The world of fashion is amazing, magical, magnificent, attractive ... It, like a holiday, intoxicates and beckons, dazzles and fascinates. Fashion show is the very moment that you want to stop, because it is beautiful. The process of evolution of a society can be traced by various factors, and fashion is one of them. She forms a taste and contrasts herself with it. She is always in opposition to the world, challenging him, and at the same time is an organic part of it.
Fashion and fashion shows
So, the tasks of fashion are the formation and satisfaction of the
aesthetic needs of individuals, public opinion, standards of external beauty and preferences in clothing, behavior. In fact, it shapes and defines the style and lifestyle. An integral part of fashion as a social phenomenon is a fashion show. This is the very idea when the world around begins to sparkle and shimmer with all the colors of the rainbow. This action, played out on the podium and causing the hearts of some to freeze with delight, while others - frantically beating in a fit of indignation or envy. Defile is a performance that never leaves anyone indifferent.
Live advertisement
However, a celebration for the audience is only one side of the coin. In order for couture models to go to the masses, find fans and gain popularity, buy and bring fame and income to their creators, they must be advertised. Performs such a task also defile. This "catalog" of outfits in motion, so to speak, visual and lively. Indeed, during the shows, it’s not only the audience’s acquaintance with the next masterpieces of the master and not only loudly announces a new name. Collections are being studied, orders are made for them, models are launched. Thus, a fashion show is both an advertising campaign, which is not in vain called the engine of trade, and a means to formulate certain needs of the population and expand sales of products.
Etymology of the word
Now, let’s pick up the explanatory dictionaries and see how the meaning of the word is interpreted in them. At Efremova, Ozhegov, Ushakov and at the Big Academic, it is about the same. Firstly, it refers to military terminology and denotes natural barriers (gorges, narrow passages in the forest, ravines, swamps and lakes, elevations) used to defend against the enemy. Such tactics were especially common during defensive battles. As you can see, the interpretation of the word is very far from the current catwalk models. It is of French origin, and it was in this language that it received additional significance.
From war to parades and podiums
Later, the solemn procession of troops during parades, parades and other similar events began to be called the word "fashion show". The corresponding verb “defile” also appeared, that is, go through the formation, minting a step. And later, the lexeme began to be used in a purely peaceful sphere, far from the military - in the world of fashion and beauty. This is the point of the fashion show: this is a show of new clothing collections. During it, fashion models should dance along a catwalk, a graceful gait, a narrow path along which spectators sit.
Impression Founder
In the middle of the 19th century, a certain Charles Worth, an Englishman by birth, lived in Paris. He was well known both in the French capital and far beyond its borders. Moreover, Vorta knew perfectly all of Europe and even the New World. After all, this fashion designer is at the origins of the founding of Fashion Houses, and he put a lot of effort into the emergence of such a thing as “high fashion”! It was Worth (the surname is spelled in different versions, in French and English manners) that came up with the catwalk - showing outfits to the public.
The fashion designer kept an outerwear store, and in order to attract customers and as an advertisement, he acted in this way. He equipped one room as a dressing room. And when wealthy shoppers looked into the store, the owner seated them in comfortable armchairs, and the prettiest saleswomen and even his wife, putting on coats, fur coats and mantles, slowly walked in front of the ladies so that they could appreciate the outfits and choose something in their own way to taste. Of course, such fashion shows were of a chamber nature, were closed and were intended only for a narrow circle of selected and wealthy clients. The creative idea took root, and such latrines appeared at every Fashion House (sewing studio) and even in large clothing stores. There were also special calendars where print schedules were printed. Every self-respecting lady from society must have visited them, and the discussions of the collections were lively and stormy.
From chamber to show
So, Worth introduced the tradition of defile, but the very concept of defile as a representation appeared much later, after his death, in 1913. It gained momentum gradually, each time more and more acquiring the features of that action, which is familiar and familiar to us. In the 60s of the twentieth century, the process lost its confines and turned into a grand show. Music, bright make-up, theatrical elements, special effects of lighting and pyrotechnics, the design of the podiums and halls where the shows were held - all this turned into a lively, fascinating performance, a real performance, from the first to the last minute keeping the viewer in unrelenting tension.
The organizers of the current catwalk shows spend large sums on various surroundings, musical accompaniment and other elements of the show. Each new show, in addition to the collections themselves, should have some zest in the presentation of "material", spectacular screenwriting and directorial moves and decisions. Therefore, couturiers are invited to organize shows by experienced producers, stylists, image makers, and advertisers. Nowadays, fashion can not do without a catwalk, and even the coolest, most popular brands regularly use them to attract attention to themselves and their products.