In the modern world, a woman is clearly not satisfied with the role of only a good wife, mother and housewife. She seeks to possess some other qualities that are no less important to her. One of them is work or running your own business. But in that, and in another case, the fairer sex will always strive to make a good impression on those people whom she encounters every day. To do this, she will need to create the image of a business woman and be sure to adhere to it.
Translated from English, the word image means "reflection" or "image". A similar term for a business person is embodied in his particular style of dress, behavior, hairstyle and some other things. This is all that allows you to get an idea about him and maintain his reputation as a reliable partner. Speaking generally about the image of a business man and a business woman, there are no special differences between them. Both in the first and in the second case, they talk about the external appearance of a person and his manner of behavior. Nevertheless, the image of a business woman has a huge number of nuances that will be considered in this article.
Image of successful ladies
It is a universally recognized fact that women are powerful creatures. Some of them direct the energy given to them by nature into the family channel, while others completely devote themselves to career growth and work. Fortunately, in order to become successful these days, the fairer sex opens up literally unlimited possibilities.
However, at the same time, ladies need a certain image - the image of a business woman. Without him, achieving success in a career is quite difficult. First of all, it is worth figuring out what components make up this image. Its main components are two particularly priority areas:
- The ability to present oneself in any situation in a winning light. What does this image of a business woman include? From makeup to gait - almost everything. It is also a manner and ability to speak and dress. The image of a business woman also consists of other visual information - posture and gaze, diction and gestures.
- Possessing individual qualities that are valued by the business environment. This includes credibility, the attitude of colleagues, the degree of competence. People value professional abilities, creative thinking, and basic interests. In addition, the successful image of a business woman helps her to perceive herself from a positive point of view.
In order to create the image of a successful lady, you will need to follow some rules. They provide for the creation of their own self-esteem, which would be quite realistic and adequate. Judging by the reviews of those who revolve in business, a woman should meet the expectations of the people who surround her. That is why it is important for her to be able to express thoughts and clearly set goals.
Briefly, the image of a business woman can be described as a kind of public image, which differs for each lady based on her internal condition. All this will certainly work for the lady. However, one should not forget about the development of the qualities of a successful person.
What is his image of a business woman? The appearance and description of such a lady has been worked out for years. This woman is stylish and effective, developed physically and intellectually. Outwardly, it represents perfect harmony and balance. In this case, such a lady is inherently inherent in risk, confidence and determination. She is able to adequately respond to criticism expressed in her address.
Features of the image of a business woman are in her artistry. Such a lady should easily and quickly transform and respond to any situation. In addition, she is always ready to condemn and discuss, which is especially often the case on the part of men. After all, representatives of the stronger sex, as a rule, do not like careerists, and even successful ones, believing that they should be engaged in a completely different matter.
What are the distinctive features of the image of a modern business woman? Such ladies have excellent intuition, which allows them to calculate the approximate outcome of certain events. The most important thing for them is not to go on about their own emotions and premonitions. In addition, important features that distinguish a business woman are her sociability and sociability. Such ladies are able to find an approach to any person.
When creating the image of a business woman, one should not forget about the rules of etiquette. Indeed, according to the first impression, the attitude to the person whom he met for the first time is determined. And this is confirmed by reviews of most people.
Compliance with the rules of etiquette a business woman disposes of her interlocutor. She is polite, punctual and confident. Only with all these qualities, such a lady will certainly win respect and trust.
clothing
The ability to properly compose your wardrobe is an art and a whole science. And it is necessary to learn this in order to match the image of a business woman whose appearance plays an important role for employees, customers, visitors and partners, as well as to the institution that she represents.
Of course, the choice of wardrobe items for the fairer sex is a truly inexhaustible topic that opens up a wide field of activity. However, with regard to clothing for a business woman, in this case there are strictly limited frames. And despite the fact that fashion trends have a direct impact on the wardrobe of any person, the basis of office clothing is always a classic suit, which must certainly be of good quality and cut. Such a thing requires a sense of proportion in all details - volume, form and decoration.
