Companies use different methods to advertise their products. The most effective are television commercials or audio recordings scrolled on popular radio stations. During various events or during the arrangement of the office and the store, an outdoor advertising stand is often used to conveniently and favorably arrange different products of the company.
Design purpose
A stand for promotional products is considered an indispensable element of each company, since with its help you can notify buyers or partners about all the advantages and features of a product being sold or created.
The design usually has standard sizes, so the right information is located at the eye level of any person. The main purpose of such a rack is a convenient location for advertising products.
Product Advantages
Floor advertising stand is used by many companies, as its use is accompanied by numerous advantages:
- Versatility, due to which it is possible to lay plates on the product in different formats, and they can be placed horizontally or vertically.
- Stability, due to which you can be sure that even with mechanical influences the advertising stand will not fall, it is usually fixed either to the wall or to the floor of the room.
- Long service life if a stand made of aluminum is selected.
- Efficiency due to the fact that advertising information is located directly opposite the eyes of people, so it is easily remembered and striking.
- Mobility, which allows you to change the location of the product as soon as possible, you can also store the rack assembled.
- Metal racks are equipped with click profiles, due to which all inserts are quickly replaced.
- The products have a plastic protector to prevent damage or wear to the inserts.
- Attractive appearance allows you to present any company in a favorable light.
Outdoor advertising stand can have different sizes and parameters, so during its selection should focus on the products offered.
Types of racks by design
The product is used at points of sale of goods or at various presentations and exhibitions. By design, the models stand out:
- bilateral, in which it is possible to place advertising materials from two sides;
- equipped with a central axis, these models are usually rotating, which allows access to materials from either side of the rack;
- unilateral, equipped with compartments for products on only one side, such an advertising stand is installed along the wall of any room;
- shelving, in which there are several shelves or pockets, therefore it is possible to arrange advertising materials of different sizes and shapes, access to which is available from any direction;
- the tray is installed on a special podium and is usually intended for samples of goods.
The choice of a particular type depends on how many products need to be placed on shelves.
What materials are created from?
Floor advertising stand can be made of different materials. The most popular are such structures:
- Metal racks. To create them, steel or aluminum is used. They are characterized by stability and rigidity, as well as resistance to various impacts or other influences. They consist of metal supports and frames, as well as axles and a base.
- Sheet plastic products. Usually, acrylic is used in the manufacturing process. This allows you to get designs made in a variety of colors. They can be transparent or colored in any shade. Racks made of white plastic are considered to be in demand, since they are easily pasted with a different film or other printed materials containing advertising of the company.
Some companies that do not have significant budgets prefer to independently create these structures. Making advertising stands is not as complicated as it may seem. You can use wood for this. But such products should only be used indoors, since high humidity or a change in temperature will lead to destruction or a change in the quality of the rack.
Areas of use
Advertising stands can be used for different purposes:
- direct placement of advertising products, usually these structures are effectively installed in sales offices or demonstrated at various exhibitions, conferences or fairs;
- use in the form of a pointer in the store so that customers can easily find the right product, and on the counter in this case are printed products with an overview of the product;
- distribution of free printed matter, usually produced by the company itself;
- Arrangement of greeting cards for sale in a store.
But the main purpose of this product is the effective presentation of advertising information about different products or an individual company. It is used by marketers everywhere, and racks can have a different design.
Conclusion
Thus, racks are considered to be in demand structures installed by different companies at exhibitions or other events.
It is advisable to choose a design that is ideal for a particular company operating in a particular area. In order for items to last for a long time, it is worth choosing aluminum models, as well as providing the design with optimal storage conditions.