One of the largest domestic brands for the sale of elegant and stylish outerwear is considered the Alef enterprise. This brand is known throughout the country due to reasonable prices, an extensive assortment. Any girl secretly dreams of a fur coat made of natural fur, but it is sometimes difficult to find high-quality products made in the Russian Federation. Presented in the corners are female and male models of sheepskin coats, coats, down jackets, leather jackets and fur coats, and in addition, various accessories have a beautiful look and unique design. We will figure out, based on consumer reviews about Alef, whether these products belong to the declared category.
Business reputation
The Alef Fur Factory founded its own production base in 1978. This is a separate line of fur shopping centers of the Pyatigorsk Fur Factory, which has showrooms throughout the Russian Federation. Since 2009, it has been rapidly forming its own network of individual shopping centers. At present, there are already more than one hundred salons in the capital and the Moscow region, Voronezh, Ryazan, Tver and other settlements. In Moscow, there are more than thirty partners under this brand. They are always located near the metro or in a convenient road accessibility.
Thanks to the productive and efficient work of the company for over 20 years, the Alef trade brand has gained a good name and popularity in the Russian market. She is considered one of the modern manufacturers of fur and leather clothes.
The fur manufacture was awarded a diploma by the Buyer Protection Fund, was repeatedly awarded the title of “Best Enterprise”, and the Alef brand is considered the winner of the competition “100 Best Goods of the Russian Federation”. It grows and expands every year, offering new and regular consumers a huge list of modifications for the fall-winter season for the stronger sex and ladies. And reviews of furs from "Alef" are mostly positive, although there are incidents. The company will be able to interest any customer with elegant, high-quality and cost-effective outerwear. All products pass state. certification and have all the necessary documents.
Raw materials and those. process
Those. designers are constantly working on the formation of fresh ideas in tailoring, production technology and all kinds of color effects that create fresh trends in fashion formation. In the manufacture of raw materials used are exclusively of the highest quality, bought at auctions in Australia, USA, Denmark, Norway, Finland. Importers are internationally renowned companies that supply only top-notch sheepskin.
The factory undergoes a complete technological process: purchase, manufacture, processing, market research, creation of design and sales of products. As a rule, the most varied types of fur dressing are used: a haircut, a dyeing, and even a laser finish (using the only fur printer in the Russian Federation).
The salons presented: mink, muton, Arctic fox and silver fox of the most solid quality. To ensure its use, innovative, environmentally friendly chemical. substances. The products are elegant, lightweight, in different colors (over 100 colors and nuances) and with great heat-shielding qualities.
"Technari" firms, conducting experiments with color and regularly developing, create original new collections. In workshops equipped with the best equipment, more than 300 modifications are carried out. The plant uses the latest research and original technology in order to ensure the reliability of things. This is facilitated in many ways by working together with the recognized world leader in decoration and decoration, Lovenstein.
Today, the design laboratory is developing a collection of ennobled sheepskin of multi-colored coloring and a different level of haircuts using all kinds of materials.
The most detailed tech. the side of the issue is considered to be a production and trade secret for the current period. Qualified experts have mastered the laser decoration of furs, the use of which makes it possible to form rather complex and peculiar patterns on products. Thanks to these efforts, the factory is able to surprise the connoisseurs of the fur world of fashion with true masterpieces, which is significantly proved by numerous reviews of Aleph.
Range
In the brand's shopping centers, an extensive collection of men's and women's outerwear from leather, real mink, nutria and mouton fur, fur hats, as well as accessories: gloves, scarves, handbags, umbrellas. In addition, the company presented unique fur coats from elite Greek factories. The Alef online clothing boutique catalog offers various types of warm outerwear:
- Large assortment of accessories.
- Short and long sheepskin coats.
- Tank Tops.
- Hats.
- Luxurious fur coats.
- Autumn and winter jackets.
- Elegant coats and down jackets.
Production artists and designers focus their interest on the latest trends and trends in the world of fashion in the development of collections. The selection is updated every 2-3 weeks, in addition, the models are represented by full size size germs on the figures of any complexion. In reviews of Alef furs, satisfied customers say that even for the most magnificent beauty there is a suitable option.
The shops
Each "point" of "Aleph" is framed in a single concept and fully meets high standards. In addition, various promotions and bonuses operate on a regular basis in the partners, which, of course, is of interest to consumers. Well-trained saleswomen will certainly tell you what kind of fur coat, sheepskin coat or coat the consumer needs to choose in order to make him feel in him not only practical and convenient, but also appropriate. They will also answer numerous questions about how to properly care for the product in order to lengthen the period of wear.
In the online boutique, you can instantly find the necessary model, using characteristics such as tone, length, presence of a belt or hood. On the product page detailed information about its availability in nearby shopping centers for fitting is indicated.
