Trussardi Fashion House begins its history in 1911. It was at this time that the owner of a small workshop in which gloves were made of the highest quality leather, by the name of Dante Trussardi, founded his factory in the city of Bergamo. In a short time, accessories for women and men made of high quality leather have become popular all over the world. Trussardi has gained a niche in the global fashion market and gained a new status. For a long time, the company did not change the direction of activity and did not expand production, but after six decades the factory was headed by Mr. Dante's nephew named Nicola. The young man made a revolutionary revolution in the company and turned Trussardi into one of the most famous fashion houses.
In the 70s, Nicola began to produce clothes, shoes, bags under the label of the same name. Soon, several additional Trussardi lines appeared: Trussardi Jeans, Trussardi Sport and others. Today, the brand boasts that it has more than 183 stores worldwide. The symbol of the label was the image of a greyhound dog, which displays the dynamics of style, respectability, confidence and a subtle, noble image.
One of the most profitable lines - Trussardi Jeans - was launched in 1988. Athletic and Tru Trussardi lines were presented to the public a little later. The jeans line expresses the whole philosophy of Trussardi and conveys the handwriting of the founders of the company, so recognized by fashion lovers. What is the Trussardi Jeans brand associated with? First of all, with restraint, sophistication, combined with innovation and innovation. Here and the clarity of the lines, and a variety of details, colors, textures.
“Simplicity and minimalism are the foundation of the brand,” the designers say. A style that reflects the line is casual. Products are intended for comfortable leisure activities. The clothes are made of high quality natural materials. Among other things, among all the Trussardi lines presented, Jeans is the most affordable and affordable to the average buyer.
Trussardi Jeans Men - comfortable and fashionable clothes for men. In the men's collection you will find stylish jumpers, t-shirts, shirts and jeans. Trussardi Jeans Women - beautiful and practical clothes for women who love movement and comfort.
"What is the key to the success of the Trussardi brand?" - Skeptical judges of beauty and style ask a question. First of all, its specialists do not chase the trends existing in fashion, creating things in their individual style. True Italian decisiveness combined with restraint and multifunctionality gives the brand a special aesthetic.
Currently, the brand continues its development. The company is led by Beatrice Trussardi (daughter of Nicola), and designer Jeremy Scott is involved in the development of new models . Along with the development of the clothing brand, Beatrice runs the Nicolo Trussardi Foundation, supports contemporary artists, is vice president of the Milan City of Design and Fashion project, and is actively involved in the creation of a new museum of modern art. The last of the concept lines released is Tru Trussardi, which, along with Trussardi Jeans, is functional clothing at fairly affordable prices for young and active people.