Commercial offer - an advertising document. The main purpose of compilation is to interest and motivate a potential client to cooperate, use the service or purchase a product. In the construction industry, not only services for the construction and repair of buildings can be offered , but also design work, reconstruction or demolition of buildings.
Types of commercial offers in the field of construction
As a general rule, the commercial proposal of a construction company is divided into general and specialized.
In general, KP indicates all the capabilities of the company. For example, even if the building was erected, but no repairs were made inside, the proposal for cooperation may have information about the possibility of design and dismantling.
A specialized offer may contain only targeted information, for example, only general construction or finishing works are offered.
The rules, as the commercial proposal of the construction company is written, contains another classification:
- estimated proposals;
- priceless.
The second option of KP is sent in cases where a potential client is interested in innovative solutions and quality assurance for him is the most important moment in cooperation, in other words, the pricing policy is the least interesting.
The specifics of the commercial proposal of the contractor in the field of construction
A contract for construction work is a rather specific type of activity and involves long-term cooperation. Therefore, very often, even in the initial proposal, you can see the preliminary calculations in tabular form. If preliminary calculations are given, it is imperative to indicate on the basis of what data they were carried out, that is, the figures should not be taken from the ceiling. If the calculations are approximate, then this should be emphasized.
Naturally, examples of texts of commercial offers can always be found on the Internet or ordered writing a text from specialists, but it should be remembered that there are no clear standards. Each word should be selected depending on the specifics and advantages of the company. For some contractors, quality is a priority, for others, customer cost optimization and so on. In practice, a number of standard sections of the CP can be distinguished, which should not be neglected.
Greeting
Greeting is not required only if the document is not personified.
Personal contact, especially if previously there have already been telephone conversations required. The name and patronymic at the beginning of the text already obliges the recipient to at least familiarize themselves with the text.
Commercial offers of construction companies: samples of writing greetings:
Request response The sender of the letter should be reminded that the proposal was made at the request of the recipient. | Hello, name! We promptly fulfill your request and send the following information ... Good day, First name Patronymic! In continuation of our telephone conversation, I am sending information regarding the reconstruction of your building .... |
Header and concept
In this part of the commercial proposal, it is necessary to captivate the reader as much as possible and arrange him to carefully study further information. Naturally, if the letter is sent to the municipal authorities, in order to participate in the tender, then the heading should be concise and clearly define the essence of the proposal.
The title text of a sample proposal for a construction company may read as follows:
"Commercial proposal for the reconstruction of the building at ..."
After the heading, it is necessary to describe the essence of the proposal as briefly as possible. A potential customer should understand what the company is doing in a short period of time.
Samples of commercial offers of construction companies:
The main problem of the client. Every business sooner or later faces certain problems, you can help your client solve it - tell me about it. | ... If you are leasing your own retail and office space, but want to keep the overall design concept in the entire building, while allowing each tenant to make repairs at his own expense, we will solve this problem. Our company is ready to become a contractor for all your tenants, observing all the conceptual decisions you made at the stage of commissioning the building ... |
Current need . Needs are constantly changing, that is, one relevant at a certain point in time. | ... You built a house - but did not repair it! We will do it with you ... ... bought a land plot? But the construction of the house did not start? Our company offers the construction of turnkey houses, from design to final finishing .... |
Services
Now you can proceed to a detailed description of the proposed works and services. So that the text is not overloaded, the price list with prices can be attached to the proposal as a separate document.
In this part of the commercial offer there should be no dryness, it is necessary to show the “product face”. If your “hobbyhorse” is turnkey construction of houses, then be sure to write about it, if you are designing, then you can formulate the text as follows:
“... Our company has created 99 projects of private houses, 98 of which have already been built and their owners are satisfied with the result, which can be found on the website of our company in the“ Reviews ”tab ...”.
Benefits
After a brief description of the services, you can move on to the benefits of working with the company. The benefits include:
- low cost of services or used building materials ;
- full cycle of construction work;
- official cooperation with renowned partner suppliers;
- large warranty periods, both for the work itself and for the materials.
Samples of commercial offers of construction companies:
A rational solution and a little shock . Offer the customer a favorable price and justify that it is a guarantee of quality. | ... Our company only works with French suppliers of suspended ceilings, as you know, it was in France that they were invented ... ... The cost of our services is 10% less than the average market. This is due to the fact that we do not attract outside specialists, in our staff there are professionals of all construction specialties, from architect to tiler .... ... Our company not only mounts buildings from SIP panels, but also has its own production for their manufacture. And this is a guarantee of high quality and low cost. You are given the opportunity to visit our workshop and make sure the veracity of our allegations ... |
Future benefits . The client must understand why it is better for him to cooperate with your company. | ... The guarantee for our work is - 5 years. Why such a long time? Because we are confident in the quality of our services. Over the past 2 years, not a single partner has sent complaints or complaints to us .... |
The order of cooperation
This section of the commercial proposal for construction services should clearly describe how cooperation with customers takes place. The recipient of the letter must understand for himself:
- payment procedure;
- at whose expense the purchase of materials;
- basic requirements for the contract;
- and other features of cooperation with the company.
Additional information and contact details
In conclusion, information is written that may be important for the client, but it was not mentioned in the previous text. Information should really be useful, for example:
"... In the period from October 1 to December 31, we have seasonal discounts on building materials .... you can list if discounts are not on all products ...."
A commercial proposal for cooperation with a construction company must necessarily contain information about a person who can be contacted in case of interest in the proposal. Even if the offer is a continuation of the preliminary agreement, contact details should still be indicated.
If the KP is not personified, then you can add a little more motivation, for example:
"... If you call today ... you can specify the date ....., Then get a discount on all types of services in the amount of 5% .... contact details ...".
Do not forget to thank the potential client for taking the time to read your information.