Customers highly appreciate the service of individual Alef boutiques, reviews confirm the excellent attitude towards customers and the support of sales consultants, a huge list of products. In addition, the company’s readily available pricing strategy, stable promotions and bonuses, as well as the chance to receive an installment plan pleases you.
Prices
The Alef retail chain of outerwear and fur salons offers the best prices, and the general design format and tangible advertising support guarantee the brand recognition and loyalty of consumers. They operate directly from the Pyatigorsk production, without intermediaries, for this reason they sell products without a trade margin, and, therefore, cheaper than competitors.
A variety of promotions, sales and other events interesting to the consumer are regularly held. Reviews about Alef often mention auction fur, various styles: traditional and prestigious, exquisite and youthful, and in addition, an extensive selection of colors and a wide range of sizes that enable customers to refresh their own fur closet without significant costs. Here it is possible to make a purchase on credit without a down payment and%. There is also a free warranty service, which includes the right to customize the goods according to the form in the workshop.
Personal tailoring
An important factor and an undeniable plus is that despite an extensive choice, the company's specialists are always ready to make an original model for the buyer by personal standards. Experienced technologists, artists, stylists, and highly qualified production staff form stylish, practical outerwear (jackets, sheepskin coats, fur coats).
The studio is able to help you choose the right form that meets absolutely all the conditions and wishes of the customer. The workshop is located in Moscow at ul. Pervomayskaya, house 116, building A. Here, having made the purchase of Alef fur in any of the shopping centers, you can carry out warranty repairs completely free of charge.
Fur coats and vests
In the fur industry, they seek to take into account the preferences of thousands of women. First of all, each coat is appreciated due to the use of natural fur. Currently, the company operates with approximately eight of its varieties.
For its own boutiques, the brand makes a whole list of products that differ among themselves with various accessories, modifications, design and type of fur used. The entire model range is calculated taking into account different lifestyles and values, economic status and therefore an assortment of various materials is presented.
Mink is the most popular and premium fur. The catalog of fur coats from it is huge. In addition to trendy options, you can always choose the current classics - a long mink coat, in which any woman looks elegant and modern. Shelf life is up to 10 seasons, although customers in reviews of Alef fur coats do not always agree with this. Traditional models are distinguished by precise contours and a noble design. A choice of several models that differ from each other:
- long species to the knee;
- fur coat with trim, hood, collar;
- girdled with a leather belt;
- shortened jackets to the hip and above;
- overcoat style.
The range of shades contains the usual tones - chestnut, dark, grayish and brown and unusual innovations - “graphite”, “powder”, sable. Especially about Alef mink coats, the reviews are diverse, there are positive opinions and negative ones, so when buying, you should carefully examine the quality and take into account all the nuances.
Mouton - a sheepskin after a special finish. A special substance is applied to the entire surface of the pile, which protects the fur from wet snowfall and cold wind. The period of service of products from a muton is 8 years, this is a very long period for clothes made of fur. Mouton is combined with other materials, which makes it possible to vary the kit and reduce the cost. Color it in any tone thanks to the use of a sparing pile color. Modifications themselves vary in length, design and the presence of additional components:
- classic views below and above the knee;
- jackets reaching a length above the hip;
- models with a hood, collar, belt;
- with fox trim.
Silver fox is an ordinary and knitted black-brown fox. In length, classic models from it are sewn to and below the knees. The decoration is only a collar from the tail, and a belt is used as an accessory. The color issue of this fur is often raised in reviews of Aleph coats. He is always shocking. Lilac, azure, caramel, greenish may be offered. The sock period is 7-8 seasons.
Astragan thanks to a short-cut pile gives the outer clothing graceful contours. As a rule, long models look elegant with a belt. Extends the design of the highly raised collar, hood. Sleeveless models are available. The colors are light and black. Astragan is especially in demand by consumers due to the main superiority - low cost, which is combined with the quality and warmth of the fur. The sock period is 10 years. The lineup:
- “Bat” with connected sleeves;
- service jackets;
- jackets.
Arctic fox - mainly focusing on the jacket, when the length from the knees to half the thigh. Sleeves can be shortened slightly up to the elbow. Sock period up to 8 seasons. The fur shimmers with gold, silver, brown and pale light brown.
Nutria + rabbit. The combination of these furs indicates their similarity in cost, in tailoring and nuances. The neckline is shallow and rounded. Socks period up to 9 seasons. Styles:
- “Cleopatra” is a flared modification to the bottom.
- Jacket in the manner of auto-ice.
- Laconic french - a similar form looks great on a woman of any age. A fur coat will add sophistication to young owners, and magnificent middle-aged women will add elegance and femininity.
