One of the rapidly developing areas of activity is advertising, without which it is impossible to imagine the life of a modern person. It pursues several goals, the main meaning of each of them reaches a certain audience of people through various means. One of the most significant and effective types of advertising is outdoor, which is placed on various surfaces. A pavement sign is a small shield that performs an information function, its main task is to promote business development by attracting potential customers.
What does it look like?
A pavement sign is a small advertising structure made in the form of a folding “house”. It can be one-sided or two-sided, depending on the number of planes intended for drawing images and text.
An advertising pillar is a billboard that can be easily moved from one place to another. There are 2 design options - folding and awkward.
As a rule, the standard pillar size is 0.6 x 1.35 m, it has a rectangular shape. In this case, the format of the advertising field is approximately 0.6 x 1.15 m.
At the request of the customer, exclusive pillars are made. They are much more expensive than standard ones, but attract the attention of more people due to their uniqueness. An exclusive pillar is a design that gives any shape and size. As a rule, it takes the form of a growth figure, index or three-dimensional image of the advertised product.
Near banks, currency exchange points and fast food cafes, you can often see pillars in which blocks are built to accommodate signs. With their help, information is regularly updated, for example, current data on the exchange rate or prices in the menu systematically appear.
Designs with built-in light panels are much less common.
Why is that called?
Pillar is a German word that has confidently taken root in Russia. This is due to the fact that before its appearance, a less harmonious definition of shields was used - advertising “folding beds”.
Where are they located?
Pillars can be located both indoors and outside. In the first case, they are usually installed in large retail outlets and business centers, where many companies operate. The task of the constructions is to distinguish the company among competing neighbors or to attract the attention of potential customers.
Street pillars are located in the immediate vicinity of the advertiser. Their effectiveness increases when placed near a large flow of people - significantly increases the likelihood that information will not go unnoticed and will attract a large number of potential customers.
To install pillars on the street, you must follow certain rules that are established by the city administration. Their goal is to create and control conditions for pedestrians and vehicles that meet safety requirements as much as possible. In other words, the design should not create emergency situations and interfere with the passage and passage of people. To place the pillars, you must obtain written permission from the appropriate authorities. Often, advertising agencies deal with this issue.
Benefits
The main advantages of the pillar are:
- efficiency;
- low cost;
- the ability to change the location of the structure;
- fast production;
- ease of installation (does not require installation).
The combination of price and effectiveness makes this type of outdoor advertising one of the most popular.
disadvantages
Along with the undeniable advantages, there are also disadvantages of using pillars:
- the need to move the structure daily from the place of placement to the building, where it is stored during non-working hours of the enterprise, and vice versa;
- in adverse weather conditions, the risk of frequent falling of the pillar to the ground increases, as a result of which it can deform;
- you need to regularly maintain a clean shield, because it is very quickly contaminated, especially when placed outdoors;
- there is a threat of vandalism.
The solutions to most problems are lamination of the planes and the installation of reliable fastenings to the ground.
Making Pillars
The production technology of the advertising structure includes 2 stages: the manufacture of a metal frame and a surface for applying information.
To obtain the base, a metal pipe is used, it bends and welds to obtain the desired size and shape. The finished design is painted in the desired color.
The role of the plane on which the advertisement will be applied is played, as a rule, by a sheet of galvanized iron. On the milling machine he is given the necessary parameters.
The next step is directly the production of advertising. To do this, information is applied to the self-adhesive film using special equipment. As soon as the sheet is ready, it is attached to the plane of the metal workpiece.
The final stage is the attachment of the finished web to the metal frame with reliable brackets.
Thus, the manufacturing technology of the pillar is simple, and its average life is 3 years.
Advertising is an integral part of the life of modern society. Variegated and intriguing slogans and headlines everywhere flash. Not the last place in attracting potential customers is occupied by pillars. These are small metal structures having one or two surfaces with information printed on them. Mobility and relatively low cost make them extremely popular among advertisers.