Popular clothing brands have long ceased to be hostages of one country. Now they can rightly be called international brands, which have their branches in many countries of the world, including in Russia. On its territory there are a great many shops, the history of which originated at the other end of the world. We will consider some of them in this article.
Cheap and cheerful
Perhaps the most popular clothing brands in Russia offer products at low prices. This parameter now plays an important role, since in the conditions of economy, buyers pay attention primarily to the price tag, and not to the quality of the clothes. But some brands achieve an optimal balance, which causes a great stir around their collection.
A good example of such a concept is H&M. Being founded in the middle of the last century in Stockholm, it was able to achieve incredible success around the world.
H&M offers a comprehensive pack of products necessary to create any image. It includes both basic items and outfits for special events. Along with them there is a wide range of accessories: jewelry, hats, shoes, bags and much more. In large stores of the network you can see stands with cosmetics; it is sold at a low price, but its quality is quite decent.
The average check amount in a store of this brand is 1000–2000 rubles; it includes the cost of an independent image and a minimum of accessories.
Youth spirit
Despite its availability, H&M is considered a rather conservative network; there are classic things of neutral tones that are not always liked by young people. For those who choose more sporting options for clothing in rich colors, the NewYorker store is suitable.
The name of clothing brands says a lot, which is no exception here. Reflecting the rich reality of a resident of a large city, this brand took care not only about the affordable cost of products, but also about its convenience and versatility, which is especially important for energetic people in a metropolis. NewYorker has become a truly popular brand: comfortable things complete with modest but stylish accessories allow you to create a full-fledged image in a small budget.
Best among budget options
In Russian conditions, expensive clothing brands are losing their popularity due to the large number of competitors with more affordable prices. Among them, you can include the Terranova brand, which can be found in any major shopping center of the city. The main distinguishing parameter of the brand can be called a large assortment of goods, both in the male and female categories. You can also choose the right thing for the teenager, as the Terranova size range starts with the XXS model.
An additional advantage of the brand are large seasonal sales with discounts of up to 80%, which not all clothing brands operating in these price ranges can afford.
Fashion for children
Do not forget that a separate segment in the retail sale of clothing is occupied by stores for children. A good confirmation of this is the Russian brand Acoola, which offers products for mods from 2 to 12 years. Each new collection of the brand has a team of professional designers who develop about 60 new models for boys and girls. The production uses natural compounds that do not cause allergies and are suitable for babies with sensitive skin.
Photos of children's clothing brands show that teens want to wear the same fashionable and comfortable clothes as adults. This option Acoola also takes into account in the design of collections.
It is worth noting that in the preparation season for the school, this brand develops a large number of strict models of the school uniform format that meet the latest fashion trends, which pleases both children and parents.
Classic with fashionable shades
For people whose wardrobe is based on a love of classic costumes, seasoned tones and strict cuts, the BEFREE brand is suitable. It first appeared in Russia in 2002 and offered its customers products of three European companies specializing in clothing for women. Later, a men's line appeared in the assortment of stores, which increased the number of satisfied customers.
BEFREE, like other European clothing brands, offers things for all occasions. The main feature of the brand is its affordable price, despite the fact that many collections were created and decorated manually by a staff of young designers.
Domestic manufacturers
Separate mention are clothing brands, which are both designers and manufacturers of their own products. These include the Concept Club brand, founded in 2005 in St. Petersburg. For several years, she became a leader in her segment due to current concepts (hence the name) and affordable cost of clothing, which is especially important in Russia.
The assortment range will really please many buyers. There is everything to create an image for any occasion: evening and cocktail dresses, business suits, blouses, trousers, as well as things for an active lifestyle - sports sets and shoes. In addition, the brand offers underwear and clothes for sleeping. Each image comes with unique accessories: belts, hats, bags, jewelry, which saves the buyer from searching for additional items in other stores.
The uniqueness of the Concept Club lies in its own production, design and pricing policies, which helps to find the perfect balance between high quality products and affordable prices.