There are many people who, wishing to purchase high-quality and comfortable shoes, pay attention only to the products of companies that have a worldwide reputation. Of course, the product on which the label with the popular logo stands does not only amuse our self-esteem, but also raises self-esteem, making it possible to flaunt a branded purchase in front of colleagues and friends. However, it often happens that the euphoria from the new thing passes very soon. This happens when it becomes obvious to the buyer that the quality of the shoes he purchased does not at all correspond to its astronomical price.
Is there a way out of this situation? Is it possible to purchase fashionable, comfortable and high-quality shoes at an affordable price? Of course.
When it comes to buying shoes, you need to pay attention not only to the quality of the models, but also to their adaptability to our weather conditions. In this case, the most practical and reasonable buyers prefer Russian manufacturers, one of which is Ralf Ringer. This is a trademark whose products have become more and more popular with consumers in recent years.
A bit of history
Ralf Ringer is relatively young. Her story began in 1996, when the entrepreneurial graduate of the Moscow Institute of Electronic Technology, Andrei Berezhnov, came up with the idea to open a shoe production that exceeds European designs in quality. Own company, which in the first years of its existence produced only stylish male models, the founder named "Ralph Ringer".
The first collections of the brand saw the light in 1997. And even then the volume of annual production amounted to 60 thousand pairs. These were men's shoes, boots, sneakers, shoes and sandals, each model of which was meticulously worked out by technologists and designers. In 2000, the company's first commercial appeared on television channels. In 2002, the brand opened its first retail stores.
How did customers value Ralph Ringer shoes? End-user reviews indicated that not only high-quality models appeared on the market, but also those that met the most fashionable trends. In addition, the popularity of this shoe was facilitated by the fact that it took into account the anatomical features of the feet of its owner.
As sales grew, the company began to increase the assortment list of its products, while improving the technology and production methods. So, Ralf Ringer specialists invented and patented a unique way of attaching the sole, which can significantly extend the life of the product. In addition, the company has developed a special shock-absorbing system. Its presence in shoes helps unload knees, spine and feet while walking.
Since 2010, the company began producing female models. This made it possible for our dear compatriots to acquire beautiful and stylish Russian shoes that correspond not only to fashion trends, but also to the highest quality standards that exist in Europe.
Company today
Currently, Ralf Ringer is one of the leading leaders in the Russian footwear manufacturers market. The company has created and developed a network of company stores in which it implements its products. Ralf Ringer's production facilities are located in three Russian cities - Moscow, Vladimir and Zaraysk. Partial sewing of shoes is carried out in China. It is worth mentioning that the company's production facilities are the most modern Italian and German equipment, similar to that used by leading European companies.
In addition to sewing shoes, the Ralph Ringer company supplies machine tools for shoe production. She is engaged in both repair and restoration of such equipment.
According to 2006 data, the company employed two thousand people, the volume of shoes it produced was 2150 thousand pairs, and the annual turnover was 54 million US dollars. Over the next ten years, the brand strengthened its position in the market, demonstrating an annual increase in annual turnover of 30-40%.
Raw materials used
Materials for sewing shoes are carefully selected by the company's specialists. Moreover, in search of suppliers of raw materials, representatives of the Ralph Ringer brand make their way from Italy to Brazil. Contracts for the purchase of soles, adhesives and leather are concluded only with a certificate of product quality. This allows us to guarantee the strength of our shoes and their compliance with the highest standards adopted in Europe.
What are Ralph Ringer shoes made of? The feedback from numerous customers confirms that most of the company's models on the market are made of like or genuine leather, velor, suede, as well as textiles. For the sole, the Russian manufacturer uses rubber and polyurethane, tunit and EVA. The lining of all Ralph Ringer shoes is made from either textile or leather.
Sales strategy
For the company's specialists, it is important not only the quality of products, but also its convenience to the end user. The main sales strategy of the leading Russian manufacturer is the desire of the buyer to return to the store and make a second purchase of shoes for the next season. The Ralph Ringer brand is characterized by an ideal price-quality ratio. The manufacturer's work is aimed at satisfying customer demand. And this is confirmed by the possibility of communication. Everyone can leave a review about the model and what, in his opinion, it is desirable to change in it. All customer reviews are passed on to specialists developing new collections. Consumers note that the shoes they bought, boots or sandals of the brand have been serving for more than one year.
