Fashion in the philistine perception is the meaning of the lives of millions of women and the source of expenses for the same number of men. But in fact, clothes have one function - to protect the body. It is unlikely that the ancestors of our ancestors rack their brains about what kind of hide is in trend this year and which is a sign of bad manners.
Fashion history
Initially, clothes arose as a way to protect the body from external factors. It was made from animal skins. Later, when weaving arose, people already began to decorate their clothes with painted stones and beads. At the same time, the clothes of men and women began to differ in appearance.
The current fashion industry dates back to the 14th century from Europe. Noble ladies of those times began to come up with different ways to stand out from the crowd. Accessories and new types of hats appeared.
In the 19th century, fashion was recognized as a social phenomenon. Sociologists became interested in her. At the same time, the first fashion magazines appeared. The first quotes about fashion are being spoken.
Fashion as a phenomenon
According to the theory of the German sociologist Georg Simmel, the elite dictates fashion. The mass adopts trends, trying to imitate them. Some time passes and the elite innovates again. What do you think is the reason for this trend? The thing is that the elite at all times strives for separation from the masses. Including design appearance. And this is an endless cycle.
Mark Twain correctly remarked when he said that "modesty died when clothes appeared." In the same sense, but in a somewhat morose form, Oscar Wilde put it: "Fashion is such an unbearable kind of ugliness that you have to change it every six months." This is even hinted at by fashion designers quotes. For example, Coco Chanel: “Fashion no longer exists. It is created for several hundred people. "
Attempts to influence fashion
In the 20th century, the political system strives in every way to erase the difference between classes. At the same time, fashion remains and continues to develop. Now it is aimed at identification, not by class, but by age and occupation. This is realized by the introduction of special forms for employees of certain professions, schoolchildren and students.
However, Soviet ideology actively opposes fashion and in every possible way instills in women the idea that labor is more useful than a beautiful appearance. Nevertheless, fashion magazines did not cease to be published, on the pages of which fashionable outfits of beauty standards of that time flaunted. Since the 1950s, fashion collections have been created in the USSR, fashion shows are organized, quotes about fashion are expressed, and the first clothing designers are working on them .
The formation of fashion in the USSR
In 1969, the first show of Christian Dior in the USSR takes place. This was a landmark event in the history of Soviet fashion. However, the domestic elite still chose the local designer Vyacheslav Zaitsev and read his quotes about fashion. The point here is not even in imposed patriotism, but in the talent of the designer. His work was admired even by foreign connoisseurs of the beautiful. There is even his quote about this: “I introduced the fashion for raspberry jackets, showing the collection in 1989 in Florence. Then Versace picked up the idea and developed it. ” His regular customers consisted of a political and pop elite.
Since the 1980s, fashion is no longer considered a sign of frivolity. And the industry was already not so meager. The 80s is the peak of the popularity of jeans, leather trousers and wide jackets, acid leggings and one-shoulder tops. And the rise of Valentin Yudashkin opened a new stage in the development of Soviet fashion, smoothly blending with Western style.
Fashion in everyday life
Fashion is a way of self-expression. Quotes about fashion and style don't argue with that. Many cannot understand the difference between style and fashion. Rachel Zoe has succinctly expressed this in her fashion quote: “Style is a way of saying who you are without saying a word.” Fashion is changing, and style is constant. Either the person has it, or he is still in search of his own style. If style is an expression of a person’s life position, then fashion is his external design. However, it is difficult to combine both fashion and style in one outfit. Here you have to choose.
Style is formed from internal motives, and fashion is the adherence to other people's trends. Modern stylists advise not to chase after fashion if it is not within our means, but to look for your own style. Fashion is implemented within a certain style. For example, in a business style, the cut of trousers and the combination of colors change from year to year. Another great quote about fashion is that “fashion is what designers offer you four times a year, and style is what you choose.”
It should be remembered that fashion does not end only with basic clothes. It extends to accessories, perfumes and cosmetics. And shoes are half the image, if not the most. Moreover, a number of fashionable goods can be significantly expanded.
Men's fashion
If until the mid-1950s of the last century it was believed that fashion was exclusively a female prerogative, then after the situation changes a little. Men's fashion also appeared with flared trousers, brightly colored jackets and shirts, and quotes about fashion. Nowadays, men's fashion does not differ from women's fashion in the number of workers in it, nor in the breadth of assortments. Famous world designers are working on creating images for the stronger sex.
From the 1960s to the present day, fashion has been divided into two classes: “haute couture” and “ready-to-wear”. The first class focuses on the elite, and the second on the middle class. Famous Coco Chanel, Givenchy, Yves Saint Laurent and Christian Dior work for the benefit of the first class and distribute quotes about fashion.
