Writing texts is the most demanded branch of work on the Internet. For this, it is not necessary to have a philologist education. Books for beginning copywriters are able to teach the art of writing articles for any person. It is only important to follow the instructions and practice.
What will books teach?
To improve the quality of work, a person should learn the secrets of a copywriter. Self-training will allow you to write high-quality and understandable texts for people, as well as increase your income. It will also help to reveal the hidden potential of books on copywriting. After all, it is possible that a person has creative abilities. Professional copywriting literature will teach:
- competent writing of articles;
- working principles for influencing user consciousness;
- SEO text concepts
- conviction;
- sales using words.
Also, books will be useful for all people who need to write at work in order to learn how to convey all the nuances and descriptions of completed projects and tasks. Indeed, not every employee possesses such properties.
Compulsory literature
Among the many literary sources, there are works that improve text skills in short periods of time. Top books on copywriting:
- "Living as life." The book was written by Korney Chukovsky, one of the best stylists of the 20th century. His work highlights the common problems of novice writers, and special attention is paid to the topic of clericalism. This book on copywriting will tell you how to learn how to write. In a sense, Living As Life is like Norah Gal's book, The Word Alive and Dead, so they must be read at the same time. The book can be downloaded on the Internet or bought a print version.
- "News online journalism." This book by Alexander Amzin is a good guide to stylistics. It is suitable for people who write notes, blog posts or social networks, brief informational texts. The author gives advice on how to organize the workflow, what structure the text should have, and how to present the material correctly. The electronic version of the book is free.
- The word “living and dead” by Nora Gal is considered the best tool for writing people. Often people look for an overview of some editions of books about copywriting, but do not find anything worthwhile. “The word living and dead” is a useful literature. It describes the typical mistakes of editors, translators, and journalists: clericalism, cliches, dubious turns, and so on. Each error is accompanied by comments and actions to avoid failures. The book is difficult to read due to duplicate information. However, it can lay the foundation for writing good text. Some people just need one reading to start writing literate articles. The book is available only in print.
- "Without water. How to write proposals and reports for the first persons. " The book was written by business consultant Pavel Bezruchko. He describes how to write advertising, business and commercial texts. The author gives specific advice on how to avoid repetition and unnecessary information. This book has collected errors that are made by advertisers and journalists. The style in it is the same as Paul wants to see articles from copywriters. It can only be purchased electronically.
These books are a must-read for every author. Even an experienced person will learn something new from them. The following are the best books on copywriting for beginners. They will reinforce the knowledge obtained from this literature. Thanks to a selection of books and books on copywriting, people get rid of unnecessary words in their texts. And also receive certain practical skills.
"Treasure for copywriter"
Even a simple site cannot do without interesting texts. Elina Slobodyanyuk wrote one of the best books on copywriting for successful promotion of projects. After reading the book, a person will master the basic principles of working with sentences, words and text. It analyzes the typical mistakes of novice writers. The author also cites well-written texts as an example. In the process of reading, a person will learn to find mistakes and evaluate his work. This is possible thanks to the described techniques in the book.
“Revelations of an advertising agent”
Author David Ogilvy is one of the most famous advertisers. This person even enters the US Advertising Hall of Fame. In his first book, he talks about the life of a person who is engaged in advertising. Gives specific advice on how to keep the attention of consumers and readers, how to cost advertising campaigns, how to use various stylistic techniques. The book focuses on the principles of advertising and writing impacted texts. Therefore, every copywriter, marketer, advertiser should study it. Also, David Ogilvy has many other texts that teach the selling craft, for example, “Selling Letter” - a book that allows you to write an effective text. Most of the chapters in it are practical guidelines that can be put into practice. Ogilvy in it tells how to make a headline, what you need to pay attention to when compiling. All his work will be useful to every copywriter.
“Content, Marketing, and Rock and Roll”
Most Internet marketers are well-known author Denis Kaplunov. He writes useful books for a copywriter. Shares personal experiences and writing tips. From the book, a person can learn the theory of creating various types of texts: articles, news, infographics and not only. After reading, the author will increase the ability to write readable texts, an idea of the content will appear.
Sergey Bernadsky, “Selling texts”
Writing texts is intended to promote services and goods for the purpose of further sale. Beautiful presentation of the material is secondary. However, this approach to work can not interest potential customers. Sergey Bernadsky describes how to influence emotions, and talks about professional techniques of marketers. His work should be included in the list of the best books on copywriting. For beginners, it has a lot of useful information: the tricks of advertisers and marketers and tips on using specific vocabulary.
“Copywriting. How not to eat a dog "
The author has collected a large number of secrets and techniques that increase the effectiveness of the material presented. The reader will learn to create good texts if he follows instructions and includes imagination. Dmitry Kot in each chapter discusses the methods of writing advertising texts. Most recommendations need to be practiced; there are very few theories in the book. After the chapters, the reader needs to complete the task to strengthen the mastered material. You can trust Dmitry, because he has many successful projects, the secrets of which he shares in this book.
