The decade of bad taste was called the 70s with their incredible mixture of styles. But for some reason, there is not a single fashion season in which eminent designers are not nostalgic for this time. Elements or entire collections that exploit the style of the 70s appear with enviable constancy. So what beckons in those now distant years?
Everything is fashionable that makes you different from others
To understand the fashion trends of a certain time period, in this case decades, it is necessary to know what that generation lived and breathed. All social changes, new trends in culture, undoubtedly set the style and appearance. The fashion of the 70s primarily developed under the auspices of freedom and eclecticism, with the motto “Everything is possible!”. An incredible mix of styles: ethnic, safari, disco, hippie, etc. Is the hallmark of a decade. Fashion history is unlikely to recall an even more diverse and unlike any other period. The stake was placed on a brightly emphasized individuality, and what it would be, everyone decided for himself. There was a place for everything - both for luxurious and expensive haute couture outfits, and for cheap cotton items and ready-to-wear goods.
Designers during this period introduced fashion for the length of midi and maxi for skirts and dresses. And if at first they were cautious and still preferred the mini, then by the mid-70s the trend became extremely popular.
For the first time, such a concept as a basic wardrobe appears. Stores offer suits with shirts, blouses, jumpers, skirts, etc. that have already been successfully selected for them. Increasingly, jeans began to come to the fore.
Hippies - a business card of the 70s
The heyday of the hippie movement came at the end of the 60s, and nevertheless, over the next decade, this subculture still had a fairly strong position, which could not but affect fashion. "Children of the flowers" preferred natural materials (cotton, linen, leather) and bright colors. A characteristic feature is the active use of folklore and ethnic motifs. As well as worn and ripped jeans, denim vests, which have become one of the main attributes of this direction. But to think that clothes of the 70s in the style of hippies is an exclusively street trend, it is very wrong. Confirmation of this is the work of eminent designers of that time. For example, the legendary white shirt with embroidery, resembling a bathrobe, by Emmanuel Khan, or stylish dresses made of Indian cotton with ethnic motifs from Thay Porter. Hippie style negligence has acquired a noble appearance. He found his admirers in all walks of life, regardless of social status and income level.
Eclecticism in the clothes of the 70s
The ancestors of this fashionable phenomenon can be safely called hippies. The roots of eclecticism are twofold and rest either in the lack of funds, which led to the explosive mixture, or in the desire to shock others in any way. But be that as it may, the designers accepted the rules of this game and the catwalks were full of extravagant outfits. Among them, Yves Saint Laurent, who created an entire collection in the eclectic style using folklore motifs and black leather blouses. The history of fashion at this moment made a sharp turn from the usual and ordinary style to aggressively bright and provocative.
Disco style
The cheerful, light and carefree musical flow gave rise to a style equally free from conventions. Tight leggings of bright, acid colors, shirts from which rippled in the eyes, shiny body and tops, ultra-short shorts became its integral part. Add to this also an extremely bold make-up with an abundance of sparkles and mother of pearl. Disco style is almost a separate universe, a world of brilliance, bright colors and a combination of incongruous.
Glam rock and punk culture in clothes
Fashion of the 70s, as already mentioned, is extremely rich in all kinds of trends and directions, styles. Glam rock offered the world a game of floors and a unisex style. It harmoniously combines femininity and brutality, shocking and sexuality, challenging society. Of the materials in favor, black leather (matte or patent), metallized fabrics, velvet, as well as chiffon and silk, which adds even more contrast. Mandatory attributes include spikes, rivets, fringe, zippers and at the same time rhinestones and sparkles. Its prominent representatives include the legendary band Kiss (pictured), Gary Glitter, David Bowie, Mark Boan. These are scenic images that shook England first, and then the whole world.
Punk style, you can say, originated with a light hand of M. McLaren, who in 1976 contributed to the debut of the band Sex Pistols. Their clothes were deliberately rough and torn, connected in places with pins, which instantly, as they say, went to the people. And, by the way, it could be bought at the McLaren or W. Westwood boutique.
Hairstyles 70s
Freethinking and diverse movements in culture, including music, could not but affect not only clothing, but also hairstyles and makeup. In the 70s, the hairstyle ceased to be something obligatory, women began to choose what was convenient, practical, and most importantly, like it. Various styling and haircuts have become a reflection of personality. The first thing the 70s are associated with is fleece, they could be neat or hypertrophied. The second is curls and curls. In addition, voluminous hairstyles, sideburns in men (thanks to E. Presley for this), voluminous bangs are characteristic of this time. Of the variety, the extremely popular haircuts gavrosh, square, page and pixie can be noted. The fashion of the USSR of the 70s in terms of hairstyles was remembered by all the wild popularity of perms. It was possible to meet her on women of all ages.
Of course, the disco style was remembered by all the afro hairstyle, as, for example, among the soloists of the Ottawan and Boney M. groups. Its popularity was not only a tribute to fashion, but also an indicator of tolerance.
Elements of the wardrobe from the 70s
Each era boasts some sort of iconic thing, and the 70s are no exception. First of all, this, of course, is a turtleneck. It was worn by absolutely everything: from young schoolchildren to the leaders of large organizations and senior persons. The 70s she was simply given a second life. They put on a turtleneck with almost everything: with trouser suits, sundresses, skirts, vests, etc. Secondly, jeans. They have become truly a cult thing of more than one generation, their popularity has not died out to this day. In the 70s, jeans were completely different, from torn hippies to expensive designer models. They firmly and permanently entered the wardrobe of all segments of the population, including persons of royal blood.
Women's pantsuits were extremely popular, which were often complemented by tunics, which also became a discovery and a fashionable find.
70s fashion in a new way
Everything new is, as you know, a well-forgotten old. Fashion makes coils, and the style of the 70s returns to us, albeit not in its original form, but modified and adapted, but still bright and catchy. Each year, designers create entire collections in retro style or take its individual elements. 2015 is no exception. The style of the 70s is a real trend of the spring-summer season, capturing all the fashion catwalks of the world.
One of the main favorites is natural suede, which perfectly demonstrates the message to ethnic culture and proximity to nature. Luxurious ponchos with hand embroidered or coats, moccasins, lightweight cotton dresses with floral print styled under them - this is all that will be in the wake of popularity.
Boho style, which was rich in the fashion of the 70s, was not spared. Dresses and sundresses made of light chiffon, easily flowing on the figure. All are decorated with traditional prints, embroidery, ruffles and pleats.
And, of course, denim. Some would argue that jeans were popular not only in the 70s. But this season, it is precisely those models that are popular: a wide flare from the knee, high waist, artistic cuts and scuffs, appliqués and embroidery. Do not forget about overalls resembling work clothes, skirts, shirts and vests.
Fashion is a mirror of the mood of society, its priorities and interests. Such were the seventies - the time to search for new horizons, readiness for future achievements, and bright personalities. The fashion of the 70s of the twentieth century is unique, colorful and extremely heterogeneous, which allows modern designers to return to her ideas and draw inspiration from them again and again.