The name Aysel Trudel is heard by everyone who is familiar with the fashion world. Today, she is the most successful woman in Russian retail. Many are interested in how it is possible to build the fashion business of this it-girl with the unusual name Trudel Aysel, whose biography is full of vivid meetings and friendship with interesting people. Due to this, her Landau Fashion Group fashion agency gave Moscow and Russian women of fashion access to the famous red-soled louboutin, Agent Provocateur sexy lingerie and the legendary wrap dresses from Diana von Furstenberg.
Personal life
Aisel Huseynova (Trudel - the name of her husband) was born in Baku in a family of diplomats. At 10, the family moved from Azerbaijan to Moscow, where the girl graduated from high school, and then MGIMO. But in the footsteps of her father, she did not go, but went into the fashion business.
Designing her boutique, she turned to architects, among whom was her future husband, Louis Trudel. Very soon, the office romance grew into a lasting marriage and business cooperation - Louis designs all Aisel Trudel boutiques. The husband, by the way, is from Canada, but his family has long been living in Monaco, where he now has a house and he and Aysel and children. In addition to the house in Monaco, the couple have apartments in London and a house in the suburbs.
It is interesting that in the ranking of wives worthily representing their foreign husbands, Harper's Bazaar magazine put Aysel in first place, preferring her even to the world-famous Natalia Vodyanova.
Business
As before marriage, Aysel Trudel was not just an it-girl and the wife of her successful husband, she was a serious business woman. On her account, the Landau Fashion Group agency, which is engaged in the distribution of clothes, shoes and accessories of fashion houses, mainly in the premium and luxury segment. The network of this company has 10 boutiques in Moscow and a corner in TsUM.
Trudel also has several other fashion boutiques, such as J. Mendel, Soho. But her most popular project, of course, can be considered Aizel boutique.
Aizel moskow
In 2003, in Moscow at 10 Stoleshnikov Pereulok, the name Aisel Trudel boutique was opened, one of the first multi-brand boutiques in Russia. After 13 years, it is difficult to imagine Moscow without this store, because it was here for the first time in the country that the collections of Christian Louboutin, Marc Jacobs, Oscar de la Rent, Stella McCartney and other iconic brands that were not especially common among Moscow fashionistas appeared today.
All these years, the store has been the flagship in the world of modern fashion and is loved not only for its diverse and fresh collections, but also for new impressions and performances. A modern boutique is no longer just a clothing store, it is a fashion space where visitors can buy books and albums on art, dine in a restaurant and touch the world of fashion and art.
With many designers who are represented in the store, Aysel has good and even friendly relations. So, Christian Louboutin made her a unique gift for the 30th anniversary. At her birthday in Paris, he quietly cut a strand of hair from the head of the birthday girl and created shoes in which he placed a curl and memorable photographs of Trudel. It is difficult not to appreciate such a gift from a world famous designer. At the invitation of Aysel, Marc Jacobs came to Moscow. He was impressed by the capital and especially Russian cuisine. And the eminent designer Oscar de la Renta specially for the wedding, Aysel Trudel created a dress that turned out so successful that he included it in his collection.
Internet projects
The success of the Aizel boutique offline brought the idea of developing the online project of the same name, so the Aizel.ru online store was created. According to the creator, the purpose and meaning of this store is to offer the same multi-brand boutique, but accessible to residents of Russian regions. The world's leading designers and fresh collections are also represented here.
Another business concept of Trudel is the promotion of young Russian designers not only in Russia but also abroad. Beginning brands are given a great start on the site: PR campaigns, advertising, discounts, all in order to make the Russian brand recognizable.
The project was so successful that the annual growth rate of this business is more than 50%. The average cost of a check is also growing, and today the Aysel Trudel store sends luxury branded items to more than 80 cities in Russia. It is in making high fashion accessible to everyone that this successful and enterprising woman sees her mission.