“77 secrets of copywriting”
It is not for nothing that Andean Parabellum so called his work. The book really contains 77 tips for writing vivid and memorable texts. It is small in volume, there is no unnecessary information in it. After each chapter, the reader will be able to apply the knowledge gained. After reading, a person will know the features of copywriting and selling in words.
“The first book of SEO-copywriter”
This publication describes the secrets of creating texts that search engines find. Previously, experts created unreadable texts, attention in them was paid only to keywords. However, the content does not delay the user's attention. In addition, time has changed, and the requirements are completely different now. The book describes how to correctly create SEO text for a modern reader. It is useful for both beginners and professionals.
Lee Odden, "Content Marketing"
Much attention is paid to social networks, they have a lot of weight for marketers. Lee Odden takes this into account and creates a guide for the right promotion on the Internet. He talks about how to write posts for effective sales. The book will teach you to build a marketing strategy and promote any blog using words.
“Copywriting: texts that are for sale”
This easy-to-follow guide explains modern marketing techniques. The reader will analyze all the content that surrounds him. Slogans, commercials selling texts - all this will begin to become accessible and understandable to humans. Zarina Sudorgina focuses on lively and emotional texts. Such content holds the attention of the audience for a long time.
“Choosing a name and all about naming”
Titles are an important part of the creative process of a copywriter. After all, the author is faced with writing catchy headlines every day. Neil Taylor talks about how professionals write names that users respond to. He also shares tricks to increase the number of readings of the article. Therefore, its publication completes the top ten books on copywriting. Also, his material was submitted without unnecessary information and in simple language.
additional literature
In addition to professional literature, a specialist must read fiction books. This will expand the horizons and replenish the piggy bank of ideas for text design. A copywriter needs to read classical literature in order to draw on successful turnovers and constructions of sentences. Foreign books cannot give this; they are translated horribly. Reading classics is useful for writing. List of additional books for copywriter:
- The works of Anton Chekhov. Many works of this man were created professionally. He combined several professions for making money. Chekhov needed to give ready-made texts for newspapers on time and take into account their format. This laid its own style in it - short, emotional and memorable. All his texts are easy to read, have an excellent style and plot component. Reading Anton Chekhov develops in copywriters a beautiful and easy presentation of thoughts in the text. For people working with text, it is recommended that you familiarize yourself with the entire work of the writer.
- The work of Sergei Dovlatov. This man was considered the best stylist of the XX century. At first glance, his texts seem simple and understandable to the reader. However, such a result is the result of hard work. Sergei Dovlatov said that he copied many texts for months. He did not stop at the achieved result and wanted to make the works better and better. Sometimes Dovlatov set himself very difficult tasks, for example, the lack of the same words in new sentences. The person who reads the “Compromise” or “Reserve” will learn the brevity and capacity of writing. The work of this writer is a pleasure to re-read every time.
- Steve Circle’s book “Don't Make Me Think.” It is designed so that every manager or marketer can read it quickly. However, the book is written so competently that it is recommended for reading to each author. It tells how texts are posted on various sites. This is supported by illustrations and descriptions. Steve Krug talks about how to increase the readability and perception of information among users.
- William Zinser, "How to Write Well." This manual for people working with text has been reprinted about 30 times. William clearly describes how non-fiction articles are created. The book has sections that tell about the features of writing memoirs, business texts, travel blogs and so on. In it, each chapter helps in writing not only for beginners, but also for professionals.
- Stephen King “How to write books. Memoirs on the craft. " This author is known to almost every person for his thrillers. King shares his book writing experiences and talks about what can help increase productivity. The author definitely needs to be trusted, because thanks to writing, he gained worldwide popularity. In some chapters, a person can learn a lot of motivation. Stephen tells how to improve the plot and the text so that it would be pleasant for a person to read.
- The "high art" of Korney Chukovsky makes it clear to man what constitutes the craft of a translator. At first glance it seems that this topic is boring. However, Chukovsky presented the material in such a way that it is difficult to break away from reading. “High art” is a good guide to style. Thanks to reading, a person will have an idea of working as a translator and write texts competently.
- "Hypnotic advertising texts." Joe Vitale is a person who can infect with creativity. If you follow his advice, you can quickly learn how to create slogans and business letters. Joe Vitale has really good lyrics, so you can trust him. He will teach you how to create hypnotic content.
The reading person is able to influence the consciousness of people and convince. Thanks to the best copywriting books you can learn: stylistics, effective sales, writing interesting texts. Education is available to everyone, and if a person needs to write about work, then you should familiarize yourself with some publications.