Of course, sometimes people are faced with manufacturing defects, but for such cases the company has provided warranty periods. For some models, they are 14 days, and for others - 90. However, in general, consumer reviews about the company's shoes are very positive. After all, a team of Ralph Ringer specialists has created models:
- Weathering forty-degree frosts (winter collection).
- Equipped with special shock-absorbing insoles.
- Having air cushioned soles that are manufactured using patented Italian technology.
- In which the form of the pad is carefully designed.
What is the reason for the company's sales growth? This is because each newly created collection has its own advantages. All models are designed and manufactured with care for the buyer, whose legs will not feel tired even after a long walk. In addition, protecting human health, the company does not forget about the high quality of its products.
Assortment of men's shoes
Models for the strong half of humanity are represented by such areas as:
- City These are discreet and comfortable shoes designed for every day.
- Style . This line includes an elegant lineup.
- Weekend These shoes are designed for those who lead an active lifestyle and love country walks. In the manufacture of these models using breathable materials and a comfortable soft pad.
- Classic . Shoes in this collection are business-like and suitable for offices. All models are strict and elegant.
- Grand Shoes in this direction are an excellent choice for customers who have an unusual shape of their legs. These models are sewn with increased volume and completeness and at the same time have increased wear resistance.
- Real Ralf . The versatility of this collection allows you to wear similar shoes for any occasion, as it goes well with different styles of clothing.
Assortment of women's shoes
Dear Ralph Ringer offers such directions as:
- City These are Ralph Ringer shoes , reviews of which indicate its comfort. All models in this series are available on a flat sole or have a small steady heel.
- Style . This model line includes only model shoes. Heel gives her special style, as well as high decorativeness. Customers can choose the model they need from the wide range of colors presented.
For small buyers
In 2015, the Ralph Ringer company began production of children's shoes. This project was started after the investment in the issue of the women's collection paid off. Ralph Ringer appeared in a new market with an extensive assortment, offering customers a collection of the Fall-Winter 2015/2016 season. These are school and everyday children's shoes, which are currently sold by Ralph Ringer shoe stores in Moscow, as well as in the regions of the country. According to the company’s plans, the collection for young customers in two or three years will take about 10% of total sales.
The Ralph Ringer shoe factory makes school shoes only from genuine leather of the highest quality. Moreover, only professionals with vast experience are involved in the development of the children's collection. That is why parents who buy these shoes can be sure that the health of their child is under reliable protection.
Features of men's winter shoes
A well-known Russian company offers customers unique products. Ralph Ringer winter shoes in the consumer market of our country serve as a kind of quality standard in the segment of similar products. What is the feature of the collection offered for the cold seasons? So, men's shoes "Ralph Ringer", according to consumer reviews, is distinguished, first of all, by reliability and durability. The explanation for this lies in the responsibility of the company to the process of creating its collections.
Highly qualified specialists in the manufacture of models carry out a huge number of studies. This allows you to make the next collection of shoes even more perfect. This is especially important when creating Ralph Ringer winter boots and boots. The Russian trademark has patented the technologies developed by it that allow shoe owners to keep their feet comfortable and warm even at the lowest temperatures. This is especially true for men. That is why each model for the strong half of humanity has a unique mount in the sole area. It also allows you to make shoes as wear-resistant as possible.
What other difference are the Ralph Ringer boots and boots? The company's specialists are sure that even in the winter months the feet of the owner of such shoes should “breathe”. After all, male legs are particularly susceptible to fungal infections. In order to avoid this unpleasant phenomenon, winter shoes for the strong half of humanity have special ventilation, called the Air Boots System. It allows you to create a feeling of comfort for the foot, not only when hiking in the streets, but also when staying in a heated room for a long time.
Another advantage of the company's winter collection models is the use of the Shock Adsorber system in them. This is a fixed foot technology that levels gait and minimizes walking stress. The owner of such boots or boots begins to walk confidently, freely and purposefully. And this, in turn, creates the right image for him.
