Advertising tours are specially organized and planned trips, designed not for ordinary ordinary tourists, but for representatives of travel agencies who want to expand their range of services.
The program of advertising tours, as a rule, includes a visit to a country or several countries with sightseeing of the most interesting cities. In addition, representatives of the tourism business get acquainted with the most interesting and promising hotels, and also see how the excursion program for future tourists can be arranged. In addition, employees of travel agencies are closely acquainted with the peculiarities of the local mentality, as well as various subtleties of life in the country.
Advertising tours from tour operators aim to create a positive impression of a particular country or region, to learn how a vacation can be organized. Companies offering such tours expect that after analyzing the possibilities, representatives of travel agencies will establish relationships with visited hotels and advertise them among the buyers of their services.
A travel agency representative traveling on promotional tours should be properly trained. This means that traveling to a predetermined country, while pursuing certain goals, is necessary with knowledge of some issues. The same can be said about the organizers of such tours.
In order to maximize your visit to a new unfamiliar country, familiarize yourself with some rules, compliance with which will help to solve all the tasks assigned to you. So:
1) When planning advertising tours, time should be allocated in advance. For the most part, this rule applies to travel organizers, but it will be useful for representatives of travel companies. Only a properly planned trip can satisfy all the needs in exploring a new tourist route in such a short time, because, as a rule, it is only 1-2 weeks.
2) A representative of the company who has extensive experience in organizing such events and who has visited the country visited at least several times should lead the group during the trip. Otherwise, you will have to search for the necessary information yourself.
3) Recently, many representatives of travel agencies have neglected their direct responsibilities to open new routes and attract more tourists. At the same time, advertising tours are increasingly used by such people as a free or inexpensive opportunity to relax, and at the same time to see a new country. In order to increase work efficiency, the maximum number of obstacles should be created. The point is that in each hotel it is advisable to stay no longer than one night, and to intensify visits to attractions and infrastructure elements.
4) Another way to increase the effectiveness of advertising tours is to maintain constant contact with people who participated in this program. For example, they can periodically ring up and ask how things are going on to develop a new route, whether an advertising campaign is being conducted, and how many people have expressed a desire to visit a new country.
To reduce the cost of advertising tours, many organizers try to combine the inspection of several neighboring countries in one trip. On the one hand, such a tour is quite tiring, but on the other, it allows you to make an impression of several states, on the basis of which to offer tourists full-fledged voyages.
Advertising tours 2011 are organized so that representatives of the tourism business can visit one or several exotic countries, about which our travelers know almost nothing. This trend is associated with the need to popularize previously unknown directions.