Recently in the world there are more and more interesting professions that no one has heard of until the new millennium. Many of them have foreign and obscure names. One of these professions is a creator (aka creeitor). She appeared in Russia relatively recently, but she was already in the top of prestigious and highly paid professions.
Who is a creator, what does he do?
The name of the profession comes from the English creator. Translation of the word into Russian sounds like "creator", "creator". Obviously, this is a very creative profession. The person holding the position of creator is the so-called “generator of ideas” for promoting a product or brand. Under his control are slogans, project names, logos, scripts for commercials, as well as the general concept of style, its implementation and implementation.
In other words, a creator is a person who comes up with a vivid image and develops effective ways to promote it. The main thing is that the idea turns out to be selling, memorable, suit the target audience and meet the requirements of the customer.
In large companies, creators often work together with art directors. In this case, the first take on the organizational component of the project and coordinate the work of the entire creative team, which may include copywriters, designers, content managers and advertising specialists. Sometimes it happens that an employee becomes a creator who deserves to be promoted through the ranks with fresh views and positive energy, rather than being purposefully hired for this position.
In addition to the main task (creating an idea and its effective promotion), the creator has many responsibilities such as monitoring the quality of the execution of concepts and projects, managing the idea from the moment it appears to the consumer, coordinating the work of the "creative center", conducting advertising campaigns, etc. e. It is this person who is responsible for all creative processes aimed at advertising and promoting the product.
Demand and salary
Creator is a specialist who is in demand and makes good money, most often in the field of advertising and the media industry. On average, in the Russian market of professions, salaries start at 40,000 rubles (according to the most conservative estimates) and soars higher, depending on the size of the company and the projects themselves.
The largest number of vacancies falls on Moscow and the Moscow region, then on the Leningrad and Kaliningrad. In Russia as a whole, the advertising business is still gaining momentum, and not in all parts of the country entrepreneurs are ready to give a lot of money for product promotion and promotion, while in the West they have long realized the importance of quality advertising.
If you want to try yourself as a creator on employment issues, you can contact advertising agencies, creative agencies, and communication agencies. In addition, large organizations that care about promoting their brand can form a full-time team, which can not do without a specialist.
Pros and cons of the profession
The undoubted advantages of the profession include its creative component: if you are a creator, you are never bored at work, you are always in a state of creative search, every day is special. This is a very suitable profession for the hater of routine, providing a wide field for the expression of one’s own thoughts and the implementation of new ideas.
On the other hand, you should not expect unlimited freedom of creativity, since the activities of the creator should fit into the framework of the requirements and capabilities of the customer, the allocated budget, the time allotted for the video clip, or the place on the advertising banner. At the same time, the final product must please the target audience in order to justify the costs of its promotion.
Essential Skills and Character Traits
The first inherent requirement for candidates for the post is, of course, creativity, the ability to think outside the box, the ability to quickly find innovative solutions. Contagious enthusiasm should come from a specialist, that is, a creator is the so-called energizer that sets the general atmosphere of creative activity. A good specialist has a broad outlook, he is aware of the news and current trends of the world, always "in the subject". Due to the need not only to interact with a huge number of people (both own team, and with customers and consumers), but also to convince them and agree with everyone, the creator should master the basics of psychology and the power of persuasion, develop leadership qualities in himself. He will achieve the greatest success in his work, having an artistic taste, writing writing sales and design skills. In addition, the creator is necessarily a competent person who speaks Russian at a decent level. An undoubted advantage will be the knowledge of English.
Where to learn to be a creator?
When applying for a position for an employer, your portfolio is much more important than a diploma, so it is recommended to take care of it in advance. Since professional advertising is a young direction for Russia, it makes sense to receive specialized education only for the “crusts”. Suitable for this advertising department of the Journalism Department of Lomonosov Moscow State University, the International Institute of Advertising (MIR), specialized faculties of the Institute of Youth and several other universities, mainly Moscow. The best part of practical training is self-education, which involves studying articles and books on the topic, as well as attending specialized seminars, trainings and campuses.
Interesting Facts About Advertisers
In conclusion, here are some funny facts about advertising and its figures:
- All legal advertising methods are already ineffective.
- Creative specialists never drink in the same company, so as not to sue later due to copyright.
- Half of the advertising companies, right after the foundation, hire another company to come up with a name and corporate identity.