Broadway - clothes for those who prefer a free and non-binding style. The German brand represents conceptual things designed for people who want to be trendy and dress at affordable prices. The Broadway brand will appeal to dudes with high demands on product quality. Fashionable jeans, jackets and trousers sewn by pedantic Germans are designed to make the client comfortable and comfortable. The brand is designed for a target audience of seventeen to thirty years.
Today Broadway clothing is sold in more than thirty countries around the world. Young fashionistas and women of fashion in Europe know that this brand is one of the top 100 companies producing modern things for the young generation. What is the brand philosophy? First of all, in his logo: “Fashion is here and now!”.
In Broadway, the existence of various youth subcultures in unity, in peace and harmony is personified. How is this expressed in clothing? A mixture of textures and colors in one set, a mix of different styles and various trends of the season in one thing. Here you can see the whole variety of prints and styles, feel the mixture of European luxury with the originality of America.
Broadway - clothes that are liked not only by the younger, but also by the more mature generation. Men and women, who prefer comfortable shirts and jeans to a strict office outfit, wear Broadway with pleasure. Who chooses the clothes of this company? People of the metropolis who want to relax, able to work twelve hours a day. Young people love a big city, crazy parties, has a rich inner world and several dozen gadgets that replace them with watches, notebooks and computers.
Returning to history, Broadway is clothing that was created in contradiction to everything that was already on the modest store shelves. It was the distant year of 1976. Then the creators of the brand had neither money nor great opportunities, but thousands of ideas and incredible creative abilities of designers did their job, the Broadway brand became known around the world.
Today, Broadway - clothing that competes with other world-famous brands at the proper level. At the head of the company is Hans-Reiner Refeld, a leading supplier of youth clothing to numerous retail and wholesale firms in Germany. The collection includes several lines: men's, women's, jeans. Six collections are produced annually, 4 of which are main and 2 pre-season off-season collections. Express programs are also presented where you can find the latest topics and trends of the season.
As for the new Broadway New York line, this clothing is for those who value street freedom, democracy, a cosmopolitan. Huge and multinational New York accommodates people of different races, nationalities and religions. All of them live in one big city and wear clothes of the same brands. The energy of freedom, the creative potential of youth gave impetus to a new round of the brand - Broadway NYC Fashion.
Women's collections reflect the essence of the idea of feminism combined with elegance. Men will love the XXI sporty style with its vibrant elements, so atypical of regular workout clothes. Active accessories, bright accents will complement the daring youth image.