- Trendy models are belted with belts, with hoods and mink trim, and also without sleeves, which are worn on other warm clothes and involve the constant wearing of high gloves.
In recent years, fur vests, which are also offered in a large set, have become a real popular breakthrough. All products are presented in a variety of colors and sizes. For this reason, a girl with any figure will find something interesting for herself. A fur vest is simply the ultimate dream of every fashionista. The popularity of this type of clothing is determined by the return to the aesthetics of the hippie trend, gravitating to folk motives.
For this reason, this image, which implies a simple cut and a minimum of elements, is taken by many popular designers as a base. It looks very good vest placed on top of a turtleneck and belted with a wide belt. The fur vest will look perfect on any figure: it will hide the cons and advantageously emphasize both the grace of a tall woman and the fragile grace of small stature, this is its main advantage.
After reviewing numerous customer reviews of Alef furs, you can make purchases with complete confidence. It is very difficult to find any significant review of these models. On the contrary, the views of many women agree on one thing - practicality, a variety of styles and models.
Someone just needs a short length and the presence of elements such as pockets and a hood. Such attributes should not only be represented in the model, but also be comfortable to use: have the optimal volume, weight, and the presence of a hook. The likelihood of weight loss of the product and sleeves is also a significant advantage that the buyers of this brand's fur coats notice. Reviews about Alef in Moscow are particularly distinguished by the fact that the company's products can provide a fairly large selection of shades of fur. Fur coats are presented both in traditional colors and in daring, trendy colors.
Signs of a bad and low-quality fur coat
Discussions about fur coats can be very long and incomplete. A variety of fur colors and patterns force them to be discussed without limit. A peculiar interest for fashionistas is a new trend in fur fashion.
In the negative reviews about Alef's fur coats and furs, one often encounters complaints about the quality of products. Customers especially notice the fact that models made of fox and arctic fox are not reliable, fur in the area of pockets and sleeves quickly falls off, scuffs are formed, and certain models with a hood cause inconvenience to wear.
Defects can be:
- tough, brittle skins that have lost their flexibility;
- cracks, bald patches, areas with shorter hair;
- the charm in the areas of breaks, the leathery part of the fur is brittle, tears easily, with little effort “creeps”;
- cuts, holes, scratches, fistulas, skin-eaters;
- whitish specks on the skins of a sheepskin;
- the imprint of the pattern of blood vessels visible on the outside of the skin;
- tone change;
- dry, refined, slightly elastic skin;
- too thin skins when stretching;
- Weakening of the pile connection is often found in customer reviews of Alef coats.
Some buyers turn to experts in order to prove a manufacturing defect, that for some reason, sellers tend to not notice when processing complaints in shopping centers. Including a number of irreparable damage attributed to an inattentive sock and even rude, as can be read in some reviews about the company "Alef". The way out of this kind of situation is simple - a statement in court proceedings.
Sheepskin coats
In addition to fur coats, sheepskin coats and winter fur jackets are in great demand. Ladies sheepskin coats from Alef are made from the highest quality sheep skins with thick and delicate fur. Material for them is bought at auctions in the USA and Australia or from trusted suppliers from Italy and Spain. At the same time, interest is paid to the territory in which the lambs were raised and their breed.
One of the most expensive is the fur of animals bred in the Italian outback Tuscany. It attracts attention with increased gloss and smoothness, has a dense undercoat. This material is often used to decorate sheepskin coats; collars, sleeve cuffs, and inserts on pockets are produced from it.
Consumer reviews of Alef stores confirm that Spanish sheep’s fur is distinguished by its length and weightlessness, it is rich and pleasant to the touch. The weighty, impermeable skins of North American lambs are well protected from severe frosts and are used for tailoring products designed for a "serious" climate.
Female sheepskin coats are produced in a huge variety of models, reviews of Alef sheepskin coats indicate that it will not be difficult to choose a successful option for a weaker sex of any age and complexion.
The company's experts develop smooth and fitted sheepskin coats for girls, the latter complemented by catchy belts. The collections presented products of various lengths. The colors are traditional and discreet.
Masters work on the development of sheepskin coats, which take into account all aspects without exception: preferences of Russians regarding the style and tone of outerwear, the usual temperatures for the autumn-winter period, rain. The products are practical and convenient, they warm, including in extreme cold, if the temperature reaches -25 C.
Thanks to the use of high quality materials, the right fittings and modern technology, such a thing will last for more than one year, while maintaining a good appearance and ability to keep warm. The main trend of this season are jackets with a varnished surface. Outerwear made from this kind of tanned skin not only looks fashionable and stylish, but also has several obvious advantages. The protective coating of the sheepskin coat protects it from the effects of wind, snowfall, rain. In addition, almost no prints remain on the surface of the jackets.