When purchasing clothes for office, it is recommended to give preference to blouses and suits made of plain fabrics of colors. Only a very small cell or strip is considered valid. It is also important that all wardrobe items are combined among themselves in color. There should be no more than three tones.
In which case, the lady will be able to create a successful image of a business woman? Features and methods of creating an image always adhere to certain rules. So, the wardrobe of a business woman should consist of several suits. Skirts should not be too narrow, and their optimal length is just above the knee.
There are classic rules for office wear. They provide for the presence in the wardrobe of a business woman in trouser or skirt two-piece suits with thin jumpers, blouses or T-shirts. Closed dresses are also allowed in this case.
Corporate rules of some companies prohibit wearing trousers. However, if there are no such restrictions, then they should be worn in the office only if they sit well on the figure of the hostess.
Footwear
The image and style of a business woman remain unchanged even despite the fact that fashion trends and trends are changing in the modern world at breakneck speed. The same applies to office shoes. She has the same criteria. They relate to color, material and style. Similar details are taken into account when compiling the necessary collection.
Based on the recommendations on the image of a modern business woman, ladies should definitely wear thin-soled pumps in the office that do not have any bows and buckles. Shoes must certainly be in medium or high heels (2.5-7.5 cm). Preference is given to shoes made of genuine leather. They will look better on the foot, and besides, they will please with their comfort and long-term wear.
Shoes of a business woman must certainly be closed. In the summer, only an open heel is permissible. There are rules in the selection of colors. So, shoes are certainly picked up a tone darker than a suit or black. But they should never be white.
Do not wear lacquered, suede, velor shoes, as well as those made of snake skin, in the office. The shape of shoe models sometimes changes from season to season. For example, fashion trends lead to the irrelevance of wearing pointed toe shoes, etc.
Another rule for a business woman is the harmony of the length and shape of the skirt with the shape and height of the heel. The denser the fabric, the more ridiculous the stilettos will look. In this case, the heel should be thick.
Cosmetics
A woman at any age, without a doubt, wants to look as attractive and younger as possible. And for this, she uses a wide variety of cosmetics. One of them is used for regular face care, which allows you to maintain good skin condition. There is also decorative cosmetics, which emphasizes the advantages, hides defects, and also allows you to put the right accents.
How to make an image of a business woman? In her daily makeup should be avoided excesses. Cosmetics, as well as clothes, should correspond to the character of the lady and be appropriate.
Business makeup is a necessary attribute of every successful woman. It allows her to achieve success in work, inspiring people with peace and confidence. At the same time, applying cosmetics allows women to remain feminine.
In this case, the colors of the means used are of no small importance. They should not be too bright, as well as not contrasting. In the room, such paints distract and tire. It is recommended to use calm and soft tones for the office. Especially distinguished eyes look good, as well as soft lips covered with light lipstick and gloss. Ladies need to ensure that all day makeup remains neat and fresh.
Perfumery
The finishing touch in the image of a business woman is well-chosen perfume. It is unreasonable to purchase perfumes only because a particular smell has become fashionable this season. It is possible that he simply does not fit the lady. But even if the perfumes are selected successfully, then you should not use them daily. Indeed, in this case, there is no effect of a change of mood. In order for it to take place, it is recommended to purchase a kit that will include perfumes and toilet water. The latter option has lighter flavors that are suitable for everyday use. Perfumes, characterized by a richer aroma, are perfect in the afternoon and for evening wear.
Jewelry
With what technique is a business woman able to create her own unique image? To do this, she can use jewelry that emphasize her appearance, but at the same time do not attract too much attention.
According to business etiquette, women are allowed to wear rings. However, they should be located only on the ring fingers. Wearing two rings together is not recommended.
If a woman has a set of jewelry, then she can put on herself no more than two of its elements. It can be, for example, earrings and a bracelet.
