Nike is a world-famous sports shoe company. For a decade, it has maintained a leading position not only in America, but throughout the globe. Nike is not known only to people aged and toddlers, but the last category, one way or another, will get acquainted with the brand in a couple of years.
Nike story
It is surprising that the creators of the world brand were unprofessional businessmen, and ordinary people - middle-distance runner Phil Knight and his coach Bill Bowerman. But this fact inspires even greater confidence in the product, because who else than an athlete is able to create high-quality shoes for sports. It is quite logical.
Nike began its existence back in 1964. At that time, Phil Knight was a runner on the University of Oregon team, and his mentor was Bill. Athletes of past years can safely say that before there was a complete deficit with sports shoes. The options are: either Adidas for $ 30 (one pair), which is quite expensive for the average resident, or sneakers from a regular brand, but so poor-quality that after running, their legs seemed to fall off.
Knight, assessing the situation, decided to fix the problem. He ordered sports shoes in Asian countries and resold them in America. By that time, the athlete was educated at the Department of Economics at Stanford University. Once in a lesson, a teacher gave them an interesting task: to draw up a business development strategy together with a ready-made marketing plan. There is a legend that it was then that Phil got the idea of Nike.
At first, the company had the name Blue Ribbon Sports, but according to official documents the company was not listed on the market. Then Jeff Jones, a promising manager who was responsible for the sales of the company, joined the business. He, too, was professionally involved in sports and had an idea of what quality shoes should look like. Jones chose an excellent tactic that paid off: he made a list of famous athletes and each had a separate conversation. As a result of a long conversation, the marketer had information on what sports shoes do celebrities prefer, what strengths and weaknesses can they name, are there any special wishes on how ideal sneakers should look. In addition to the survey, Jeff invited athletes to try on their shoes. The office that celebrities attended was Phil's garage.
There is a legend that in a dream, Jones saw the goddess of victory, Nick, and with her came up with the idea of a new name for the brand - Nike.
How the logo appeared
In 1971, the famous, and to this day, company logo appears. It is called "Swoosh", which in Russian is "flying with a whistle." For an interesting idea, you can thank Carolyn Davidson, a student at Portland University. The girl did this for a small amount of $ 30, which now seems ridiculous for such a job. But you need to salute Phil for the fact that when the company became famous, he gave the girl a Nike figurine with diamonds and several shares of the company.
What now
Currently, Nike shoes are especially popular with sports shoes for men. Their average cost is from two thousand rubles. Analyzing sales and customer reviews, we can safely identify some of the most famous models.
Nike hypervenom
Nike Hypervenom boots are created according to a unique formula: the upper part of the shoe is made using elastic, breathable mesh and woven with polyurethane thread. And the special ACC technology allows you to freely control the ball, despite the possible bad weather.
In the forefoot there is a special groove, thanks to which the leg is fixed in the anatomically correct position, and after running there is no pain or even discomfort.
Nike Hypervenom boots are designed with the best strikers in the world: Brazilian footballer Neymar, English Wayne Rooney and Swedish Zlatan Ibrahimovic.
Nike Hypervenom Phantom
The Nike Hypervenom Phantom Men's Boots is a top-level shoe designed specifically for professional athletes. The unique colors designed specifically for this model make the shoes beautiful and pleasing to the eye.
Nike Hypervenom boots are designed to run on a hard surface with a natural grass lawn. The upper of the shoe consists of an elastic material that perfectly passes air and has high strength. Thanks to this material, manufacturers saved Nike Hypervenom boots from an extra layer of fabric and made shoes much lighter, which is very important in sports where every gram counts.
The shape, which is correct from the anatomical point of view, helps to fix the leg in the right position and reduces the risk of discomfort at the end of a workout or competition.
Nike Hypervenom football boots have a textured finish that creates the best tactile feel and allows you to feel the ball more naturally with your foot.
Experts decided that a shortened lacing system, shifted slightly upwards, will help in creating a larger area of impact.
The molded insole, in which the heel bowl is integrated, reliably fixes the foot in the correct position and reduces the pressure force on it of the spikes.
Nike Hypervenom Phantom football boots help the athlete gain more speed with the split sole and forefoot insole.
The sole is made of reliable and high-quality Pebax material, which has a nylon chassis and helps the footballer achieve the necessary support.
Nike Hypervenom Phantom Premium FG Football Boots
This model of boots are a variation of the Nike Hypervenom line. Shoes are made using lightweight and durable material, which has a relief surface and good air permeability. The sole, like the previous boots, is made of Pebax nylon, which creates all the conditions for easy ball control.