Today, Stone Island is one of the most popular brands among men's clothing. What does this bold line mean? What is her sign? It's no secret that the brand does not hesitate to push the boundaries of the fashion world. Therefore, it is now quite difficult to surprise with the products that Stone Island produces. What does the patch mean and who prefers the brand? Let's try to figure it out.
Stone Island - what does it mean, where is it used?
Start over. What is the hallmark of the Stone Island brand? What does its brand name mean? The patch on the left sleeve in the form of a black rectangle depicts a compass. It is attached to each of the models of this brand with the help of two buttons. If desired, you can always unfasten it, for example, going to a business meeting. Although the "disguise" is still quite difficult. This brand has too characteristic style. The prototype of monofilament nylon, from which Stone Island jackets are mainly made, is a material designed to filter water, covered with a steel microscopic film. In a word, this is the so-called “hello” from aviation technology. In addition, various non-woven materials, “chameleons” that change color depending on temperature and polyurethane-coated nylon, are also used. Thus, we can draw the first conclusions about the Stone Island brand. What does the brand mean and symbolize? Of course, practicality! However, at the same time, the rather bright design brought incredible success to the manufacturer. The compass patch has become really famous.
Iconic clothing for brutal men
The brand is not only a product of the creative process of a team of experimenters. This is a very serious know-how base. They treat her with great seriousness. Therefore, it is not at all surprising that so many admirers appeared today at the Stone Island brand. Almost every man knows what a patch means, who prefers something special in the style of his clothes: the so-called drive.
In general, the legendary wind rose on the sleeve has become known throughout the world. And in combination with a non-standard cut, lack of ostentation and minimalism of decoration, all models of the brand look very interesting, original. In a word, this is Stone Island. What does the patch mean? The pronounced style of the "rebel", standing out from the gray crowd.
Revolution
Etc. Patch Stone Island. What does it mean for football fans and fashion lovers? The revolution! This brand, which arose in the progressive North, made a coup in 1982. Initially, she specialized in the production of men's shoes, accessories and sportswear. The founder of the brand set a goal - to create beautiful and practical models in casual style, very expensive, but iconic. Jackets became the hallmark of the brand. Although later in the collections began to appear T-shirts, shirts and pants. The emblem in the form of a compass along with the “nautical” name recalls the clothes that were previously worn mainly by sailors - jackets and pea jackets from coarse fabric with hoods. Today, this is exactly what is needed, for example, for a football fan who visits stadiums all year round and, in some cases, fights with opponents.
By the way, it is worth paying attention to what Stone Island means in Russia. More precisely on how the emblem was perceived. In the 90s, the owners of jackets with a wind rose looked “askew”. The thing was that Russian fans had already “seen enough” of cult films, where this sign appeared on the fighters of various companies. Not everyone could afford these clothes. “Space” prices interfered. In addition, there was an opinion that the patch was the so-called NATO emblem. Well, in the 90s, Russian patriots perceived it as particularly hostile. However, over time, this sign began to be treated more calmly.
Some more history
Stone Island has become a popular and sought-after patch these days. What it means, where the brand appeared, is known far beyond the borders of Italy. Flagship stores are open in London, Rome, Milan, Seoul, Paris and other cities. The brand produces both adult and children's clothing lines.
The founder of the brand, Italian Massimo Osti, was able to really make a real revolution in the fashion world in the shortest possible time. He created a completely new idea of ​​good clothes. It was based on comfort, convenience, thoughtful details. The distinctive mark in the form of a compass has become a "pointer" to these qualities of the produced models.
Creating a brand, Osti also brought to life his long-standing passion for uniforms. The practical and functional first collection included only a few things, created from the material used at that time by the Italian army. Military motifs were traced in clothes, of course, not only because of their appearance and cut. The business card, however, was the logo. On shirts and T-shirts, four-pointed compasses “showed off”. On jackets - a black patch with a wind rose framed by the inscription Stone Island.
Soon, the brand gained particular popularity. Of course, because these clothes could be worn for years. She remained in excellent condition. Only compass patches could be some kind of problem. Practical clothes, for example, did not tear in the fights of football fans, however, the stripes could be torn off by someone with a heavy hand. Tear-off patches in Russia even became a “separate product”.
Do not lose position
True, in the late 80s, the Stone Island brand began to lose its popularity. Nevertheless, Osty was not at a loss. In jackets, stainless steel material began to be used. It was then that models appeared that changed their color depending on air temperature. The fabric also began to be covered with a special rubber film, which made it possible to provide jackets with excellent water resistance. And again, a lot of new fans appeared at Stone Island. What does the compass sign sewn on these clothes mean, what it is not only for football fans, but for all lovers of the original style combined with practicality, it did not surprise anyone.
Famous label
Thus, the now well-known Stone Island brand has taken excellent positions in the fashion world. What does the label with a compass on the left sleeve mean for fans and fans of the original style? First of all, freedom. Secondly, practicality. Thirdly, pronounced personality. The label especially often began to "show off" on the shoulders of football fans after the 1992 European Championship . Many stores were looted. It was from there that a lot of jackets were taken out, flickering subsequently in the stadiums. By the way, at that time walking in clothes with such a patch on the game was considered "chic." Fans without this sign on the left sleeve automatically fell into the category of “simpletons”. Today, everything is much simpler. This clothing is no longer considered a kind of uniform for fans.
Fashion comes and goes - the “compass” remains
In fact, things with this patch have won a considerable number of admirers. And despite the variety of different models, this brand name attracts more and more people. It seems to indicate high technological effectiveness, guaranteed strength and other positive qualities of clothing of this brand.