Underwear is not just things in the wardrobe. Thanks to him, a woman achieves many goals. For example, it raises its mood, attracts the attention of men, and adjusts its figure.
And each representative of the beautiful half of humanity seeks to choose only high-quality sets that are suitable for her mood or outfit. Unfortunately, not everyone is available for expensive products in this category. Most often, high-quality linen is not cheap. Most often, but not always!
Canadian manufacturers offer quality and affordable La Senza lingerie. Shops in Moscow are already waiting for their customers.
Brand History
The history of the La Senza trademark begins in 1966. At this time, two entrepreneurs from Canada founded their company Suzi Shier. These were Stephen Gross and Irving Titelbaum. Their efforts opened a lingerie store in Sherbrooke.
It was only in 1990 that the La Senza brand and its company stores appeared. Its development led to the appearance of a joint-stock company of the same name in 1993. During this period, Suzi Shier was one of the divisions of the company.
The brand quickly gained popularity. It was favorably distinguished by the quality of products that could be purchased at an affordable price. Trading network expanded. There were all new points where it was possible to purchase La Senza goods. Shops in Moscow were opened much later.
Company trading network
To date, more than six hundred La Senza stores have been opened worldwide. Moreover, half of them are located in Canada, and the second half - in other countries. The company's sales network covers thirty countries where customers already recognize the La Senza brand. Addresses of stores in the world can be found on the official website of the company.
The head office of the company is in Montreal. It is from there that all departments are managed. And there are several of them:
- La Senza Lingerie. This branch has more than two hundred points in Canada and the United States of America. This division is engaged in the sale of women's and men's underwear, sleepwear.
- La Senza Girl sells clothing for girls aged eight to fourteen. Seventy-six stores operate under his leadership.
- Anne.x is engaged in the sale of stylish women's clothing, which can be purchased in one of thirty-four stores located in Canada.
- La Senza International does not sell goods. The task of this unit is the licensing of operations performed by other branches.
One of the important differences between the company and other manufacturers is their lack of production. The company "La Senza" concludes contracts with other enterprises for sewing clothes. Moreover, they are very careful in choosing their partners.
Product range
The La Senza brand is distinguished by its concept, which the company adheres to. The main feature of the company’s underwear is the combination of such seemingly incompatible things as luxury and comfort, seductiveness and quality. Women come here who prefer cotton things, and those who choose erotic lingerie. Both those and others will be able to choose the right La Senza brand underwear.
Shops in Moscow, as well as in other parts of the world, however, offer not only lingerie. The assortment of the company is much wider. Today, under this trademark, men's underwear, pajamas, swimwear, home clothes, stockings and many other products are also sold.
Another difference between the company and its competitors is an eccentric way to advertise their products. The company does not attract well-known top models with huge fees to the advertising campaign. Instead, company specialists are looking for cheaper, but effective options.
For example, in London, before the Christmas holidays, a bus was rolling with an advertisement for the company. There were equipped booths in which women could try on the models they liked. Another example of creativity is an action aimed at men who want to buy underwear for their chosen one as a gift. During the action, they were invited to watch a video where models with different sizes showed the company's assortment.
After watching the video, the man chose a model that has the same size as his chosen one. This helped to choose the right size underwear as a gift.
La Senza. Shops in Moscow
As mentioned above, brand stores have already opened in Russia. The complete list is difficult to put in one article, since La Senza has a lot of them. The stores in Moscow that are most popular are located at the following addresses:
- Presnenskaya embankment, house 2.
- Prospect Vernadsky, house 6.
- Kievskaya square, house 2.
Having visited one of the stores, you can always choose something suitable for yourself.