About what a flash mob, we learned relatively recently. Literally translated, this word means "flash of the crowd." Participants in such actions do not receive money, do not violate public order and avoid reporting on the results of their activities in the media. True mobbers do not pursue either political or advertising goals.
A flash mob is a modern sign of the life of megacities. He appears where crowds are not unusual. Flash mob stocks are a kind of aestheticization of crowd formation, which in a familiar life is perceived in a rather depressing way.
Understanding what a flash mob is is easier if there is a concrete example. This is a street dance in the central square of the city or at the metro station, when some of the passers-by, who seem to be rushing about their business, at one moment begin to dance with amazing synchronism to the sudden sound of music, a simple and energetic dance. Such a dancing flash mob can look very beautiful and not just surprise, but also deliver aesthetic pleasure, as well as perfectly raise the mood of others.
A flash mob is a pre-planned mass action. The organization of such shows is carried out using the Internet, which allows many potential participants to agree on a flash mob scenario, place and time of its holding. As a rule, scripts are sent to a huge number of people who are free both to respond to the invitation and ignore it. The main rule of a flash mob is consistency and synchronization of actions.
A flash mob is a crowd gathering technology. It is rather a form of carrying out a planned action, since its contents are commonly called the word smartmob. These concepts are complementary and individually practically do not exist.
The beginning of flash mob history is shrouded in mystery. The exact name of the first organizer of the installation in this style is unknown. However, in this context, the name of the New Yorker Bill most often sounds. After a series of failed attempts, he managed to gather on June 17, 2003, about 150 strangers who went into one of the supermarkets in Manhattan and asked them to sell them for $ 10,000 a "love mat for a suburban commune."
The most effective is the organization of a flash mob through specialized sites. Anyone can register on them, receive newsletters, announce their scripts, etc.
What is a flash mob script? This is an interesting idea and an unusual performance with the help of the simplest movements that can be accomplished without rehearsals and special training. As a result of the realization of what was conceived for a few moments, another, alternative reality should be created. For this, the effect of surprise, accident is important, when it does not immediately become clear what is happening around and who is crazy - you or everyone else?
When writing a script, it is very important to consider the following point. The intended action should be such that the participation of many people gives the right effect, so that it does not look corny and stupid. Everything should be done so that the uninitiated will automatically turn on the reflex - to turn around, pay attention, try to understand what is happening. You need to be able to evoke the right emotions - amazement, shock and, as a result, involvement.
But even after understanding what a flash mob is, you may not be able to organize it yourself or not achieve the desired effect. As practice has shown, “tearing down the roof” can only be such a performance in which participants do not stand out from the crowd. Personality in this context is not welcome. It can only do harm by neutralizing the expected effect. By the way, now the shocking behavior of one person not only does not surprise anyone, but frankly bored. When the crowd “goes crazy” (although it does not do anything absurd) - this, of course, attracts special attention.