Football is more than sport. Its entertainment and profitability generate constant spectator interest. The most dedicated fans live in Latin America and Europe, in Africa and the Middle East.
The price of broadcast rights of the match, income (for games at their stadium), and commercial income directly depend on the quality of the team’s game. For Real Madrid (Madrid) in 2011/2012, they amount to 512.6 million euros, Barcelona (Spain) has an indicator of 483.0 million euros, Manchester United (England) - 395.9 million euros, Bavaria (Munich, Germany) - 368.4 million euros.
It is no secret that with the equal professionalism of the competing teams, the advantage can be obtained thanks to the innovative design of sports shoes. A company with an energetic brand name stroke on the front of the boots is traditionally the leader of the principle competition of sports developments. Nike Brain, located in Beaverton, Oregon, has created highly competitive shoes with purely American creativity - Nike Mercurial boots. They embody the innovative All Condition Control technology. It is noteworthy that the football players themselves initiated it. So, Andreas Iniesta, playing for Barcelona, once complained about the deterioration in the quality of control of the ball in rainy weather. (This is typical of the English Premier League, playing every third match in the rain.)
Today, the new Nike boots offered by Nike are associated with success. Cristiano Ronaldo (Real Madrid, Cesc Fabregas (Barcelona), Sergio Aguero (Manchester City), Zlatan Ibrahimovic (Paris Saint-Jarmen) chose them. ), Andrey Arshavin (Russian national team, Arsenal (London)).
Advanced technology provides all-weather maintenance of high levels of ball control, friction and touch. These professional boots are designed for speed and maneuverable loads on soft surfaces. Forwards, performing "spinning the ball", rely 50% on the properties of their shoes.
In particular, Andrei Arshavin once in an interview explained his goal to the Portuguese “Braga” in the Champions League with an innovative shoe design.
The world leader in the manufacture of sports shoes and clothing, Nike offers boots from amateur to professional. Since 2013, the line of models includes the classes: Glide, Veloce (until 2013 - Miracle), Superfly, Vapor, Victory. This is a line of models - from shoes for beginner footballers to professional. With the rise of craftsmanship, technological effectiveness increases accordingly - from “classics” to composite materials of the space age.
Victory shoes (first step) are lightweight, compared to the weighted average market type, its synthetic leather has a crater coating, inside - a textile insole, additional spikes are provided. The best technologies of the previous generation are used. Shoes are designed for lovers and beginners who play occasionally. Prices for it are the most affordable.
The Nike Glide boots are a step further on the professional scale. Their audience: amateur enthusiasts and semi-professional teams. The artificial leather developed by Nike technologists is used - taegin, carbon sole is used in the sole.
Veloce uses the same materials as the previous class, but combines them using progressive seamless technology. The area of use of these shoes (according to our ideas) is the 1st and 2nd league of football teams.
We’ll tell you more about the Vapor boots presented by Nike, in which bright professionals play, including Cristiano Ronaldo. The idea of the model is to achieve maximum speed. The top of the sneaker is made of microfiber (thin faux leather TEIJIN). It perfectly adapts to the foot of the player. From the outside, the texture of the side surfaces is somewhat similar to a golf ball. This relief contributes to better contact with the ball and, accordingly, its control. A removable lining made of EVA synthetic material - antistatic, antibacterial, elastic at high and low temperatures, does not let moisture in, has high shock-absorbing properties. The material for the sole of the Nike Vapor boot is ultralight fiberglass.
The spikes of the bottom surface are multidirectional for better contact with the grass lawn when players perform jerks and feints. There is also a change in screw spikes.
The Nike-Mercurial boots produced by the same company are associated with uncompromising attack, maneuverability and speed, and professional ball control. In addition, everyone can choose a model for their style of play.