Many Russian cities have long been famous for skillful jewelers. One of them - Kostroma. Platinum is a modern jewelry factory located a few kilometers from the city. All products of the enterprise are manufactured on high-class imported equipment. Thanks to its effective use and application of the latest technology, the plant managed to enter the top ten jewelry enterprises in Russia.
Pages of history
The first mention of the activities of jewelry workshops dates back to the end of the 19th century. From historical sources it became known that the production was in the vicinity of the city of Kostroma, in the village of Krasnoe.
In 1904, an art and craft workshop began here, where all the secrets of gold and silver work were passed on to students. The opening of the workshop could not but affect the further development of the craft.
Today, the school continues to train specialists in the artistic processing of metals, being the only educational institution in this direction in Russia.
How to create jewelry?
To find out how the craftsmanship of jewelry works, you need to go to the village of Krasnoe-on-Volga, which is located near the city, whose name is Kostroma. Platinum, a jewelry factory, is located there.
The basis of the jewelry produced by the enterprise is 585th gold, as well as silver. Inlays of natural precious and semiprecious stones complement the decoration. Synthetic material also finds application. A large share in the products are chains, pendants, rings.
The birth of jewelry begins in the head of the designer. The idea is transferred to paper and takes the form of a sketch. And the artist takes ideas from the surrounding life - elements of flora, fauna, various symbols.
Typically, the company is simultaneously working in several directions. For example, craftsmen are working on the production of diamond jewelry, not forgetting to replenish the assortment with new products with cubic zirconias. The management of the company welcomes the creative thinking of artists, supports the most daring extraordinary ideas.
At the next stage of jewelry production, a sketch made on paper must be presented in 3D. A special computer program helps to see the new product in full. After the sketch is approved, the jewelry is "grown" in wax. This will require a special machine and people who are fluent in technology. High-class professionals are proud not only of the plant, but of the whole Kostroma.
Platinum operates on the latest German and Italian equipment, which guarantees a stable release of quality products. The processes of casting, mounting, grinding and polishing jewelry are fully automated, but the presence of good specialists is simply necessary, since each of them has its own secrets, without which an excellent result is impossible.
Quality control, testing, gluing, expert advice are the last and no less important steps in the process of creating jewelry made of precious metal.
If the model provides for inserts made of natural or artificial stones, then work remains on the decoration and fixers.
Wedding rings
A symbol of marital fidelity and eternal love - wedding rings. They are an indispensable attribute of the marriage procedure for more than one century. It is known that fashion trends do not bypass this kind of jewelry either.
Today Kostroma follows the fashion directions: Platinum makes wedding rings from two types of gold - yellow and white. The company organized their separate production.
Professionals advise newlyweds to purchase 585 rings of test weighing at least 3 grams, considering these parameters the most practical and profitable. After all, a wedding ring is designed for constant wear.
Factory product range
Ten thousand models - this is the range of products manufactured by the plant. About a quarter of all gold jewelry produced in Russia and more than half of silver jewelry were delivered to the outlets of the Kostroma country. Platinum is proud of its impressive performance in production.
But, despite the large volumes of work, jewelers manage to make sure that each model is distinguished by individuality, refined artistic taste, and impeccable quality.
The Platinum-Kostroma chain of stores receives customer reviews on a daily basis. Most grateful customers indicate precisely the wide selection and variety of jewelry factory products.
Customer service
The staff of the enterprise is interested in promoting products, therefore, it cooperates with both retail and wholesale customers. Today there is a network of branded stores in the cities of Moscow, St. Petersburg, Astana.
Shops "Platinum-Kostroma" in St. Petersburg were opened in 2007. During the work, a streamlined customer service system was formed. There are bonus programs that allow you to get a discount of up to 15%, there is the possibility of purchasing jewelry on credit.
Buyers can choose their favorite jewelry from the store’s catalog, and in the absence of one, make an individual order for its manufacture.
Telephone hotlines that communicate with customers help improve service and improve production quality.