This, probably, cannot be: jewelry for everyone. That is absolutely for everyone! Rings, earrings, pendants, bracelets designed for any age and any wallet. And even the simplest of jewelry looks expensive.
Jewelry factory "Diamond", in the Kostroma region, has long been practicing rapprochement with the buyer - from the very day of its foundation. Innovative and traditional technologies have taken root here under one roof and have even become somewhat friends, while production representatives are studying consumer demand by age categories.
That was a long time ago…
Well-known throughout the country, and now already popular in Switzerland, the plant was born two years after the turning point of 1991. Nine people (all the heirs of the local dynasties of jewelers) agreed that the times are hard, but somehow we need to live, and decided to do something familiar - to create jewelry.
In those days, there was no question of any jewelry factory - there was a workshop. A small modest workshop in which sophisticated precious beauty was developed, manufactured and polished, adhering to all the canons of jewelry craftsmanship bequeathed by grandfathers and fathers.
Three years later, the workshop grew into a reputable workshop with a staff of 70 employees, and in 2001 the enterprise was already listed on all official papers as a diamond factory.
Products that everyone will love
Jewelry factory "Diamond" can be compared with music. Different music for various connoisseurs.
There is a wonderful and strict classic - for big bosses, people of respectable age and for everyone who loves laconic products and clarity of style.
There is a vintage. “Sounds”, like a phonograph record, warms the soul of relatives and distant, something unforgettable grandmother. Fans of antique jewelry really appreciate these items, for the sake of experimenting with wardrobe and come up with a lot of images, so as not to part with your favorite rings.
There is modern lyrics: subtle elegant jewelry in the style of a la lace, almost weightless, made as if from gold threads. But there is also rock: tough and even somewhat rude (male) products.
And if you discard the lyrics and follow the clear technological characteristics of the line of products manufactured by the enterprise, then the Diamond factory always works in accordance with the list:
- gold and silver rings with precious and semiprecious stones;
- chains and chains of precious metals;
- bracelets;
- tie clips ;
- women's brooches;
- pendants;
- earrings;
- piercing earrings;
- cutlery.
The average weight of jewelry is 1.3-1.5 grams. The production rate is 19.5 thousand jewelry daily.
Entering the European market
Kostroma region has long earned fame as a jewelers' land. Here they were able to “do beautifully” even under Tsar Gorokh, therefore the skill of the goldsmiths there is in blood. Plus ambition, the relentless pursuit of success, performance and the use of new technologies. As a result, in 2005 Diamant LLC (jewelry factory) entered the top ten most successful Russian enterprises specializing in the manufacture of jewelry made of precious stones and metals.
Assessing the quality of the “noble” products, the Western partners came to the conclusion that the enterprise from the Russian hinterland is quite worthy to occupy the niche of their ideal market, offering exclusively premium-class products.
For several years now, Diamant has been a member of the association of the World Jewelery Confederation, has a chain of stores in European countries and a sales office in Bern.
Sokolov, are you from Diamond?
At the present stage, products manufactured by the Diamond jewelry factory are presented under the Sokolov brand. This is the name of the founder of the plant and the author of the first jewelry.
Under their surname, the owners of the holding produce and sell products exclusively in Europe, since consumers there hold a conservative point of view and believe that when selling goods under their surname, the authors do not so much advertise themselves as they focus on personal responsibility for its quality.