Traditionally, in the manufacture of brand collections, the following methods for processing the outer part of sheepskin coats are used:
- fur velor - a tsigeyka with a pile treated with velor, velvety and soft to the touch;
- crack - deposition with the effect of aging, has a scaly pattern;
- napalan - resembles the finest velvet; spraying is stable to high moisture;
- pull-up - an even, sparkling plane of matter with the effect of a varnish skin, is often used on shortened modifications (people call these sheepskin coats "pouring").
Protective spraying protects the surface, prolongs the period of wear and simplifies maintenance. They have microscopic pores that guarantee air circulation. In the manufacture of products at the Alef factory, the use of a laser beam made it possible to substantially change the appearance of sheepskin coats.
When finishing the skins, the flaws were transformed into unique patterns. With regards to cut, products with a direct contour are currently in great demand. And fur trim can decorate the look. The fox, beaver, squirrel or mink fur are considered the best for this. Consumers in reviews of Alef sheepskin coats notice that they wear well. The fur does not "climb" and does not fade, glistens in the sunlight, but is very attractive and soft to the touch.
Leather goods, textiles, hats
Jackets and vests from combined natural skin and fur, as well as products from high-quality leatherette, are presented at shopping centers.
Various styles, unusual textures and unique tones will make it possible to always be at the top of fashion in a leather jacket. In addition to an elegant appearance, clothing made of genuine leather protects from rain and cool wind. Such clothes are practical, since high-quality leather does not get wet and weakly attracts dirt.
From customer reviews of Alef stores, it is clear that leather jackets for women and men are presented in salons in traditional and extravagant designs. A huge selection of colors and sizes, the highest quality of natural materials. Products from the manufacturer "Alef" are in great demand due to the variety of styles for every taste.
Jackets, luxurious and unique, will be a great addition to every ladies look. In addition, artists use fox, squirrel, mink and beaver fur trim to decorate the sheepskin coat. In reviews of Alef leather jackets, a variety of popular styles is noted, however, it is not recommended to buy very bright looks, as it was recorded by some customers that they fade.
A modern list of outerwear is able to cater to the requirements of the most stringent fashionistas. Ladies' coats are produced in a huge variety, you can change the model, length, select a variety of decoration elements. However, material is considered an important feature of clothing. For sewing ladies' traditional coats are used:
- woolen fabrics (gabardine, tweed, cashmere);
- draped fine-woolen and velor materials;
- cotton fabrics (velveteen and moleskin).
Materials guarantee a long and comfortable wearing. They are easy to care for in everyday conditions, reviews of Alef jackets and coats often say that they keep their shape for a long time and sit well on the figure.
In addition, down jackets were presented:
- fitted;
- trapeze
- direct;
- short, to the knees, below the knees;
- a variety of colors and decorations: from traditional restrained styles to down jackets with a unique finish.
Innovative ladies' products made of polyester withstand washing, which is confirmed in reviews of down jackets from Alef. After drying, they do not lose their shape and retain excellent heat-shielding properties.
All the images made by elegant leather and fur products are complemented by original bags and scarves. Here you can always choose an elegant classic outfit or expand the look with popular devices.
Choosing a fur hat, you can show imagination and try to conduct an experiment by choosing a product that combines leather and fur, suede and fabric. Natural fur used when sewing hats is considered to be pure material. He “breathes” and reviews about Aleph and fur hats are exceptionally positive, they are warm and comfortable. Caps (male and female models):
- Silver fox is an impeccable option for those who are not used to saving on the purchase of irresistible items. Looks great with a coat, a mink coat. The fur is shiny, smooth, light, lush.
- Arctic fox - gives the lady elegance, makes the appearance delicate and romantic. The fur is resilient and shiny. The products are simple and perfect for cold winters.
- Mouton is considered a breathable material, which guarantees the free movement of air under the cap. Almost all Alef customer reviews note that the fur has a long service life and has properties such as flexibility and lightness.
- The mink is gentle and pleasant to the touch, it warms well in the winter. There are species that look only with fur coats and expensive coats. There is a sheared or plucked mink, the first option is slightly “prickly” to the touch, and the surface of a plucked hat has a warm and delicate surface.
- The rabbit has wear resistance of 7-8 seasons. For tailoring, the back of the skin is used. Many elegant fashionistas are pleased that the headpiece can be made in a traditional style, or it can be sewn in an unusual format.
In reviews of "Alef" installments are often mentioned, but many try to buy products at full cost. It is also noted that the list is characterized by a rich color scheme, creative stylistic solutions, various combinations of various types of fur, leather and fabric. The hats are pleasant to the touch, have a long chic pile, keep warm and relevant for more than one season.