The progressive part of humanity has long recognized the fact that the largest amount of information can digest the brain of a child at an early age. A similar statement is true for the body. Hence the ever-increasing number of supporters of the idea of early development of babies. Studies made by a lot of noise
a group of Japanese experts led by Ibuki Matsura, also known as the founder of SONY Corporation. His method of early development is based on the fact that to educate kids you need to start almost from birth, because with age, the ability to absorb information decreases. The main thing is to arouse the child's interest in classes, but this is not so difficult, because he is interested in almost everything.
As a result, many manufacturers began to produce toys that contribute to the full development of the baby. There were a lot of young companies focused on the production of only such goods. One of them is ELC (Center for Early Development), which relatively recently came to Russia from the UK. How is this brand different from the rest?
ELC (Center for Early Development) - what is it?
The name of the company suggests that this is a kind of kids club where classes are held with the kids. Indeed, we are used to the fact that early childhood development centers are usually not shops, but leisure companies. In the case of this brand, this is not so, or rather, not quite so. ELC - a store selling toys, dealing with which, the child has the opportunity to constantly learn something new for himself. Basically, on its shelves presented goods of own production. However, you can find products of other brands specializing in the creation of "useful" toys.
Company slogan: recognize, learn and create. It is for these purposes that brand toys are produced. For the convenience of parents and children, the entire assortment is divided into categories, for example: creativity, development of physical abilities, reading, counting, imagination and so on. In the ELC, you can find toys for both newborns and preschoolers.
A feature of the store is its openness: having arrived at one of the centers, you can play, and then, having appreciated the child’s interest, choose and purchase something. Holidays are held on a regular basis for children and their parents.
ELC (Center for Early Development): advantages and disadvantages for the Russian consumer
One of the main advantages of the store can be called its convenience: in one place a great many toys, manuals, goods for outdoor activities are collected. You can find something interesting both for newborns and for children who are already going to school.
Separately, it is worth mentioning about the quality of products: all the materials from which the toys are made comply with European standards. Concepts are being developed in conjunction with child psychologists and designers.
And of course, the opportunity already mentioned above to come to the store and not only see the products, but also try them out during the game, is an advantage that not every children's shopping center can boast.
Unfortunately, there are some minor disadvantages. Prices for toys ELC (Center for Early Development) are quite high, and if desired, you can find analogues of Russian or other production. This drawback, of course, is partially due to the high quality of the products.
Another point, which is more important, is the lack of Russification. When buying a child toys such as puzzles, "Couple" and others, you need to be prepared for the fact that all the inscriptions on them will be in English. Of course, in some cases this can be wrapped in a plus. But only when the plans include teaching the baby to him.
Nevertheless, you should look into the ELC, because you can always find there something interesting for your child.