Fashion trends are constantly changing, dictating their rules to the younger generation. Both girls and boys closely monitor trends and willingly buy things that correspond to them. Today, to analyze the main fashion trends and the most sought-after brands, it is enough to track the most frequent youth requests on the Internet. This is what we did to create this article. You will learn more about the most popular summer brands in clothing, shoes and accessories.
Fashion
Famous world brands have always been the first on the catwalks, and the most popular among the style icons. They do not stop there, constantly inventing something new. However, not everyone who follows fashion can afford to buy something from the collections of famous brands. So, many clothing stores today sell copies of the clothes of popular fashion houses. They can be both low quality and difficult to distinguish from the original. This applies to both the brands of the summer and the rest of the seasons.
Savage
For many years, this brand has not receded from the first steps of the most sought-after fashion houses. Among Russian fashionistas, he is one of the most beloved.
Savage is a relatively inexpensive brand that even middle-income people can afford. It is represented by clothing for both the younger generation and for older men and women. Also, "Savage" is considered one of the few brands of the summer, which regularly pampers its fans with something interesting.
He produces both goods close to the classics, as well as brighter and more unusual models of different parts of the wardrobe.
Zara
Zara is distinguished from competitors by ease and restraint. The collections are always made in a style close to the classics, and at the same time there is a certain highlight in them.
“Zara” is not just one of the best summer brands, it is also an affordable style for almost everyone. Now the youth cannot imagine their wardrobe without any thing from Zara. In addition, the pricing policy of this fashion house allows you to have designer clothes for almost everyone.
Mango
This is not the first season the tags of this summer brand have been looming in the cabinets of modern youth. “Mango” has stubbornly taken one of the leading positions and is not going to retreat. This manufacturer has always stood out from other brands with bright and rich colors, which is very important for the spring-summer season.
In addition, clothes from "Mango" are particularly comfortable. Almost all models have a free silhouette. Thanks to this feature, the things of this fashion house with great pleasure are women with magnificent forms.
One of the highlights of "Mango" are delicate and sophisticated robes made of lace. A lot of trendy clothes with raw edges are also produced, which is so loved by today's youth.
Levi's
Since 1886, this brand has captivated the hearts of fashionistas. And in the 50s of the last century, the king of rock and roll first appeared on the stage in denim from Levise. It was thanks to Elvis Presley that the fashion house began to gain more and more popularity among the male half of the population.
Levays produces things both for the spring-summer season and for the frosty season. In the collections you can find light breathable T-shirts made from natural fabrics, shorts, as well as many models of comfortable jeans for every day.
Balenciaga
Today, an inscription with the name of this brand can be found both on headdresses and on trend shoes. The Balenciaga brand literally captivated the hearts of fashionistas. Both girls and guys are willing to pay a lot of money to brag about the thing of this brand.
The creators of this brand are now releasing everything. Their collections are rich in summer T-shirts, t-shirts, shorts and baseball caps, and a variety of shoes makes you seriously think about the choice. Also, the Balenciaga brand worked hard on creating unisex outerwear, which made it much more popular among Hollywood stars and ordinary youth. Coats, jackets, down jackets and many other elements of the wardrobe can now be seen on every tenth inhabitant of our country.
Orsay
This brand is an example for many in restraint, laconicism and elegance. Blouses and shirts from Orsay are suitable for both working in the office in the summer and walking in the evening with friends. In addition, "Orsay" is not one season is a sought-after brand among the young generation and older fashionistas.
Fashionable summer shoe brands
Shoes are an important detail of the image as a whole. She, like a blouse or trousers, should be selected very carefully. Thanks to a well-chosen pair of shoes, sandals, sneakers or sneakers, a fashionable summer look for a woman can sparkle in a completely new way.
The most famous shoe manufacturers for today:
- Balenciaga is a brand that is famous not only for its clothes, but also for insanely stylish shoes. Comfortable sneakers from this brand can last more than one year, even those who lead an active lifestyle.
Shoes from this brand are able to decorate any female image, making it more delicate and elegant. Also, “Balenciaga” is famous for summer slippers, which have become the main trend of recent seasons. Soft and breathable on a high platform, flip flops now wear everything from small to large.
- Adidas is a famous brand that is known for sportswear and footwear. Adidas for men who lead an active lifestyle and value comfort is a real find. Shoes of this brand have always been distinguished from the rest not only by high wear resistance, but also by practicality, as well as ease of maintenance.
