Each drink has its own story, which is usually associated with the name of its creator. William Lawsons - whiskey, which is, in fact, a generous gift.
Snippets of history
The future owner of the famous brand was born in 1853 in Scotland. From childhood, he dreamed of traveling, but life for the time being did not allow him to fulfill his desires. The dream came true only after marriage. Lawson and his wife moved to Ireland, where he was soon hired by Edward and John Burke. The company was engaged in the export of alcoholic beverages. The hardworking and enterprising manager immediately liked the owners. For special zeal, they decided to generously award him. The gift exceeded all expectations. The owners of the company named whiskey by the name William Lawsons, a blend of which was known since 1849. It was a truly royal gesture. The gift radically changed the life of William. Soon he became the director of the company, and a little later, having created the company William Lawson Distillers LTD, he was already independently engaged in the production of high-quality alcoholic beverages. Over time, his company was acquired by larger companies, and since 1992, William Lawsons - whiskey, which is produced and exported around the world by the famous company Bacardi.
Close cooperation
Bacardi Limited sells its products in many countries. The demand for high-quality alcohol is quite large, so the customer base is growing every year. But sometimes economic obstacles between states in the form of excise taxes on alcohol create some difficulties in this matter. This, respectively, leads to higher prices and, as a result, to lower sales. Bacardi specialists found a way out of this situation. So, for example, on the territory of Russia, an independent enterprise “Bacardi Rus” was created, which in the future plans to deal with packaging and sales of well-known European products. Collaboration decided to start with William Lawsons. Whiskey will be produced in their homeland and sent in sealed containers to Russia. And already here, under the terms of the contract, the drink will be bottled and sold through a distribution network. This will reduce the final price of the finished product by about 20 percent. Recently, this method is often used by large manufacturers to increase the export of their own products.
Assortment of famous whiskey
The assortment of brand name products bearing the name of William Lawson is quite large. Among the many samples there are both ordinary products and premium options. Many types of products are still very popular in Europe. The whiskey William Lawsons is also well known in Russia. Its price is quite affordable. Most often on the shelves of our stores you can find:
- regular whiskey "William Lawsons" with a volume of 0.5 liters and a strength of 40% at a price of 565 rubles;
- "William Lawsons" 13-year aging with a volume of 0.75 liters and a strength of 40% at the price of 1563 rubles;
- "William Lawson" in a gift box with a volume of 0.75 liters and a fortress of 40% at a price of 863 rubles;
- "William Lawson's Super Spice" with a volume of 0.75 liters and a strength of 35% at a price of 864 rubles.
Each of the options has its own characteristics, although all of them are necessarily aged in oak barrels. It is worth noting that not only consumers, but also world-famous experts confirm the decent quality of William Lawsons whiskey. The price of a product, of course, takes into account its numerous prizes and awards.
Regional division
All brands of whiskey known in the world can be conditionally divided according to territorial sign. In some countries, they were able to create their own unique style of the famous drink. It is usually accepted to allocate:
- Scotch whiskey. There are three types: malt, grain and blended (a mixture of grain and malt). The drink must be produced in Scotland and have an aging of at least three years.
- Irish whiskey. The following types are distinguished here: pure, single malt, grain and blended. The exposure of such a whiskey ranges from 8 to 12 years and above.
- Canadian whiskey must be produced from grain grown in this country and aged according to all the rules for more than 3 years.
- There are only two types of American whiskey: straight (bourbon, Tennessee, bourbon with wheat, corn and rye) and blended.
- Japanese whiskey is divided into the same types as Scotch.
Each of these countries has its own numerous brands that are quite popular and freely compete with other alcoholic beverages.
What do compatriots drink
Not so long ago, studies were conducted, the purpose of which was to determine which brands of whiskey are the most popular in Russia. Not only sales volume was taken into account, but also the percentage of the share of a drink on the market. The undisputed leader was William Lawson's production of Bacardi Limited. In 2013, 7.1 million liters of this drink were sold in our country. It occupies 18.3% of the total share of the Russian alcohol market. These figures indicate that the consumer is happy to buy the goods. This fact cannot but please the manufacturer. The second and third places are occupied by Diageo White Horse and Bell`s, respectively. Their sales volumes are significantly lower (5.4 and 4.2 million liters). In fourth place is Jameson from Pernod Ricard. And on the fifth - Johnnie Walker production of the same Diageo with a volume of only 2.7 million liters. Of course, the statistics presented did not take into account a rather important price factor, although it was he who, probably, played a decisive role.
Customer reviews
It is very important for any manufacturer to know the opinions of consumers of their product. This is perhaps the most important thing. After all, no medals and prizes will not replace people's love and will not give the desired profit. What about William Lawson whiskey? The reviews for this product are twofold. Some talk about decent quality and good endurance. Connoisseurs with experience say that for such a price, whiskey is just wonderful. Those who are less knowledgeable try to find visible flaws in it. Someone claims that the presence of dark tint causes headaches after drinking. This is not true. In some species, sugar color (caramel) is actually present, and, as you know, it does not hurt your head. In principle, most tasters agree that whiskey is moonshine. And for such a relatively small price to look for flaws in it is simply ridiculous. But here you can argue. Will ordinary moonshine be aged 12 or even 18 years? You just have to be able to drink it. This is the peculiarity of the drink. The opinions of some experts are also based on this.
Interesting instance
A special place among the variety of Scotch whiskey is William Lawsons 13. Features of the production are contained in the very name of this drink. By technology, it must be aged for at least thirteen years in oak barrels. The last, thirteenth, year he is kept in burnt oak containers, where bourbon was previously stored. This storage method allows you to give the drink a darker color. In addition, the ready-made whiskey acquires a taste with a pronounced chocolate-vanilla component. The aftertaste is softer and longer. After a sip of such a drink, a slight dryness with clear notes of coffee and vanilla is still felt in the mouth for some time. The drink belongs to the category of blended products and has a higher price in comparison with other goods of this brand. However, the unusual aroma and, first of all, a rather long aging of this sort of whiskey make everyone treat it with due respect without exception.
Do not make a mistake in choosing
Whiskey, like any other high-demand product, immediately arouses the interest of lovers of easy money. There are enterprising people who want to make good money on taste preferences and public opinion. Fake whiskey becomes their direct income. To avoid the acquisition of low-quality alcohol, you need to be very careful at the time of purchase and observe the following rules:
- Do not chase the cheapness. A good drink is always worth it accordingly.
- Going to the store, you need to clearly know what the container looks like and whether it has special protective equipment.
- Real whiskey never contains extraneous components in the form of dyes and flavors.
- The product should be brown to pale yellow. Sludge and impurities are not permitted.
- When shaking, large bubbles usually form on the surface of the liquid, which persist for a long time.
- The drink should have a malt or oak smell, but in no case alcohol.
Well, and most importantly: when buying whiskey, you need to be well-versed in the names. Otherwise, there is a risk of acquiring a life-threatening product.