When buying clothes for the whole family, many of us choose quality European-made items. Although their price quite often does not please, but they are very comfortable to wear. Or, as many mothers say, wearing such things is not a thing to do. It is these wardrobe items that the famous Kiabi retail chain has. Reviews about it can be heard from parents and children of different ages. What is special about this network? How is it attractive to buyers?
Network Summary
Kiabi, or Kiabi, is a popular retail chain established under the wing of French clothing manufacturers. The company specializes in the manufacture and sale of clothing, shoes and accessories for children and adults. She is known not only in France and other European countries, but also managed to fall in love with residents of Russia, Ukraine and former CIS countries.
The head office of Kiabi (reviews can be found in our article) is located in the north of France in a city with the unusual name Em or Hem.
A short historical background about the network
The Kiabi company was organized in 1977. The founder of the future network was Patrick Mullier. Exactly one year later, this copyright holder already managed to open his first boutique in the city of Ronk. At that time, it was a small shop within 1000 m² with a small team of employees and an initial assortment.
As people learned about the company and brand, the influence of the Kiabi knit empire grew. As the retail network of the organization increased. Closer to 1988, the organization had already opened not one Kiabi store (reviews of satisfied users indicate a successful start of the network), but as many as 35. During this time, the total staff increased to 1,500 people.
After 1993, company representatives decided to go beyond France and open the first stores in Spain and Italy. At the moment, the network has representative offices in more than 10 countries of the world, and the number of outlets has reached 450. Including the company operates in Russia. Its main representative office is located in Moscow, on Tsvetnoy Boulevard, 25, building 3.
A brief overview of the product range of the organization
In the Kiabi retail chain (reviews about the clothes of this TM can be heard only in a positive context) there are products for the whole family. Here you can also find clothes, shoes and accessories. Here you can also buy household goods, from blankets to textile products for the bathroom and toilet.
Children's clothing "Kiabi": reviews and impressions
According to many users, visiting the trading network leaves a good impression. And it suits both a huge and varied assortment, and a large selection of sizes. For example, here you can find not only small sizes of various outer and lower clothes, but also quite large models from the XXXL series. For the same reason, many people like the Kiabi network. Reviews speak of the large number of fans of this brand. And this number is increasing every day.
The stores themselves, according to users, just have to shop. They have a lot of free space and there is space for travel with the whole family contract. Here you can find things for all family members, including babies. For them, in the network stores there are not only clothes, shoes and toys, but also envelopes and even a ready-made bag for the hospital. Which is very convenient for moms who are in the last month of pregnancy.
A few words about the dimensional grid
According to users, Kiabi (most reviews come to a common opinion) are stores with a large selection of size ranges. Moreover, all information about a particular product is indicated on the company label. If you still have doubts about the size, we suggest using the following simple tips:
- when going to the store, take a centimeter with you (it is often used by seamstresses);
- take measurements before starting the fitting (moreover, this should be done in a free form and without over-tightening the centimeter);
- doubting between two sizes, give preference to that which is bigger;
- pregnant women can choose their usual size, as the company’s products were designed taking into account the changing structure of the woman’s body in position (all of them contain additional fixators with the possibility of increase, soft elastic bands and do not have irritating elements).
Regarding Compliance the information indicated on the labels and the actual dimensions of the buyers, then everything is within the normal range. This is exactly what reviews say about Kiabi TM. By size, some users say, there are no complaints against the manufacturer. Everything corresponds and coincides, with rare exceptions.
At the moment, the network has replenished with another point, however, a virtual one. Now it has become much more convenient to purchase goods. Moreover, for your convenience, the company’s website has a fixed dimensional grid, which helps to deal with sizes much faster when choosing clothes and shoes for the whole family.
Kiabi official web page
The entire list of company products is presented on the official Russian-language website of the online store. There is also the opportunity to choose the nearest point of sale represented by the brand of the French manufacturer. To do this, follow these steps:
- go to the official resource of the company;
- go down the page and select the “Shops” tab from the list;
- indicate your city or zip code (if desired, the system can perform this procedure automatically).
Here is such a wonderful TM “Kiabi”. Online store (reviews you will find about it below) in this case, it is a virtual platform with which everyone can make an order without leaving their home.
What reviews can you hear about the online store?
Some users prefer to shop exclusively in online stores. Therefore, they pay attention to the quality of the services provided, the speed of processing and delivery of the order, as well as the availability of seasonal discounts and loyalty programs. If we talk about the Kiabi online store, we can distinguish the following features:
- convenient site navigation;
- quick response of the support service (for communication it is enough to write a letter or call 8 (800) 301-13-30);
- quick and easy registration in your account is supposed.
Moreover, the assortment line of TMs is regularly updated; discount icons appear on many products quite often. But the most important thing that attracts many users is an acceptable and very affordable price for all types of goods.
Kiabi Loyalty Program
Appreciating each new customer, the company regularly attracts users with its promotions and loyalty programs. For example, when making purchases in the chain stores of this brand, you can earn bonuses and get a discount card. So, one purchase, regardless of its amount, corresponds to 1 accrued point, equivalent to 50 rubles. After accumulating 200 points, customers of the organization can expect a 15% discount.
Moreover, the company promotes birthday parties and newborns. So, each member of the family (but subject to a purchase in any of the brand’s stores) can receive an additional 30 points on his card account. Exactly the same amount is charged to mothers of newborn babies.
In addition, before going to the hospital, young mothers are invited to take part in the company’s program called “My Baby”. It involves opening a card with a system of accumulating points and discounts until the age of majority of your child.
However, in order to earn points, the parents of the newborn will need to make regular purchases in the Kiabi network. In this case, when contacting, the parents of the unborn child can receive a special "Book of the Toddler." This can be done in any of the stores, with the exception of a virtual point of sale. To issue a book and a card, one of the parents should write a statement. It is noteworthy that participation in the program and receiving related materials (cards and books) are absolutely free.
What do employees say about working in a chain of stores?
Most buyers like to shop at Kiabi. The reviews of employees who see the whole picture from the side confirm this. But what is it like to work in this organization? And what do sellers and managers who have become members of such a friendly team under the Kiabi brand say?
Some employees like to work as part of a “family” network. They highlight respectable relations and a positive atmosphere in the team. Some of them do not like the monotonous work. Many talk about the lack of people and complain about the heavy workload. Others are delighted to have a 20% discount for the employees themselves, who even work on discounted goods. The third is satisfied with the salary and work schedule, but the lack of career growth and social benefits does not bother us.