Modern advertising can motivate and inspire. She ceased to be a simple sales tool and grew into some kind of contemporary art. Many famous people expressed their thoughts about advertising. The impact of advertising on people's lives, their choice, interests is enormous. It is impossible to hide from her: we often discuss or criticize her, believe or do not believe what she is telling. Below you can find quotes about advertising from the famous marketing geniuses and great social figures who forever changed the idea of ​​how advertising should look.
David Ogilvy about advertising
In the world of PR, advertising and marketing, David Ogilvy speaks of nothing more than the "Father of Advertising" or "The Wizard of the Advertising Industry." Over his 88-year life, this man has managed to open more than 30 representative offices of his company in various parts of the world. It is difficult to list all the well-known clients of Oglevie and Meter, among the most famous brands: Adidas, American Express, British Petroleum, Coca-Cola Company, Rolls-Royce, Ford, IBM "And many, many others. And for each client, Ogilvy and his team managed to find an approach and increase sales, sometimes at times. Books written by D. Ogilvy, such as “Secrets of an Advertising Agent,” “Just about Advertising,” or “Theoretical Aspects of Image,” have long been dismantled into aphorisms.
Quotes about advertising from David Ogilvy:
- Good advertising is one that sells a product without attracting attention.
- The more informative your advertisement, the more convincing it will be.
- Trying to convince the consumer to do something or buy, it seems to me that you need to use their language, the one in which people think.
- In order to attract the attention of buyers and encourage them to buy a product, you need a big idea. If there is no huge idea in the advertisement, then it will pass unnoticed, like a ship in the night darkness. I have doubts that more than one in a hundred firms have this idea.
- What you say in advertising is more important than how you say it.
- I do not consider advertising as entertainment or an art form, I consider it as a medium of information. When I write an ad, I don’t want you to tell me that you consider it creative. I want you to find it so interesting to purchase the product that I am promoting.
- Consumers are still buying products whose advertising promises them value for money, beauty, healthy nutrition, relief of suffering, social status and so on.
- Advertising, not deals, builds brands.
Leo Burnett on Marketing and Advertising
Leo Burnett is one of the most creative and expressive progenitors of marketing and advertising. Leo's company is notable for being open during the Great American Depression. Then Leo and his friend Jack Okif lent fifty thousand dollars from their friends and began their conquest of the advertising Olympus. Friends said that Leo was crazy and in a few months his company would close, and he would sell apples. Now in every office of the company founded by Leo, there is a vase with apples, which is designed to motivate employees. Is this not the best advertisement in the world?
Quotes and aphorisms by L. Burnett:
- Advertising is the ability to feel, interpret. In order to shift the very heart of business to paper.
- If someone wants to be original just to stand out, then he can come to work with a sock in his mouth.
- I believe that advertising is dangerous not because it deceives people, but because you can die from boredom from it.
- Just make a great ad and the money will come.
Aphorisms of great people
Quotes about advertising were created not only by professionals in the advertising world, but also by many famous writers and even presidents. Perhaps, there is no person in the world who at least once in his life did not think about advertising, its quantity in the modern world, its impact on society or the formation of tastes of the population.
For some, advertising is annoying videos on television, and for some it is a creative thought. The best sayings and quotes about advertising from great people:
- Advertising is the most believable part of newspapers. Thomas Jefferson (third US President, author of the Declaration of Independence).
- The goal of good advertising is not to give hope, but to inspire greed. Charles Adams (American diplomat, grandson of the second US president).
- There is a huge amount of advertising much better than the products that it advertises. Jerry Della Femina (famous US copywriter).
- Advertising is the art of aiming at the head, but striking the pockets. Vance Packard (American journalist and critic).
- Advertising helps to increase living standards by increasing the level of desires. Andrew Mackenzie (designer from Milan).
- All advertising is continuous good news. Marshall McLuhan (philologist, literary critic from Canada).
- Advertising is the great art of the twentieth century. Marshall McLuhan.
- Advertising is a kind of confidence, and confidence is not a science, but an art. And advertising is the art of persuasion. William Bernbach (advertising genius, creator of Doyle Den Bernbach).
Thoughts of famous writers
Quotes about advertising and marketing can be found not only in specialized literature, but also in fiction. Some of the writings of such writers as F. Begbeder, entire generations proclaim their slogans. Here are some interesting aphorisms of the authors.
- Advertising does not duplicate life, this life duplicates advertising. Frederick Begbeder (French writer and publicist).
- Advertising is a way to make people want something that they have not even heard of before. Martti Larni (Finnish writer, journalist).
- Advertising is perhaps one of the most interesting and difficult forms of modern prose. Aldous Huxley (English writer and philosopher).
- You can show the ideals of an entire nation with your ad. Norman Douglas (prose writer from the UK).
- Advertising is like a stick banging on a slop bucket. George Orwell (English writer).
Quotes and sayings about marketing
Inspirational quotes about advertising and marketing:
- Marketing is like a first date. If you are talking only about yourself, then the second date will not take place. David Bibi (vice president of Global Creative).
- Visual and interactive content adds experience that informs and creates an emotional connection with customers. Lee Odden (President, TopRank Marketing).
- Content marketing is an interest, not a promotion. John Buskal (Moondog Marketing Marketer).
Quotes about marketers and advertisers
The work of advertising scriptwriters and directors is always off-screen and often remains undeservedly forgotten. Quotes about advertising and advertisers:
- Recent poets of the present work in advertising agencies. Tennessee Williams (playwright from the USA).
- The hallmarks of a potentially successful copywriter are: obsessive curiosity for products, people and advertising, a good sense of humor, a habit of hard work, the ability to create interesting prose for the media. David Ogilvy (marketer).
- The job of the marketer is to bring the dead facts to life. Bill Bernbach (marketer).
Bad advertisement: quotes and aphorisms
- There is an opinion that every advertisement is an engine of trade. Not! Bad advertising cannot be an engine; rather, it is a brake. David Ogilvy (marketer).
- Everyone can make a bad advertisement, but you need to be a real genius in order not to touch a good one. Leo Burnett (famous marketer).
- Bad advertising multiplied by a million dollars is equal to zero. Walter Schenert (marketer, writer).
- The fact that advertising is not capable of being bad, tell those who calculate the losses of the company. David Eidelmann (journalist and writer).
Quotes from prominent top managers about advertising
A collection of thoughts and quotes about advertising and marketing from the leaders of large companies.
- Advertising is a way to sell as many products as possible to as many people as possible and at the highest price. Sergio Zayman (one of the main marketing specialists of the Coca-Cola Company).
- Support the advertisement, and then the advertisement will support you. Thomas Dewar (entrepreneur, creator of Dewar's whiskey brand).
- Before diving into an advertising project, regardless of the platform, you need to understand the goal you need to achieve. Rebecca Lieb (Head of Conglomotron LLS).
Advertising and business: quotes
As you know, a business cannot exist without advertising. Quotes from great people about business and advertising:
- Businessmen will always need to advertise their products - on good days and on bad ones. On good days they just want it, and on bad days they have to do it. Bruce Barton (copywriter, writer, businessman).
- Developing a business without giving ads is like flirting with a girl in the dark. No one except you knows what you are doing. Dr. Stuart Henderson Britt (sociologist and psychologist).
- To stop advertising in order to save money is tantamount to stopping hours in order to save time. Andrew Mackenzie (designer).