Over the past decade, the number of different brands has noticeably increased in the domestic footwear market. He is constantly updated with new company names. One of the popular products is Unichel shoes. Reviews of the presented products, its features will be discussed later.
Brand History
Unichel has a long history. It begins back in 1932. The company was created on the basis of the shoe-sewing workshop â„–4 of the city of Chelyabinsk. During the Great Patriotic War, it was combined with an evacuated shoe factory in the city of Kharkov. From this moment begins the rapid growth of production.
At the beginning of 1960, the plant already produced products on the conveyor. With the rapid demand for products, it was necessary to expand on the basis of the Chelyabinsk shoe factory. Combined the forces of several domestic industries that specialized in the manufacture of shoes. At the same time, a research center and shoe models house were also created.
After the collapse of the Soviet Union in 1992, the company acquired a new name - CJSC Unichel. To date, the company has modernized the equipment, created a workshop for the production of blocks and gradation of parts. Due to the harmonious development of the company, Unichel shoes, according to customer reviews, are of high quality.
Production concept
Adult and children's shoes "Unichel", according to customers, is characterized by decent performance. When creating it, the company adheres to a certain concept:
- Design decisions. All brand products are divided by season and produced by thematic collections. Designer's solutions are guided by the fashion trends of international fashion exhibitions. All experimental models are created using the latest computer modeling technologies, and are produced manually.
- Aesthetic filling. Collections are carefully evaluated by fashion designers, technologists, and production and marketing specialists. All experts analyze the products for comfort, appearance, appearance, compliance with state standards and standards. This allows you to weed out less successful options. Compliant models go on sale.
- Quality control. Materials and components pass the most stringent test on the basis of the company. The laboratory is accredited by the Federal Agency for Technical Regulation and Metrology. It is equipped with the latest equipment, which provides an opportunity to quickly and reliably assess the level of quality of products supplied to the shoe factory workshops. The priority in the work of the quality control department is the consideration of customer complaints. This allows you to compile statistical reports of deficiencies for their prompt elimination.
- Technical base. At present, Unichel is one of the three most technically equipped shoe factories in Russia. A modernization program has been launched, which made it possible to introduce new equipment into production. This allows you to produce products that meet international standards. The enterprise includes 13 sewing workshops and 27 procurement departments.
- Successful sales strategies. One of them is the fair, which is the main stage in the formation of the company's product range. After receiving the data, new collections are launched into production. Fairs are held twice a year, gathering among the participants hundreds of specialists from many cities of Russia. Here are representatives of the company. Employees form an order according to typical customer requests and, based on these data, determine the production plan for subsequent collections.
The presented approaches to production allow the company to remain the leader in the production of shoes among domestic brands.
Commercial network
The first stores were opened back in the 90s. And already in 1998 there was an optimization and a process of structuring the business. This allowed us to develop a retail chain of stores, to separate them into an independent sales link.
The company has focused on franchising. All partners undergo rigorous selection for compliance with company standards. Unichel children’s, women’s and men’s shoes, according to reviews, are not only stylishly designed, but also durable. The high quality of service in stores was also noted. To improve the sales process, company managers constantly monitor and interview customers. At the moment, the brand network has expanded to 510 stores in different countries.
Achievements
During its existence, the brand has achieved great success in the domestic market. One of the biggest achievements of the company are:
- Unichel shoes, according to experts and statistics, are included in the list of the most purchased products of this direction in Russia.
- In 2015, the company was awarded the State award “Russian Quality Mark”.
This once again confirms the high quality and reliability of the products presented. Domestic manufacturers are popular among buyers. Their cost remains consistently acceptable.
Products
Each collection is represented by a wide range of female, male models, and Unichel baby shoes. Expert reviews speak about the mass of advantages of the presented products. On sale are also models for sports and footwear.
The brand boasts a vast amount of products. The size range is rather standard. Male models produce up to size 46, and female models up to size 40. Some collections for the fair sex are somewhat expanded. They are complemented by shoes up to 42 sizes.
Men's shoes
Men's collections of the brand are represented mainly by classic models. They are made of genuine leather, felt, artificial materials and textiles.
The color palette is a bit limited due to its concept. This is a classic, presented in just 4 colors: gray, black, blue, brown. According to reviews of Unichel winter shoes, as well as summer varieties, this list of shades is quite enough for men's shoes. These are the most sought after colors.
Models are distributed by leg fullness. Pricing policy varies from 1600 to 6500 rubles. Fans of classic and professional shoes of good quality can choose a good pair of shoes at a reasonable price.
Children's shoes
The Unichel company takes the 2nd place in the manufacture of children's shoes in Russia. The assortment of this direction is represented by a rather extensive model range. Products designed for various ages.
Due to the fact that the company occupies the top places in consumer ratings, many parents pay attention to this particular manufacturer. After all, the quality of leather and fur can compete with many foreign brands. Therefore, Unichel children's winter shoes are in great demand. Customer reviews also highlight a huge assortment of summer models.
The advantage of shoes of this brand is pricing. All products are sold at reasonable prices, which allows you to update the shoes in accordance with the needs in the process of growth of the child. Children's models are convenient. On many models, Velcro is provided instead of laces and snakes, which prevents the possibility of childhood injuries.
Reviews
Most buyers leave positive feedback on Unichel shoes, because few manufacturers can boast of price and quality. It is the Unichel company that can meet such requests.
Thanks to the quality, the shoes will last for several seasons, which will significantly save the family budget. The products are quite practical and suitable for daily use, resistant to the peculiarities of the Russian climate. As in all large companies producing millionth products, marriage is possible, for which the store has a guarantee. Thanks to this, you can exchange goods or take money.
Having examined the features of Unichel shoes, reviews of experts and customers about this brand, one can note the high quality of products that are sold at affordable prices.