In the daytime, it is better to give preference to semiprecious stones. They include jasper and pomegranate, agate and turquoise. In the evening, precious transparent stones are acceptable, namely emeralds, sapphires and diamonds.
A good addition to a business suit will be jewelry with pearls. In full accordance with this style are metal, leather and wood products, the dimensions of which are not too large. Here a woman always needs to adhere to the golden mean. Do not put on extra jewelry, but their complete absence clearly does not fit into the image of a business lady. In style, she should always adhere to strictness and restraint, but at the same time, do not forget about grace.
Accessories
Carefully selected business card holder and handbag, watch and phone, pen, glasses and organizer have a great influence on the image of a business woman. These accessories complement the image and emphasize its individuality.
An essential attribute of a lady working in an office is a handbag, attache case or diplomat. These accessories should be made of high quality leather and not have any bright jewelry.
With most business suits, a black or russet bag looks great. You can choose blue. But it is recommended to do this only if the wardrobe items have the corresponding color.
Correctly selected watches are the top of elegance in creating the image of a business person (women or men, it doesn't matter). This is confirmed by the numerous reviews of those who are seriously engaged in business. Watches of a business lady can be made not only in black classic color. It is allowed that in their tone they coincide with the tone of the costume.
As for the mobile phone, its brand does not matter. The main thing that a business woman should remember: neutral calls should be set on her gadget. Unacceptable for the phones of such ladies, even the tunes of the classics. Neutral should be the color of the casing of the mobile device, and if it is clad in a case, then only made of genuine leather. Not allowed in the business world and the phone that adorns the neck of a woman, sitting on a cord.
Another accessory for creating a prestigious image is a pen. Ideally, it should be feather. If the pen is solid and expensive, then it will clearly indicate the respectability of its owner. It is great if the color of this accessory matches the color of the organizer. But it is worth keeping in mind that when choosing a prestigious pen, it is necessary to take into account its thickness and the size of a female hand.
In the traditional business range, it is necessary to select an organizer and a card holder. In this case, shades of black and brown, beige, burgundy and dark blue are suitable.
Give a stylish look to the woman and glasses. When choosing this accessory, it is also worth observing some rules of business image. So, for brunettes, frames for glasses should be matched to the tone of their hair, and it is advisable for redheads and blondes to acquire their brown color. Do not order tinted windows. Judging by the reviews of representatives of the business community, a woman with such glasses, even in the most expensive and fashionable ones, will never inspire confidence in them.
Hairstyle
Haircuts for business ladies, with their seeming uniformity, are very different. First of all, a woman working in an office should never dye her hair in a defiant shade, for example, lilac or pink. In this case, you must use natural colors.
A business woman should successfully choose a hairdresser for herself. The task of this professional is to bring his client’s head to perfect condition, which, due to the constant lack of time, can be used to style your hair quickly and easily.
Many of the business ladies opt for short haircuts. However, in this case, one should not go to extremes. Too short cut hair is unlikely to contribute to the created image. This is especially true for those women who have a slender build. A short haircut will give the impression that a teenager accidentally got into a serious meeting.
For work in the office, it is preferable to choose hairstyles of the caret type. If the hair is long, then it is recommended to collect it with hairpins or good expensive hair clips.
Judging by the reviews of those who revolve in business, the hairstyle should be elegant and strict. Long and loose hair for such ladies is clearly not welcome.
Behavior
The manner of behavior is what particularly emphasizes the image of a business woman. A business woman, regardless of whether she communicates with the boss or with her subordinates, should always be polite and punctual, calm and restrained.
Judging by the reviews of those who work in serious institutions, such a lady always serves as an example to people in her environment. And do not forget about it. For example, a business woman may demand to clean up the table at her subordinate only if her workplace is perfectly clean.
Etiquette
A modern business woman is certainly distinguished by her demeanor. Moreover, such ladies stand out as follows:
- restraint of articulation, straight back, attentive and confident look;
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- calm manner of conversation, which allows the interlocutor to easily hear what is at stake, and does not allow awkward situations of misunderstanding.