A distinctive feature of the Guess brand is the combination of classics and the latest fashion trends, which is clearly expressed in the products of this company. Due to the fact that the collections are distinguished by sophistication, contrast and unpredictability, the Guess brand cannot be out of date. Any buyer will always find in the offered and constantly updated collections exactly the direction that corresponds to his personal preferences.
Brand history
Since many buyers who are interested in this product are interested, Guess whose brand is worth knowing that its founders are brothers Paul and Maurice Marciano. In 1981, they opened a small clothing store in Los Angeles, which was very successful. It was from this moment that the history of the Guess brand began, which is now widely known throughout the world.
The Marciano brothers were born in Morocco and grew up in Marseille, and by the time the new brand was founded, they were already owners of the French chain of stores. However, due to the fact that the brothers owed the state about 9 million francs of taxes, they quickly had to cross overseas, where they were able to quickly turn their small clothing store into the world-famous brand Guess.
It is worth knowing that in the early 80s denim jackets and trousers were ordinary work clothes, since this fabric is very comfortable and durable. However, the Marciano brothers were able to transform this unremarkable product into stylish and fashionable clothes that have an original design. These were tight-fitting jeans with ankle zippers. In addition, these pants were sold slightly worn, which at that time was a real innovation. In addition, such products were much softer and lighter than regular denim pants.
Bloomingdale's store, which took this batch of jeans for sale, sold it in just a few hours, even despite the relatively high cost of the products. Soon, the Guess brand just as rapidly conquered the markets not only throughout America, but also around the world.
But the Marciano brothers did not stop there and in 1984 decided to master a more modern market segment by releasing Guess watches. The brand’s history has been enriched by a new achievement. The high quality of the product, as well as its style allowed the creator to quickly achieve fame in the world. Currently, about 12,000 Guess watch stores are open, which are “scattered” in 70 countries.
Brand products
In addition to jeans and watches, Guess develops, manufactures and sells a large number of other products, so the brand’s annual turnover is estimated at more than one billion dollars.
The Guess brand also offers its customers a clothing line, which includes:
- knitwear;
- Jackets
- dresses;
- T-shirts
- trousers;
- shorts;
- skirts;
- swimwear;
- overalls.
The clothing line of jewelry, shoes and accessories - bags, belts, glasses complement the direction of clothing.
Guess brand advertising campaigns have won prizes at various festivals many times, evoking the sympathy of the jury and the audience.
Guess brand promotion
The Marciano brothers are original not only in the development of their products, but also in the ways of promoting their own brand. They do not try to impose their goods on everyone - they only focus on a small group of people. Most often, these are modern youth who lead an active life, which must be constantly emphasized with new stylish things and accessories.
In order to make the Guess brand more popular, various parties, gifts, contests, prizes, etc. are used. The Faces to Watch contest is especially popular, in which all interested young people can take part. To do this, you need to send information about yourself and a photo to the company’s website. The winner of the competition receives a contract to advertise Guess watches throughout the year.
Thanks to this competition, the company was able to attract many young people to its ranks who actively talk about it with their friends. After all, any voice of these people seriously increases the chances of getting into the final part of the competition and the opportunity to become the main face of such watches.
Range
As mentioned above, the company's products are represented in various areas - shoes, accessories and clothing. At the same time, all Guess brand clothes are divided into 3 lines:
- Guess - this category includes casual, sports, as well as jeans clothes for men and women. Such things are distinguished by quality and style.
- Guess Kids is a beautiful and high-quality clothing for children from one year to 16 years. Comfortable and safe items from this category will be appreciated by any parents.
- Guess by Maciano - this includes premium clothing that has a higher cost. It is an ideal option for special occasions and business meetings.
You can buy clothes of the Guess brand in almost every corner of the globe, because this company has already managed to conquer the markets of many countries. Recently, Guess products have become available to Russian customers. In the Moscow GUM, you can watch the Guess boutique, which presents a wide variety of collections of shoes, clothes and accessories.
Watches of this brand are endowed with a unique design and construction. The materials of the best quality are used for their manufacture, and well-known designers were involved in the creation of models.
Watch collections for men
For male buyers, the watch collection is represented by the following lines:
- Dress Steel is a product for successful men who are fully confident in their abilities. The business qualities of such a man can easily be emphasized with the help of a calm and concise design and quality.
- Trend - this watch is designed for extraordinary personalities who are attracted by the unusual design of accessories.
- Sport Steel - this line of watches is chosen by active men. Thus, they demonstrate their impeccable taste, mobility and punctuality.
A man of any nature and position in life will be able to buy for himself the most suitable product that the company represents.
Watches for women
For customers, Guess designers brought to life interesting and unusual watch lines:
- Box Set - this line is released for women who love the classic style, but want to constantly stand out from the crowd. The impeccable design is complemented by stones and straps that look great on the watch.
- Ledies Jewelry - they will surprise everyone with an elegant look and originality, so they will never go unnoticed.
- Sport Steel is a watch for active and confident ladies. They will be able to emphasize not only femininity, but also the independence of their owner.
When choosing a women's watch, you should rely only on your taste, because their developers have already taken care of their appearance, design and style.