- Gucci. Thanks to the song of one of the Russian rappers, the Gucci brand again soared to the peak of popularity. He is distinguished by good clothes, as well as high quality shoes.
Accessories
An integral part of a stylish look is accessories. They complement the image, making it more interesting and not so boring. Today, experts call watches and bags the most frequently purchased accessories. Jewelry in the form of earrings, rings and wristbands of famous brands is also very popular.
The summer season was strewn with beauties who adorned their hands with phalanx rings. This trend has been very popular for several years and is not going to lose ground. Such an accessory can be made of ordinary metal, as well as gold or silver. In addition, the phalanx rings are often decorated with precious stones, which gives them even more mystery and originality.
After researching the most common queries on the Internet about brands of stylish accessories, the most popular were identified:
- The wings. This brand has recently come into fashion, and has not been losing ground for several consecutive seasons. Their bags made of high-quality leather of Ukrainian production have become an integral part of the summer image of many fashionistas and fashionistas. Fashionable summer bags from The wings are usually bright and showy. They are decorated with a wide strap, which makes them very convenient to use. The lining in the products of this brand is made of high-quality and durable material that will last for many years without forcing the hostess to hand over the accessory to the workshop.
- Poolparty is a brand that is famous for expensive, chic bags and other accessories that will make the most modest image stylish and status.
- Geneva is a brand that produces watches of various styles and mechanisms. The collections of this brand will be able to choose for themselves suitable things as feminine young ladies and girls who are fans of casual style.
- Pandora is a modern youth brand that produces both luxury jewelry and metal jewelry with precious and semiprecious stones. Many Russian brands have repeatedly made attempts to fake goods of this brand, but attempts were unsuccessful. "Pandora" is distinguished by accessories of high quality and durability. Particularly favorite among young people are bracelets and rings from "Pandora".
Scent
No matter how strange it sounds, many people also consider the fragrance to be a kind of accessory. Brands of fragrances for the summer all the time fighting for the championship. However, only a few of them already have many warm seasons that remain at the first steps of the rating. The most favorite aromas are:
- Chanel No. 5 is a perfume that is recognized as the most recognizable on the streets of areas where wealthy people live. The brand of the world famous Coco was fond of its ease and at the same time the strength of the fragrance. It suits both feminine and strong-willed ladies.
- Golce & Gabbana has been a favorite fragrance of both women and men for many years. The perfume of this world brand is characterized by slightly sharp notes, which after some time are transformed into softer and more restrained ones.
- Armand Basi. Today, the fragrance of this brand often becomes the center of discussion. In addition, multiple attempts to create a copy of this perfume repeatedly failed. No wonder the aromas of this line are considered truly unique.
Cosmetics
According to a survey among girls and women from 20 to 45 years, a rating of the most popular brands of cosmetics was compiled. The result is this:
- MAC is one of the most sought-after cosmetics brands not only among celebrities, but also among ordinary women who look after their appearance.
It is distinguished by highly resistant tonal bases, primers, concealers, as well as many shades of lipsticks and gloss. The popularity of this brand has grown rapidly after the publication of the film "50 shades darker", where the main character used lipstick from MAC
- Sephora is a cosmetics brand that, unlike many others, allows you to use a trial version before you buy a full bottle of foundation or lipstick. Thanks to this, "Sephora" is available to most. In addition, the stores of this brand offer their customers master classes in creating makeup, which is doubly nice.
- Yves Saint Laurent produces not only clothes and accessories, but also cosmetics, which are used by world models before entering the catwalk. The most famous make-up artists are crazy about a wide palette of shades of lipsticks from Yves Saint Laurent, as well as shining blush and light tonal foundations.
- Anastasiya Beverly Hills is an expensive brand of cosmetics, though not cheap. Initially, this brand was created to solve the problem of ladies who want to have perfect eyebrows. However, over time, the range was expanded. Now AVN also produces other products. Among them, eye shadow, mascara and chic palettes for contouring the face are very popular.
- Oriflame is a Swedish brand that is rich in all the attributes of a women’s toilet, from lip liner to perfume and some accessories. Oriflame carcasses and shadows are loved by many beauties. Lip glosses of this brand are affordable. High pigmentation of the product allows you to not correct makeup throughout the day.
Also popular are such brands of cosmetics as Lankom, Make Up Foreve and Zhivanshi. These brands produce high quality products. However, their cost limits the circle of those who can afford such a luxury.