Women's collections
For several years in a row, our lovely ladies have enjoyed using domestic products already tested by men. Practical and stylish Ralph Ringer shoes have won their hearts. The women's collection literally captivates fashionistas not only with quality, but also with an interesting design. Today the company offers its customers sneakers and athletic shoes, sandals, moccasins and shoes.
Ralph Ringer boots do not lie on store shelves either. Female models are represented by demi-season and winter options, the creation of which uses only proven natural materials and modern technology. So, when tailoring winter boots of the Ralph Ringer brand, suede and leather from the best world manufacturers are used. These materials are breathable and resistant to mechanical damage. The soles that have Ralph Ringer boots are also distinguished by excellent quality and reliability. Female models must be stable even in the most severe ice. That is why the soles of ladies' boots are made of rubber, polyurethane and such an innovative material as EVA.
It is also noteworthy that the manufacturer took into account the anatomical features of the feet of domestic customers, which adapts the boots to the individual requirements of each woman.
What else attracts lovely ladies Ralph Ringer shoes? Customer reviews confirm that all models of the company are focused on modern women with an active lifestyle. These are comfortable and convenient shoes, which, moreover, can be picked up for every taste and worn for any reason. So, in the latest fall-winter women's collection of the brand, shoppers will find classic and athletic low shoes and boots, boots with wide heels and flat soles, as well as insulated sneakers. All these models are made of genuine suede or leather, have a reliable insulation and a non-slip durable sole.
With the advent of spring, the company will delight lovely ladies with elegant and comfortable shoes for the office, original ballet shoes, as well as moccasins and sneakers for the weekend. The main goal of the brand is to create comfortable models. That is why, going to the Ralph Ringer store, you will rarely find shoes or boots on a very high platform or stilettos.
Commercial network
Where can I buy Ralph Ringer shoes? In St. Petersburg (St. Petersburg), Moscow, various regions of Russia, as well as in the CIS countries. At the same time, the company is constantly expanding its distribution networks. So, in early November 2016, a new Ralph Ringer store was opened in the capital, located in the Rechnoy shopping center. This is the forty-first brand outlet that metropolitan buyers can visit. The total area of the newly opened store was 144.6 square meters. m
It is worth saying that the Ralph Ringer company has the largest distribution network in Russia. It includes more than a thousand outlets, including one hundred and twenty company stores. You can buy shoes of this brand via the Internet. For metropolitan buyers opened a "Ralph Ringer" store at the factory. Here you can purchase the most current models, which in the shortest possible time fall from the shops to the trading shelves.
In addition, Ralph Ringer offers its customers a discount, which gives the brand clear advantages in the market. The company creates very favorable conditions for customers by constantly searching for the most advanced technologies, updating equipment, using high quality materials and caring for its customers. Information about promotions, discounts and discounts is always available in stores selling shoes of this brand.
Favorable conditions are offered for buyers, despite the fact that Ralph Ringer sets prices for their shoes at very affordable prices. On average, they do not exceed 3,500 rubles. However, the discount offered by Ralph Ringer and regular promotions allow you to purchase comfortable and high-quality models even cheaper.
In addition to branded trade, brand products are sold throughout Russia by a huge number of official representatives. In their outlets is a complete range of shoes offered by the brand. But it is only worth bearing in mind that the official representatives of "Ralph Ringer" discount is developed independently. It may differ from the existing one in company trade.
Companies are interested in three areas of product sales. Among them:
- multi-brand point of sale;
- a store under the sign;
- Shop-in-Shop.
Often, the Ralph Ringer store opens with several shopping areas. One of them sells shoes. Other areas offer customers other products. This is the so-called store under the sign. Sometimes shoes are sold in Shop-in-Shop format. This is a company store in a multi-brand shopping center. This format proved especially good in 2013. Then in Russia, the company opened immediately twenty-nine multi-brand stores, increasing the sales of shoes by almost half.
Ralph Ringer shoes are a worthy offer to domestic customers. This is confirmed by the fact that the company's products can be found in the Guinness Book of Records. Ralph Ringer shoes got there after they successfully passed the hour-long dance marathon.