Sultanna Frantsuzova is a well-known Russian fashion designer and founder of a personalized clothing brand. Sultanna Frantsuzova brand has been present on the domestic market for more than 10 years. What is the secret of its popularity and what are the opinions of customers about brand products?
Designer Information
The designer was born in 1975. Among the ancestors of Sultanna Ivanovna Frantsuzova there are Armenians and Kalmyks.
The designer’s father is a shoe-making master, and his mother is a housewife. Gilian’s sister is a business designer’s partner today.
The designer grew up in Kalmykia and inherited her father's abilities for man-made labor. From childhood, the Sultanna was fond of sewing, starting fashion experiments with the creation of skirts.
At the end of school, Frantsuzova moved to Moscow. She graduated from the metropolitan Fashion Laboratory of Vyacheslav Zaitsev.
After graduation, Sultanna was a designer of the LO brand for several years. In 2004, she opened her own business.
The Sultanna for several seasons released things under the labels So French (the brand was liquidated during the crisis of 2008) and Anybody s Blonde. Since 2009, Frantsuzova has lived in China, where the production of clothes of her design was based.
In 2011, the Sultanna returned to the domestic market. She collaborated with the QUATTRO chain of stores, which implemented the French collection. For pARTner project Sport agency, she came up with a line of men's clothing.
Today, the designer leads the name brand and demonstrates collections at Russian fashion weeks.
Brand Information
Sultanna Frantsuzova is a manufacturer of day and evening clothes for women. The label was founded in 2004 and at the time of its foundation was a partnership project of the Frenchman and the brand of shoes “”.
In 2012, the brand survived a restart. Sultanna became the owner of exclusive rights to use the name Sultanna Frantsuzova and the only designer of the collections.
Frantsuzova sells products through the site and single-brand boutiques. Shops are located in large cities of Russia. The designer’s showroom is operating in Moscow.
Features of style and assortment
The catalog of the clothes of Sultana Frantsuzova presents the popular components of a modern women's wardrobe:
- Dresses.
- Tops.
- Trousers and skirts.
- Outerwear.
The main lines are supported by a collection of accessories - bags and jewelry.
For the production of goods, natural and artificial materials are used. The size range of things is from XS to 2XL.
Sultanna Frantsuzova clothing style is defined as an intellectual retroshik. The designer is inspired by the aesthetics and charm inherent in women's fashion in the mid-20th century.
Ruffles, a fitted silhouette and wide skirts date back to the 1950s and recall the image of Audrey Hepburn in the movie Roman Vacations. Mini dresses, pea print and oversize style are the legacy of the 1960s, when the cult of youth and graphic art of op art dominated fashion.
Sultanov balances the nostalgic motives with a restrained cut and relevant elements of a sports style. Things are devoid of defiant details. They are able to complement the wardrobe of girls and women of any age.
Dresses
Sultanna Frantsuzova offers models in a simple and casual style, as well as evening dresses.
Classic dresses from Sultana Frantsuzova appropriate on weekdays. The designer offers to workers in the office fitted products from plain fabric. The decor is minimal: mainly folds on a skirt, belt or collar of an interesting configuration.
In everyday dresses, the emphasis is on practicality and comfort. Free-cut products are sewn from soft fabrics. Feminine and comfortable things are easily combined with high-heeled shoes or sneakers.
Elegant dresses are designed for a wide range of customers. The catalog has youth products for parties and elegant models for special occasions. Expressive textures and traditional elements of evening fashion - the bodice-neckline and deep cuts on the back, are responsible for the festive mood of the dresses.
Tops
Sultanna Frantsuzova pays much attention to things for an active life. The current collection of tops solo T-shirts, tunics and sweatshirts.
Things give a clear idea of modern sports style. Tops are made of bright plain fabrics. The relevance of the models is emphasized by the intellectual decor in the form of prints-statements.
Trousers and skirts
Sultanna Frantsuzova supports the trend for clothes of a relaxed wide silhouette. Actual trousers, according to the designer, are classic straight models and flared culottes.
Skirts from the French reflect the corporate identity of retro. Popular ideas of the new collection are cut “sun”, midi length and large folds.
Outerwear
Warm clothes from Sultanna Frantsuzova are coats inspired by the trends of the 1950-1960s. Products that vary in silhouette and color can form a vibrant or classic look.
Extra long coats with a belt are sewn in the best traditions of new look - a style invented by Christian Dior. Things are made in muted autumn colors and look elegant.
Voluminous mini coats in the spirit of the 1960s challenge uniformity. The original silhouette will allow you to experiment with proportions. Bright and pastel shades will save you from boredom in gloomy weather.
Customer reviews
The brand has gained fans of corporate identity over the years of its existence. Customers of the brand claim that for many years they wear things created by Sultana Frantsuzova. In the reviews, reviewers note an interesting design that distinguishes Sultanna Frantsuzova clothing from products of competing brands. Things over the years do not lose their nostalgic charm and remain in demand in the wardrobe.
Buyers positively evaluate the quality of tailoring and finishing models. Clothing made from natural materials retains its original appearance for many years. Gentle care for silk skirts and dresses ensures their durability.
The dissatisfaction of Sultanna Frantsuzova customers is caused by the abundance of things from low-quality synthetics. Clothing made of polyester does not withstand frequent washing and ironing, tears quickly and loses its shape.
The popularity of the Sultanna Frantsuzova brand is explained by the practicality and interesting appearance of the products. Author's design gives democratic things an exclusive character. The general impression is overshadowed by the materials with which the artist’s intention is embodied. The quality of the fabrics is unstable and sometimes leaves much to be desired.