Choosing the right outfit for yourself is a big job. It is necessary to take into account in this process absolutely all the details: colors, shapes, fabrics, textures and, of course, the style itself. It’s very difficult to find a store that can offer everything you need for a wardrobe from “A” to “Z”, with high quality. One of the most prominent British brands that produce clothing for young and ambitious people can rightly be considered River Island. The company has been offering its products for over 60 years and has been able to gain international recognition.
But what is the feature of the products of this company? What special can designers offer customers?
About company
The brand begins its long history since 1948. It was then that the first English clothing store was opened by a true connoisseur of fashion and beauty, Bernand Lewis. This shop called Lewis Separates gained great popularity among consumers, because the product range really included all the things necessary for the wardrobe: outer and lower clothes, bags and shoes. As the development progressed, River Island replenished its collections with exquisite and exclusive products tailored to design sketches. In a couple of years, both women and men could acquire quality clothes in the opened new stores. It was now easy to stand out from the general gray mass: the company offered not only unusual design developments, but also stylish, bright and classic pieces that could be worn at any event.
About goods
The main trend of this brand is that the company always seeks to "read" the thoughts of the target audience. River Island does not just follow trends, but dictates its fashion, refined and sophisticated. Very often in collections you can find shocking clothing options, strict classic costumes - all this has a place in the windows. Thanks to this, any buyer will find for himself that style that expresses his inner world. Basically, the brand’s products are aimed at young people, because teenagers and people under the age of 30 are looking forward to new products in River Island collections with such impatience.
But what else sets this unique British brand apart from any other is its mid-range price range. There are no clothes for thousands of dollars, but for a hundred or two - a lot. These products can afford middle-income people.
Product Features
Each company strives to improve the quality of its products, to introduce the perfect technology for processing certain things. In any case, the goods of this company are in great demand due to the special, original style that can be seen in every centimeter of a jacket, shoes, T-shirt. The brand is engaged in tailoring and manufacturing of trousers, but special attention should be paid to jeans. River Island appreciates the classics, and designers are able to skillfully combine fashion trends with the traditions of their country.
Gallantry, severity and sophistication are the main features of the clothes of this brand, but fashion, originality and creativity are not alien to it. Classic styles can be diluted with actual colors and prints, a special form of drapery on skirts and new fabrics on jackets. By the way, the famous parks that came to us from America were recycled beyond recognition in this company. Now this clothing is not for hipsters in sneakers, but for gentlemen and young ladies in shoes and high heels.
What are clothes, accessories and shoes made of?
The company selects cotton, polyester and genuine leather as the main materials for manufacturing. River Island outerwear stands out especially brightly here. A leather jacket, male or female, in a wide variety of styles - punk rock, hippies, classics - is a central part of any collection. Indeed, outerwear in this category will be relevant for several consecutive seasons and will last a long time.
Since the company’s product range includes not only things, but shoes and accessories, they should also be given attention. The bags that the brand offers are truly full of variety: backpacks, clutches, products on one shoulder - all this is made only from natural materials and high-quality fabrics. It is noteworthy to note one fact: the company strives to showcase new collections every time, unlike the previous ones, but at the same time maintain one concept - a special, restrained British style.
What do customers say?
Every customer who visited the company store will be able to understand exactly what River Island is. Product reviews are quite positive. Buyers note the long service life of clothes and shoes, their durability and relevance, regardless of the season. Fashionable and high-quality things are not at all demanding in care and in their qualities are not inferior to more expensive brands. In general, buyers have a positive impression about the company: there are always the right sizes, styles and colors that can be selected for every taste. Choosing a store where you can completely update your wardrobe, pay attention to this particular British brand. High-quality goods, reasonable prices are the key to the success of this company and its prosperity.