Moscow International Auto Show 2016 is the largest automobile event in Russia. This year, 5 times fewer cars and companies were presented at the exhibition than in previous years. Not surprisingly, attendance also fell.
Moscow International Motor Show
The event is one of the leading in the automotive industry, and one of the ten largest car dealerships in the world. The exhibition takes place every 2 years, so getting to the event is a great success. The main goal of the international salon in Moscow is the presentation of domestic novelties, as well as a demonstration of the latest foreign models that are still planning to be sold on the domestic market.
The event has been held in even years at the Crocus Expo large venue since 2006, previously it took place on Krasnopresnenskaya Embankment. The first automobile exhibition was held back in 1993, so this time the 13th Moscow International Auto Show was held. Photos from the event can be seen below.
Lada
This year, the main attention was paid to the domestic company AvtoVAZ. Firstly, this happened because there were a lot of empty seats in the salon, and this year the participants received a lot of attention. Secondly, the company presented as many as 19 models, 6 of which are concepts, and the main attention was paid to this particular brand.
Definitely the star of the exhibition were AvtoVAZ models. So, the plant introduced sports models Lada XRay and Lada Vesta. The main concept of the manufacturer was XCODE, which has long been rumored. Another novelty was the Lada 4x4, however, manufacturers immediately announced that such a machine would not enter the serial production.
Lada placed its models in the open part of the exhibition, thus giving everyone the opportunity to test drive.
Hyundai
Another major company at the exhibition was Hyundai. However, unlike AvtoVAZ, she put out only one novelty - the Creta car, but in six different colors. The company makes its main bet this year on this particular model, and hopes that it will help increase its sales by 10-12%.
Mersedes
This is perhaps the only foreign company that has been widely represented at the auto show. So, Mercedes rented a whole room, by the way, one of three at the exhibition. The main premiere of the company was the GLC crossover. However, the exhibition also exhibited several more models that domestic buyers had not yet seen: C-Class Cabriolet, SLC-Class, E43 and GLC-Class AMG.
Other manufacturers
At the exhibition, widespread coverage was received by Chinese machine manufacturers: Dongfeng Motor, Geely Motors, Ravon and FAW.
Geely Motors is perhaps the most famous of Chinese manufacturers in the domestic market. The Moscow international auto show gave her the opportunity to introduce the world’s first novelty - the first Geely NL-3 crossover. The representative sedan Emgrand GT, the production of which has already been established in Belarus, was also shown for the first time.
Dongfeng Motors presented seven of its new products at the dealership, the most interesting of which was the first representative sedan of the A9 company. Also, the eyes of the visitors were riveted by the powerful Warrior, which was immediately dubbed the "Chinese Hammer." Basically, all of the company's models are recycled.
Ravon is known for releasing discontinued Chevrolet models. So, this time she showed the Nexia R3 model , which is already sold in Russia, and the upcoming R4. It is noted that the novelty will cost less than 500 thousand rubles.
Officially, Volvo did not take part in the showroom, however, models of this brand were exhibited by its official dealers, Obukhov. No news was present here, but current models were exhibited, which can be purchased in the salon.
Among the interesting models, one should mention the last joint development of KAMAZ and NAMI companies - the Shuttle minibus with an autopilot. Novelty interested both the press and visitors.
We also note that Iranian manufacturer Iran Khodro is planning to return to Russia, which has exhibited the models planned for sale.
Why weren't the other participants represented?
This year, very few companies exhibited their models at the Moscow International Motor Show. In this regard, MIAS looked much poorer against the background of past years, and even the decrease in the price of renting space by 2 times did not correct the situation compared to the last exhibition.
Officially, companies that did not participate gave several reasons. So, Kia Motors Rus and Cherry said that participation in the salon involves too much cost, and few visitors are planned at the exhibition this year.
Most companies, namely Renault, Suzuki, Toyota, UAZ, Volksvagen, BMW, Ford, GM and Mitsubisi, said that it was not profitable for them to participate in the salon, and they would better direct funds to higher-priority projects and other marketing areas.
The Moscow International Salon suggests that manufacturers will display products that are not yet sold on the Russian market, so if the company does not have a prime, then the meaning of participation is simply lost. For this reason, Mazda and Subaru refused to attend the exhibition.
However, according to experts, this is not the case at all, and the companies did not participate in the car show due to sanctions and the market decline. In fact, in recent years, some manufacturers have completely left the Russian market, and most have noted a serious decline in sales.
Prices
Despite the fact that the exhibition was open from August 24, only the press had access to it in the first two days. Everyone could visit the Moscow International Motor Show from August 26 to September 4. At the same time, ticket prices were quite pleasant. So, on August 26-28, it was possible to get to the exhibition for 1000 rubles, in the following days, the cost of visiting decreased to 700 rubles. A ticket for children 7-12 years old could be purchased for 350 rubles, and up to 7 years old the passage was free.
Reviews
Ambiguous opinions were caused by the Moscow International Auto Show. Reviews about him were very different.
Among the advantages can be called a small number of visitors, so that you could safely see all the models of interest. Moreover, the exhibition of retro cars from presented manufacturers and not only conquered everyone. Visitors were also pleased with the contests and souvenirs that some companies gave.
Among the shortcomings, visitors note the inability to sit in cars. So, only Mersedes opened all their models, other manufacturers were allowed to sit at best only in 1-2 cars.