French women exist! Admittedly: this is not a myth. They are a wonderful reality that no book can teach. Lively, elegant, confident, relishing every moment lived, socially active - they absorb the ability to be a woman with mother's milk. And by the way, French women always give preference to products created at home.
To understand how we can achieve this effect - to look relaxed and at the same time fashionable, let's talk about French clothing brands. Some of them have long been legendary brands, others are known only in Europe and only recently began their journey in Russia. Here is an encyclopedia that will tell you about the best brands created in this amazing country.
5 brands worth paying attention to
Do you want to know what brands of clothes are used by economical fashionistas of France? Then this list of five brands is for you.
1. Camaïeu
Already the first collections of this company forever conquered women's hearts. It is not surprising that after 7 years from the date of foundation, the 100th brand boutique was opened. By the way, this happened in 1991.
Today, Camaïeu is a successful French brand whose clothes are actively supplied not only to the domestic market, but also to EU countries. Brand designers create fashionable, practical and vibrant looks for customers from 20 to 40 years old. Products are made from natural fabrics in cheerful colors. In addition, a wide range of hosiery, accessories and jewelry is presented in the catalogs.
2. Jules
"Jules" is a male territory, and women are strictly not admitted here. The history of the brand began in 2000, and over the 18 years of its existence, the company boasts excellent success. The catalog presents a huge selection of jeans, shirts, trousers and t-shirts. More than 400 boutiques operate in native France, but company stores are open in other countries. The list of addresses can be found on the official website of the brand.
3. Kookai
The story began in 1988, when Australian designer Robert Kromb, tired of looking for work, went to France. A trip radically changed his life: it was here that he met the future founder of the Kokai brand. The photo shows the collection of the brand "Spring-Summer 2018", and as you can see, the Franco-Australian tandem was very successful.
4. Kiabi
Kiabi is a French chain of fashionable and affordable clothing for the whole family. It is worth noting that the brand is one of the leaders in the domestic market. The products, which are created in the north of France under the leadership of a group of designers, are presented in 10 countries around the world, where nearly 5000 stores are open. The main motto of the brand: "Make fashion accessible to all." And as we can see, the Kiabi team does an excellent job of this.
5. Etam
Legend of France specializing in the production of lingerie. The company appeared on the domestic market back in 1916. The first wave of popularity overtook in the 60s when the brand began to use cotton. But their invention, seamless bras, helped them to be leaders in their Etam segment. Today, products are presented in 35 countries in more than 5,000 branded stores.
Young and successful
Over the past few years, the “all French” fashion has reached its climax and is still gaining momentum - largely thanks to the innovative ideas of Simon Porto Jacques and the Rouje brand. In fact, French fashion has long gone beyond the scope, because over the past year a lot of interesting and worthy brands have appeared. One of them is G. Kero.
Locals fell in love with him for watercolor drawings. The company's history is trivial: in 2011, a brother, while in Brazil, asks his sister to draw a print for a T-shirt. Both liked the result so much that they decided to create a fashionable project: this is how clothes appeared with parrots, zebras, palm trees and couples in love in poses from the Kama Sutra. According to customer reviews, G. Kero is associated with the phrase "sea, sex and sun". As for prices, the cheapest shirt without a discount will cost 11,000 rubles.
Maison cleo
The project of mother and daughter, which was praised by many famous personalities. Leandra Medin and Emily Ratakovsky emphasized that the brand did not succumb to the fashion for mass and carefully preserves the tradition of French craftsmanship. The basic principle of Maison Cleo is no rough synthetics. Therefore, blouses and dresses (from 7500 rubles) are sewn from natural fabrics.
It is worth noting that the products are available in a single copy. Products appear on the official website every Wednesday at exactly 11:30 (Moscow time) and are sold out in a few hours. Therefore, if you want to get clothes from Maison Cleo, we recommend installing a reminder on your phone.
Flolove paris
The French brand of women's clothing with a touching name appeared in 2012. Florence Rouchon creates romantic dresses and blouses (from 10 000 rubles) that would fit perfectly into the wardrobe of Francoise Ardi. Floral motifs are the main inspiration of the brand’s founder, and she invents all the lace patterns herself.
See which delicate blouse from the latest collection can be purchased on the official website of the brand.
