Dorothy Perkins is one of the most sought after low-cost clothing and footwear brands in the UK. Over its centuries-old history, it has grown from a small store into a multi-brand manufacturer, which is popular all over the world. Today, the brand has six hundred stores around the world. The face of advertising campaigns are famous models and actresses. This year 2015, the company began to cooperate with the Kardashian sisters.
Dorothy Perkins Brand Story
France is considered the trendsetter of high fashion, the United States - the center of innovative designers. And what can old England boast of in this field? Everything is very simple - it is the English fashion designers who give quality and unsurpassed aristocratic gloss to modern fashion .
The UK is world famous for its multi-brand, low-cost clothing stores. You can buy it practically anywhere in the world, and Dorothy Perkins is one of the oldest brands in Britain.
In 1909, a small HPNewman store opened in England, selling lingerie and stockings. He became the progenitor of Dorothy Perkins. Business went uphill, inexpensive and very high-quality linen was to the taste of stiff English women. By 1919, the number of stores grew rapidly, in the country there were more than ten offices of the company. In the same year, they decided to rename the trading network into Dorothy Perkins. Why is this name chosen by the store owners? It turns out that is one of the varieties of rose bushes. It is not surprising that many collections of clothes are simply strewn with floral prints and embroideries, and some models of dresses and skirts really resemble a blossoming rosebud.
In 2002, the brand was bought by Philip Green, now the brand belongs to the Arcadia holding.
Collections
Today, “Dorothy Perkins” produces not only underwear and stockings. Several collections are created annually. The manufacturer produces clothes, shoes, bags and accessories. The fall-winter collections feature original models of outerwear - coats, jackets, down jackets, parkas.
Fashion house designers position their collections as contemporary classics by Dorothy Perkins. Clothing of this brand is almost universal, walking along the street, you can easily drop by the party and look at the same time simply charming.
clothing
There are several fashionable trends in which the brand works — office style, casual — casual style and occasion — clothing for special occasions that girls don’t wear so often.
A comfortable classic cut, combined with soft textured fabrics and light negligence, is the key to the success of Dorothy Perkins clothing. Reviews about the models of this brand are only positive. Indeed, only confident young women from 25 years old who are not afraid to look different than everyone else prefer such clothes.
Many collections of the brand are decorated with floral prints, which gives the strict classic models a certain playfulness.
Shoes, accessories
Shoes are very popular among fans of the brand. A feature of the models is a comfortable shoe and a combination of modern fashion trends. In the brand's collections, various models are presented from air and almost weightless ballet flats to wide-heeled shoes. Some models are studded with rhinestones and all kinds of jewelry.
Accessories "Dorothy Perkins" effectively complement any look. The manufacturer produces stylish bags - clutches, hobos, handbags, backpacks, crossbody. Jewelry of this brand is akin to a work of art - delicate bracelets and rings, necklaces and earrings in the shape of flowers, butterflies, stars and hearts will always emphasize the individuality and good taste of their mistress.