Industry feature
It should be noted that the fashion industry takes 5th place in terms of the amount of required investment. That is, there are no random people in this area. Moreover, a significant part of the cost is spent on creating and forming the brand image. Fashion industry is not an industry where value is determined by value. Through active and large-scale PR-companies, the image of the company is first formed, and then only its brand begins to be realized. The ultimate goal is to make it clear to the consumer that he will not just wear clothes, but these clothes will be a sign of his belonging to the higher social strata.
Unlike the 20th century, the modern industry is completely tailored to the consumer. Now the elite does not want to wear what designers produce, following their own ideas. Before releasing a new collection, well-known brands collect preliminary models of the future collection through preliminary shows and media appearances. Only then, on the basis of these orders, mass production of clothes will be realized.
Industry future
Many women would agree with a quote from Carrie Bradshaw . It reads: “Money should be where it is visible, namely, in a wardrobe.” Every modern woman spends a significant part of her and often other people's funds to maintain her appearance. Many of them are guided by the statement of Mark Twain that "only superficial people do not judge by their appearance."
The Russian fashion industry dates back to the 1990s. Now it is in its infancy. And it is said loudly. Because 80% of branded clothing comes from Western Europe, mainly from Italy. Given the fact that creating a brand is costly and requires decades, it is safe to say that all potential will be revealed in the future, and quotes about fashion will always be relevant. This is evidenced by the appearance of such domestic brands as Paninter, Partizan and Tom Kline.
What to choose: fashion or style?
Many young women and men are concerned about how to become stylish or fashionable. As for fashion, everything is simple - it is a guide to the world. And style has been developed over the years. The best achievement in matters of clothing is the combination of fashion and style in every item. How is this achieved? This is creativity. For example, the fashion trend for 2016 is a combination of blue and pink colors. And fashion in business clothes welcomes a free top and a strict bottom. Suppose you are a business woman. In order to look both fashionable and stylish at the same time, you should choose a loose-fitting pink top and blue pants of strictly cut.
To get a romantic look, you can choose a pink outfit and blue accessories.
About finding your role
Ready-made solutions to the fashion world and quotes about fashion and clothes do not save a person from the need for an individual approach. After all, by thoughtlessly following the crowd, you can lose your personality. Especially if you are a public person. Balance should be achieved through independent work or the help of a professional stylist.
Here it will be appropriate to recall a quote from British designer Mary Quant: "A stylish woman wears clothes, and not vice versa." And the chief editor of the American magazine Vogue advises: “Create your own style. May it be unique for you and unattainable for others. ”
How does a fashion start?
Capacious quotes about clothes and fashion in themselves suggest key accents when compiling a wardrobe. For example, a statement by Yves Saint Laurent that “the best dress for any woman is the embrace of a loving man. For everyone else, there is me. ” Thus, the famous designer hints that personal happiness is first and foremost. And if he is not, then his things are able to give their owners happiness equal to love.
And from the lines of Giorgio Armani (“A fashionable dress is not one that catches the eye, but one that cuts into the memory”), we can conclude that the style is before the boldness of the outfits. Quotes about fashion in English also adhere to this position.
Own image
In the creation of your own image, every little thing plays an important role. Shoes occupy a special place. Here it will be appropriate to recall quotes about the fashion and style of Evelina Khromchenko: “Give the girl the right shoes, and she will conquer the world.” Designer Christian Louboutin has the same opinion: “Shoes transform your body language and behavior. They raise you both physically and emotionally. ”
When price matters
Moreover, the shoes, both for women and for men, should be, above all, of excellent quality. And it is provided by expensive brands. Many are surprised at the fact that stars like to lower a quarter of a million dollars on shoes or a handbag alone. But not everyone knows that such models give a lifetime guarantee on both quality and relevance. After all, all branded things are unique in that the fashion for them never passes. They can be purchased even many years after release, and then expensively sold at auctions. In this sense, fashionable things are a kind of investment.
Can everyone afford fashion?
Quotes about fashion and beauty say that a woman must certainly be dressed in the highest class. However, ordinary people understand that it is easy to reason like that from their bell tower. But in fact, the race for fashion requires a lot of money. But there is always a way out. Selling branded items at a reasonable price is an integral part of the fashion industry. In the age of information technology, there are many services and sites that sell real branded items are relatively cheaper than in their branded boutiques. The fact that the designers themselves admit various alternative variants of wardrobe solutions can be guessed by the quote of Karl Lagerfeld: “You cannot fake chic, but you can be chic in fake furs.”