In the online store you can also find pants, shorts, bomber jackets. Recently, Florence presented a line with Tartine et Chocolat, a popular French brand of clothing for children.
National Pride: 2 Top Brands for Men
There is hardly any daredevil ready to challenge the title of Paris as the capital of world fashion. Nevertheless, they know where Dior and Saint Laurent were born, Comme des Garcons is “crowned” and is located the headquarters of the conglomerate, beloved by fashionistas, which produces exclusively luxury goods - LVMH.
But we are interested in another segment - high-quality casual clothing for men. Fortunately, such brands are more than enough in France. Let's talk about the two most popular.
1. APC
Without going into the history of appearance and ideological features, one can say so about the company's products: these are high-quality, neat and, in a good sense, “boring” things. Jean Twit managed to win the hearts of those who love sweatshirts and backpacks, but New Era prefers shoes instead of sneakers and caps. Referring to the reviews, it is worth noting that among buyers, denim is especially valued - both plain worn jeans and selvage models.
2. Bleu de Paname workshop
The project, launched 10 years ago by two men, still retains the charm of manual production, and this despite the fact that products are sold in Beams and End Clothing. Anyone who has looked at at least one thing from this brand will have a desire, if not to buy, then at least touch. Designers take the workwear classics of various shades of blue as a basis and work out in a modern way. The emphasis on neat appearance and quality is another sign that you are dealing with a French brand. The prices, by the way, are pleasantly pleasing: sweatshirts, trousers and shirts will cost somewhere in 7000 rubles.
French brands of children's clothing
Many metropolitan fashion designers learned about the Jacadi Paris brand in the spring of this year, when a fashion house with more than 30 years of history opened a corner in the Moscow Central Department Store. “Jacqui Paris” pays priority attention to the quality of the fabric used, decoration and tailoring, and also offers products in several categories. Here you will find absolutely everything that little buyers need: shoes, gifts for newborns, accessories, clothes, bedding. Judging by the reviews of the mothers of the boys, the last collection was especially pleased, the inspiration for the creation of which was the sea with its magnificent shades of blue and blue. For girls there is a Liberty line, where dresses with delicate floral prints are presented.
No less popular among domestic buyers was Sergent Major - a French brand of clothing and accessories for children. It is worth noting that basically the brand specializes in creating collections for the smallest, therefore, designers pay special attention not only to the appearance, but also to the functionality of textile products. Sergeant Major offers casual clothing for boys and girls whose parents want their children to look stylish from the first years of their lives. Moreover, the prices are more than pleasant!
Promod and Naf Naf
Almost all well-known French clothing brands for women and men create collections where the whole image is “assembled”. Shoes, accessories, attire - just find the brand that suits your style and trust the taste of designers. For example, a company such as Promod.
The company’s ideology has a simple rule: fashionistas have no age. And judging by the reviews of customers, things of this brand are perfect for any woman. They will add respectability to the very young, and those who are over 30 will be offered many worthy options without trying to look younger.
For the freshest ideas that will appeal to even teenagers, we suggest contacting the Naf Naf brand. The brand is positioned as inexpensive, bold and youth. Despite such a cute collection “Spring-Summer 2018”, which is presented in the photo, the reputation of a fashion provocateur has firmly entrenched for “Naf Naf”. And what did you expect from the French from Tunisia and their love of ethno-style?
The same "sports cock"
Le Coq Sportif is a French brand of sportswear and shoes whose history began in 1882. The brand philosophy is to always have superior quality always in the first place. But also Le Coc Sportif is famous for its original style. Even after many years, the company remained faithful to its stocks: in the collections there are still bright models in a cage and stripes - prints that the brand founder Emil Camuset loved so much.
The main lines of the brand:
- Pure is a classic sportswear.
- Harmonie is a casual style for everyday wear.
- Training - for training.
- Tennis - for tennis.
- Sport Chic - clothing with an emphasis on style.
- Retro Chic - retro collection.
- Rugby - for rugby.
In the end
Now you know where every Wednesday at 19:30 to buy a dress in a single copy, what the French brand of clothing with a rooster is called Le Coq Sportif and what a feminine collection was presented by the French-Australian tandem in 2018. It remains to wait for the euro to fall in price, it is convenient to get on the couch and start online shopping.
Pleasant prices and quality shopping!