It is no secret to anyone that it is at the moment that sport is gaining immense popularity. If five years ago there was no such frenzied passion for fitness, snowboarding, yoga, football or strength training, now every second person seeks to spend free time in the gym or on mats. And as everyone knows, demand creates supply. Therefore, it is not surprising that sports brands have dramatically increased production volumes.
In addition to companies offering clothing and footwear, organizations producing demanded inventory and equipment received rapid growth and development. Absolutely all world famous sports brands can boast of increased unprecedented popularity. These include manufacturers of sports attributes (from socks to sports simulators), as well as television channels, clubs and teams, as well as famous athletes. Yes, it is famous tennis players, soccer players, basketball players and golfers who bring unprecedented income to companies by advertising their products.
The most expensive “human” sports brand is the
Tiger Woods golf player
. Thanks to its success in the fields, this club tamer “costs” 38 million green bills. In this case, only earnings from signed contracts with sponsors are taken into account. The second place is taken by mountain tennis player
Roger Federer. With his kicks on the yellow ball, he earns only about 10% of his total income. The remaining amount is credited to his account from a huge number of companies that enjoy the success of a talented tennis player.
Closes the top three people who are highly paid sports brands, Phil Mickelson. A popular golf player receives gigantic sums of contracts with various companies, which allows analysts to estimate it at 26 million American bills.
Sports brands such as Nike, Adidas, Puma and many others earn billions through collaboration with renowned athletes. However, not only the famous person flashing in advertising attracts a huge number of fans to the product. First of all, a person pays attention to such characteristics as quality and comfort. It is these parameters that are fundamental when choosing a product that sports brands of clothing and footwear offer.
The whole world is familiar with such an information magazine as Forbes. This publication is famous for its passion for counting other people's money and compiling various kinds of ratings. So at the end of 2012, this magazine published a list that included the most expensive sports brands. The leader in this "hit parade" is the world famous company Nike. The cost of the organization is estimated at almost 16 billion dollars. It is famous for the release of high-quality clothes and shoes, not only for professional athletes, but also for sports fans and fans.
Second place on this list is the television company ESPN. In addition to the fact that this sports media empire is very popular not only in the USA, but also in other countries of the world, it has also created a huge number of sports applications for mobile phones. It is this corporation that brings every fourth dollar to the piggy bank of America's cable channels. The cost of ESPN is 11.5 billion North American dollars.
An honorable third place in the ranking of "The most expensive sports brands" is Adidas. This company needs no introduction. Things of this particular company are faked most often. However, this does not prevent Adidas from becoming popular all over the world and opening sports stores even in the most remote corners of the planet. Brand value is almost 7 billion dollars (without two hundred thousand).