Many people think that a marketing manager works all day for making people buy things they don’t really need. However, this is a very erroneous opinion, because the need for so many useful products reaches us, ordinary consumers, only with the competent work of this specialist.
The marketing manager for the company in which he works is one of the key figures to ensure the success of its marketing policy. Just do not think that he is sitting all day in the chair and just studying the numbers. On the contrary, due to the nature of their work, people in this profession have to walk and ride a lot in order to get the most reliable information from the source.
For example, when working in a wholesale company, a marketing manager whose responsibilities are the purchase of prototypes and price analysis spends a lot of time on business trips, because the goods that he is going to sell may be in the opposite region of the country. A competent manager before the start of the sales process creates a concept for promoting the product, chooses a promotion and advertising policy, because if the marketing is not properly organized, even the best-selling and best product will not be sold. That is why today many reputable companies pay so much attention to the selection of candidates for this position.
Marketing and advertising manager can work in various fields, be it the automobile business, food industry, shops, social networks, oil companies and so on. His responsibilities include managing the sales and commercial activities of the enterprise where he works. And for this, he needs to thoroughly study the tastes and needs of the potential consumer, and then begin to develop a pricing policy based on the data obtained, and, in the process, form an assortment at the same time. Because the increase in profit of any enterprise is directly related to the influx of new customers. That is why the main responsibility of the marketing manager is to carry out the correct advertising of the company. Indeed, even such an insignificant detail as a change in design or an attractive form of goods can increase or, conversely, reduce demand.
What professional skills should a marketing manager have?
Firstly, he must have the necessary knowledge of technologies to promote the product, be able to monitor the current market, and also monitor the dynamics of sales, analyze price offers and the competitive environment, participate in pricing, draw up planograms correctly, organize advertising campaigns and etc. The marketing manager must be very flexible, because he is not an ordinary advertising agent redistributing orders, but the person who lives in reality, feels the market and can use various tools from advertising, marketing and PR technologies for his purpose . Indeed, effective advertising and competent marketing in the interests of the company is also, in some way, an investment in business, and investment, as a rule, is the business of professionals. This is why modern executives value experienced marketers so much.
The profitability of a particular business does not depend on the minimality of resources or material investments, it depends on the work of a specialist in promoting a product or service, more specifically, an advertising manager. He, and only he, should create effective advertising, audit the company's advertising, form corporate standards and create a corporate culture, as well as have the opportunity to analyze the market through the eyes of a buyer, partner, supplier or dealer.