At the end of the season in almost every store there is a tempting appeal "Liquidation of goods! Discounts up to 90%!". Customers, headlong and grabbing wallets, run to sales in the hope of profitable to buy things. But more often than not, outlets are disappointed. Why? Let's figure it out.
Sell out or destroy
In a broad sense, the elimination of goods implies the complete destruction of products that do not meet standards or are prohibited from sale. In the consumer environment, this expression is more often used in sales of seasonal clothes, illiquid equipment and other things that are not in demand. The seller himself decides which product to offer him at a lower price and what maximum discount to give him.
Deception or profit
Very often, sellers turn out to be dishonest, trying to lure the buyer into their store with imaginary advantageous offers. Sometimes eliminating a product is a common way to attract as many people as possible. At the same time, “flashy” discounts of 50, or even 90% are just the minimum difference from a very high initial price. The buyer is misled by crossed-out prices, red numbers, and he, under the influence of hypnosis, "buys" the goods. Although in a nearby store the price of a similar thing may even be slightly lower without a discount.
But there are honest sellers who actually lower costs and sell balances at attractive prices. For them, the elimination of goods is not just a way to market illiquid assets, it is a method of attracting even more new customers, retaining old customers and maintaining the store’s high reputation.
Is it profitable for the seller
The elimination of goods, clothing, household appliances has advantages not only for buyers, but also for the organizer.
- As a rule, those things that were not for sale this season are put up for sale. It makes no sense to keep them until the next, as the fashion and preferences of customers change very quickly. Having sold illiquid goods, the seller will accelerate his own turnover and receive funds for which to buy new collections.
- There is no need to store inventory and pay for rent of storage facilities.
- A positive image is created of a company that does not deceive its customers, but honestly conducts business in a market economy.
Thus, not always declared low prices are a sale. Before yielding to tempting flyers and flashy offers, you need to compare prices in different stores. Then shopping will be a pleasure!