice faster and, accordingly, increase the flow of visitors.
So, when you have chosen what kind of cuisine your restaurant will present, it's time to make a list of dishes. If there is such an opportunity, then the best solution may be to include dishes from seasonal products that grow in your area. Purchasing fresh ingredients directly from suppliers will positively affect the financial side of the issue, and guests will be surprised at the freshness and uniqueness of the dishes. But an experienced chef can choose good products in any supermarket.
Create some unique line items. That the guest cannot try in other institutions. It does not have to be expensive gourmet cuisine. An original sauce for pasta may well make it a signature dish. Also, do not forget about budget dishes that will be affordable for those who want to come to your dinner every day. Having made a list of everything that will be served in your restaurant, create a logical sequence. That is, arrange them in the order of the average order. Add categories of drinks and a bar menu, and most of the work is ready. It remains to not forget to sometimes add temporary summer or winter positions. This will help attract new guests.
Are the photos relevant?
Be careful when adding photos to the menu design. After all, you can know how to make a restaurant menu, but far from everyone will be able to make an appetizing photo of a dish.
Similar illustrations in the restaurant menu are unlikely to cause appetite and a desire to order something again. If you decide to use a photo, hire a professional photographer.