When choosing clothes, we often give preference to foreign brands, as we are confident in the quality of their products. However, there are many brands from neighboring countries that can pleasantly surprise. Among them is the Belarusian factory of lingerie “Milavitsa”.
Every year, more and more women give preference to the products of this company, as they were convinced that underwear and swimwear "Milavitsa" are not only affordable prices, but also quality, comfort, as well as elegant beauty.
Brand History
Milavitsa factory has more than a century of history. The foundation date is considered to be 1908, when a businessman from France, Francois Tournier, opened a haberdashery factory in Minsk.
In revolutionary and Soviet times, production changed its profile several times, until in 1970 it was converted to corsetry.
In 1991, the Italian company ILuna (specializing in seamless underwear) became the leading shareholder of the factory , and the factory itself changed its name to Milavitsa (the ancient Slavic analogue of Venus). The renewed Belarusian-Italian enterprise in a few years has become one of the leaders in its field.
Since 1995, the range of brand products includes bathing suits.
Milavitsa products are exported not only to the CIS, but also to the UK, Germany, Holland, the UAE and many other countries. Milavitsa underwear and swimwear are also in great demand on the Russian market. Brand stores are opening across the country. In Moscow alone there are more than 40 of them.
Milavitsa swimwear collection for the new season
In an effort to be in trend, the Milavitsa designers annually present a new collection of underwear and swimwear, taking into account all the trendy trends.
In the new beach season, designers focused on combining classics with trendy styles. The highlight of the collection was the line of sizes. Most swimwear models look great on different body types. And owners of a luxurious chest with a cup from DD and above will be able to find models that not only successfully emphasize their charms, but are also most convenient.
The collection of swimwear for the new season has 2 directions: youth and modern classic. The target audience of the first is young girls, so most of the models are quite frank. For the second direction, the classic styles of swimwear were modernized.
The color scheme of Milavitsa swimwear this season takes into account all fashion trends. Among the assortment you can find both monophonic models of blue and scarlet shades, as well as elegant combinations of printed fabrics in sapphire, lilac and coral colors.
Bathing suits “Milavitsa” (photo below) of this collection are full of a variety of styles here, both separate and fused.
Separate swimwear "Milavitsa"
For lovers of sunbathing, a large number of separate swimsuits with promising exotic names are presented in the new collection of this year. Their design used a combination of plain fabrics with ethnic patterns, floral and floral prints, imitation of animal skins. Paying tribute to the classics, the Pin-Up line uses fine white peas.
The presented variety of color combinations and models of bras and bathing shorts makes it possible to combine a swimsuit to your liking. This opportunity applies to all rulers of separate swimsuits of this season's collection.
In such lines as Zanzibar, Argentina, Glamor, Bali Flowers, Mexico, Coconut Jungle and Ecuador, most separate swimwear have an analogue of one piece.
Closed swimwear "Milavitsa"
The hit of the beach season this year was closed swimwear, which pretty much squeezed separate ones. Their main advantage is the ability to hide and correct the flaws of the figure. They are also relevant for lovers of outdoor activities on the water.
Despite the colorful coloring of fabrics, the Milavitsa closed swimwear is designed in a romantic spirit, emphasizing elegance and femininity, while being very comfortable and practical.
Monokini Milavitsa
For those who find it difficult to choose between separate and one- piece swimsuits, Milavitsa designers have proposed a wide variety of monokini swimwear.
A swimsuit of this type combines the convenience of separate models with the ability to correct the shape characteristic of fused styles.
The Milavitsa monokini this year was pleased with the variety of bodice styles, as well as a thoughtful combination of fabrics and appropriate draperies. Thanks to this, girls with a non-standard figure will be able to look in them as magnificent as the owners of ideal proportions.
Tankini Milavitsa
Another revelation from the Milavitsa fashion designers was tankini swimwear. By tradition, the model consists of a spectacular T-shirt top and beach shorts.
The brand-name tankinis are most designed for girls with a luxurious bust. Successful color combinations of swimwear will allow you to create an easy beach look and mask the flaws of the figure. Simple, but at the same time elegant styles of tank tops successfully accent the neckline and maintain a loose fit.
Milavitsa swimwear for a custom figure
The collection of this season presents a huge number of swimwear for full, among them there is a whole line of models of both separate and one-piece swimwear. Designers of the brand moved away from the traditional full color - black, and created the Milavitsa large-size swimwear in trend colors.
An ideal model for a non-standard figure is the one-piece swimsuit Milavitsa. To correct the figure, styles with draperies were developed, as in the Glamor fusion model, as well as with various drawbacks made of dark fabric, as in the Zanzibar model.
One of the favorite models of swimwear among the owners of curvaceous is also a tankini. Designers offer full ladies this season tankinis from a top of casual cut and beach shorts with a high landing and a dragging-out effect.
For owners of mouth-watering forms, who nevertheless prefer separate swimwear, fashion designers created styles with beach shorts with a high waistline and elegant draping, complemented by bras on wide straps, with corrective inserts (separate models Argentina and Zanzibar).
New swimwear "Milavitsa": reviews
Among consumers, the new Milavitsa swimwear collection has generated positive reviews.
In addition to affordable price and quality, the main advantages of the models were thought-out design, brightness of colors and design convenience. A lot of positive feedback was caused by the presence in almost all the lineups of models with large cups for owners of a magnificent breast. Girls with breasts were more modestly pleased with push-up models.
A separate advantage of separate swimsuits and tankini models in the collection, according to consumers, is the ability to "collect" a swimsuit from different top and bottom.
Also, consumers enthusiastically met the line of beach accessories of this collection, presented by tunics of colorful colors, dresses and jumpers in blue and pink colors.
For more than 50 years, the Milavitsa trademark has been one of the leaders in the production of underwear, of which 20 years the company's designers have been creating bathing suits that are not inferior to the products of famous brands, neither in quality nor in design. At the same time, Milavitsa swimwear costs much cheaper and is available for purchase, as in almost every city there are Milavitsa brand stores, where everyone can get advice and order the right product if it is not available.