Legs are constantly undergoing strain, and choosing the right shoe is of utmost importance. Calcaneal spurs, corns, deformity of the thumb bone, weakening of the arch of the foot - these are the consequences of improperly selected shoes. Sketch sneakers are considered ideal for people who care about the health of their legs. A wide assortment line allows you to choose products for the whole family and for all kinds of activities. The American brand produces not only sneakers, but also boots, clothes and shoes for representatives of working professions.
What kind of company?
Robert Greenberg and his son in 1992 launched a project, as it will become known later - successful, in the development and sale of shoes for women, men and children. After 3 years, in 1995, a store was opened in Los Angeles, on the shelves of which SKECHERS products appeared. Now the brand is known to the modern person for its sports product line. So, the first shoes in this style entered the market in 1998.
The idea of creating sneakers on a semicircular wedge sole is also owned by Sketchers. The goal of creating such a line of shoes is the ability to pump up the gluteal muscles by walking.
The company entered the Russian market in 2000. The global network of the company covers more than 100 countries. Sketch sneakers can be purchased in retail stores in Brazil, Canada, Japan, Ukraine, Chile, Russia and on the official websites of the company. According to the latest report from the market research company, SKECHERS in sales of sports shoes ranks second (5%), behind Nike, which accounts for 62% of the total sales of sneakers. Adidas ranked third with 4.6% of the market.
Range
By age and gender, Sketchers products are divided into women's, men's and children's series, which, in turn, are differentiated into models for their intended purpose. That is, the Skaters women's shoes are in collections for running, walking, outdoor activities and everyday wear.
Company Directory
- "Sport" is a promising line that is designed for active pastime. Manufacturers focus on the sole that supports the foot, which prevents muscle stretching and injury.
- Outdoor - a category with insulation.
- Shape ups - shoes with a semicircular sole.
- "Comfort" - a line for the production of moccasins, ballet shoes and slippers.
- Open shoes - sandals and flip flops.
- Work series designed to sell professional shoes. In this category there are boots with steel socks, anti-slip soles and a spacious design.
- Both the women's and men's series have a ruler for walking, running, golf and goflex shoes that bend 360 degrees.
- Skaters children's sneakers are divided into a series for boys and girls; lines with orthopedic insole. There is also a twinke category - these are products with flickering decorative elements and a luminous series.
Advertising campaign
In just three decades, Sketchers has become one of the most popular and best brands. Marketing tactics helped the company quickly gain a reputation. Advertising was not located on one column of the newspaper and was not represented by banal videos. To promote the brand’s products, world-famous stars have always been involved.
In 2001, at the peak of its popularity, the face of the company was Britney Spears. The company's target audience has always been teenagers. Therefore, teens, seeing Britney in sneakers of a little-known brand, immediately rushed to buy shoes like an idol. Two years later, the advertising campaign was continued by Christina Aguilera. Also attracted by marketers to promote goods athletes, actors and stars of show business. Sneakers "Skaters" Shape ups advertised Kim Kardashian.
The sensational “Shape Aps” model
In 2009, the engineers of the American brand carried out innovative development - they create a special sole, convex in the center of the foot, imitating walking on a soft surface. In advertising, manufacturers claim that weight loss from a regular walk in such sneakers is an average of 1.3 kg in two months, while fat is also reduced and blood circulation improves. But, alas, the Americans, having spent $ 100 for one pair of such sneakers, were forced to file a complaint with the company, in which they expressed the opinion that this shoe does not create any pull-up effect. In 2013, a federal judge approved a class action lawsuit, according to which Sketchers should pay $ 40 million to consumers who bought Shape Aps.
Although, after reviewing the reviews about this model on Russian sites, you can come to the conclusion that the “Shape Aps” orthopedic shoes really relieve tension in the lower back and knee joints with prolonged stays on the legs.
Sneakers "Skaters": reviews
The opinions of people who at least once bought and tried to wear shoes of this brand can be unambiguously assessed with a single highest score. Noted by users for their indestructible quality and light weight. The products are created with ventilated inserts and antiseptic insoles, so the absence of smell even after long workouts indicates their invaluable advantage.
A series of “Goran” with a minimum thickness of the sole and special sensors for traction on the surface gives the feeling that running is barefoot. The children's category was distinguished in the sock by the absence of scuffs and damage. On one forum, Mommy posted a photo after two years of running the sneakers with her daughter, even a drawing remained on the sole.
The reviews of people are positively characterized by sports, practical, fashionable and stylish Skaters sneakers. Photos of the goods of this brand do not convey the feeling of comfort that can be obtained by shoe-footing in the products of this company.
How much does it cost to pay for convenience?
Since the company is American, the verification of the cost of products was carried out through the official website, where the prices of goods are indicated in dollars. Of course, you can purchase Sketches products through Chinese sites, where their cost is much cheaper, but you should understand that the quality of such products will be lower than declared in official advertising.
On the American site, Bob Sunset at the price of $ 55 turned out to be the cheapest model of sneakers in the women's series; male category - Stamina for $ 53. The children's line starts with sneakers worth 35-37 cu
Dear models:
- In the women's section, these are demi-season boots made of calf leather for 159 y. e. and Go Golf sneakers worth $ 135.
- In the men's section, these items turned out to be: cowboy-style boots made of calfskin for 175 y. e. and Go Golf sneakers for $ 140.
- In the children's series, rubber boots for 72 dollars and sneakers for 65 y. e.
Reasons to Get Sketchers
- Quality materials. Specially developed material for the Resolight sole is able to take its primary form after deformation.
- Wide range of. Shoes for every taste and different times of the year. The assortment includes luminous Skaters sneakers that, after being exposed to natural light, emit light at night. The children's line is represented by shoes from sandals to rubber boots.
- Slight price advantage compared to competing firms.
4. Status. The brand is well-known, ranks second in the world in sales of sports shoes. Skaters sneakers are fashionable, technological, practical and very comfortable.