Nowadays, there is a lot of competition among clothing manufacturers, which favorably affects the quality of things. Each company tries to use the maximum means in order to attract consumers. So, on the market are fashionable and stylish models of Henderson: men's clothing, shoes, accessories. Let us consider in more detail the characteristics and advantages of the clothes of this brand.
Brand history
From the very beginning, the Henderson brand belonged to one of the largest Polish corporations. Gradually, the company's products began to be supplied to the markets of Western and Eastern Europe, including the Russian Federation. Within a few years, the corporation transferred all rights to the Henderson brand to a representative office in Russia. Today, the Henderson Fashion House, whose men's clothing has managed to conquer the inhabitants of many countries, has celebrated more than 20 years since its foundation. The number of retail stores of this brand in the Russian Federation alone is about 160. They are located in fifty-five cities.
What was released?
Initially, under the Henderson brand, business suits, shirts, and shoes were delivered to markets and stores. The collection was supplemented with some stylish accessories. For example, various cufflinks, business briefcases and bags were offered. All these things immediately began to compete with the famous company Hugo Boss. The competition was a success thanks to a well-developed marketing policy and the skillful combination of “price - quality”.
Assortment today
At the moment, the product range has been significantly expanded. What is now sold under the Henderson brand? Men's clothing of different styles and directions, shoes, a wide selection of accessories. In each salon, sales consultants offer to look and try on clothing options in both classic and casual items made in casual style. Here you can find almost all the elements of the wardrobe for the male half of the population, among which there are business suits, ties, shirts, underwear, knitwear. Also on the shelves there are cardigans, t-shirts, sweaters, pullovers, polos. In addition, each Henderson men's clothing store will offer customers different options for outerwear to complete the look.
Material and Design
Many mods have long been convinced that all products from Henderson are of exceptionally high quality: only natural materials (cotton, linen, etc.) are used for its production. In other words, if the buyer decides to purchase goods at the Henderson store, men's clothing and shoes will leave only positive impressions.
As for design, all fashion trends and trends are taken into account. Therefore, every year new stylish models are released. Despite the fact that Henderson brand products are specifically positioned as Italian, their prices are significantly lower than those of similar Western products. This makes the company's products more competitive in the Russian markets.
Who should use Henderson's clothes?
According to fashion experts, if you look through the Henderson catalog, men's clothing and shoes of this company seem to be specially made for business and energetic men. Business suits are especially suitable for young and enterprising. All of them are made of high-quality Italian fabrics, and the original design is the highlight of all trending new products. Interestingly, the Henderson brand ambassador chose actor Konstantin Khabensky. His contribution to the development of the brand is also important, and his popularity is confirmed by dry numbers.
Judging by the statistics, the rating of men's clothing stores “Toto Henderson” is quite high compared to peers. According to the manufacturers themselves, the image of their collections is a goal-oriented representative of the stronger sex who appreciates both style and comfort, a traditional approach and innovation in tailoring. Such a man prefers to lead an active lifestyle by passively lying on the couch.
Formal Partnership
As you know, Henderson pays great attention to the development of professional sports in Russia. In this regard, the Fashion House has officially become a fashion partner of the Russian Hockey Federation. Every year, the company's designers develop new, exclusive clothing models for hockey players and coaches of famous Russian teams. In addition to sports, the Henderson domestic brand was chosen as a fashion partner for the Moscow Virtuosi State Chamber Orchestra. Famous musicians perform on stage in clothing from Henderson, which was specially created for artists.
Perfume collection
Currently, a fairly wide selection of diverse products is offered by Henderson. Men's clothing, shoes and accessories are the main products. But now perfume has also been added to the assortment. So, since 2013, a collection of men's fragrances under the name Henderson Pour Homme began to be produced under this brand. These products were specially developed in France by hand.
Quality Awards
It is worth noting that the Henderson Fashion House has already managed to receive quite a few serious awards of professional importance. Among them:
- Winning the competition for the best entrepreneur of the year, organized by Ernst & Young in 2007.
- 2006 Brand of the Year Award in the category entitled Shoes, Clothing, and Accessories.
- Victory in the competition of the national level “Company of the Year 2012” (in the nomination for the dynamic prosperity of the company).
The achievement of the company is also participation in various social projects. In particular, the Fashion House actively cooperates with the Charitable Fund of K. Khabensky and the International Charitable Fund of V. Spivakov.