When the phrases “branded thing” or “branded perfumery” are pronounced, for some reason most people immediately remember several pictures from the collections of Armani, Dolce and Gabbana or other fashion houses that create truly successful and sought-after images today. But not many people immediately remember the image of the model from the fashion house Maison Martin Margiela, although it is his collections that are called the “fashion of the future”, which today, unfortunately, is not given to everyone.
It’s not necessary to shine in public to admire
The name Maison Martin Margiela has long gained worldwide popularity, although (pure truth) this person has never been seen in public before!
He became the only and unusually striking example that proves that in order to be interesting to his consumer, it is absolutely not necessary to dazzle on the pages of fashion magazines or manically attend every social event. Nobody knows him in person, but the number of fans of the brand does not decrease. Probably, this fact and the absolute anonymity of the creator cause even more interest from a curious public. And some paparazzi are trying to build their careers on this interesting fact, casting doubt on the very existence of Martin.
But still the majority is inclined to the idea that any Maison Martin Margiela collection of reviews, full of admiration and encouragement, causes precisely because the designer managed to stay in the shadow of his creations. Thus, he emphasizes that sometimes, when talking about fashion, we forget about the most important thing - about clothes, more and more enjoying gossip about those who create it.
The ability to see with your own eyes, not the eyes of the designer
Any detail of the wardrobe, shoes, accessories and even perfume, which are produced under the Maison Martin Margiela brand, differ from similar products of the fashion market in the first place in that the absence of the designer-creator in public makes it possible to perceive every single thing through the prism of his vision of fashion and style . There is no imposition of the concepts of “fashionable and beautiful,” only the concepts of “my style or not mine” remain.
The design team that works to create each new collection has long made yet another unique decision that allows only clothes to be seen during the show: their models always go out onto the catwalk with their faces closed.
Even the tags that can be seen on clothing in stores are almost white, with only a few numbers showing the code for each individual model. And at the brand’s shows, no one puts in the front ranks of celebrity or eminent journalists. Closest to the podium are those who have come before! How could you come up with a more perfect option for the delivery of goods than such as that of Maison Martin Margiela?
About the style that the Fashion House adheres to
Among the variety of modern designer things, only masterpieces from the collections of this brand deserve the definition of “bourgeois-bohemian”. Any detail of the wardrobe from Maison Martin Margiela, including shoes, differs from other models on the fashion market with special bright, but at the same time muffled colors, softest lines, slightly sloppy or even raw edges. Dressing in such things, you can feel like a real representative of the modern intellectual elite, which knows how to look a little beggarly, but at the same time very rich.
The collapse of tradition and established concepts in the changing world of fashion
Before his first "solo appearance", Martin had time to work as the main assistant to the eminent Jean-Paul Gaultier, and to cause real delight in the eyes of Jenny Meirens (the owner of a Brussels boutique, which is known to all the mods of our planet). It was with her light hand that the fashion house of the same name was founded, the first collection of which caused a sea of emotions, admiration and feedback from consumers, because they liked clothes sewn from cards, furs, socks and even posters. Martin proved that the world of fashion has not yet been explored, and forever broke the myth that creating something new today is unrealistic.
Perfume by Margel
The first fragrance that burst into our world under the name Maison Martin Margiela Untitled, began to collect reviews around itself almost from the day of the presentation. In it, just as in all of Martin’s creations, there are absolutely organic innovations at the avant-garde level and their own special traditions embodied only by this brand.
Of course, the focus is on the fragrance itself. That is why the bottle looks more than simple. No unusual shapes and elegant caps, again a white label on which all the important information is indicated in the simplest font. At the same time, perfume from Maison Martin Margiela caused a sea of positive emotions from the public. It opens before us a long-forgotten and therefore new image of femininity - fresh and as gentle as the earliest spring, which is just beginning to decorate itself with the first green.
Aromatic note composition
The perfumes of Maison Martin Margiela are revealed to us by the rarely used and therefore unique aroma of galbanum. He is very gently and neatly wrapped in a shade of boxwood notes. Further, as if in a fairy tale about a green forest, lavender, perfect in its simplicity, and a self-contained mastic tree begin to bloom in front of us. The aroma melody closes before us with subtle notes of bagardia. Perfume is really unique and absolutely in the style of Martin - beautiful in its inner simplicity.
The reviews that the brand gathered around itself after the appearance of this fragrance on the market are just admired. Probably, every fan of this fashion house has long been waiting for the moment when the familiar image of femininity, expressed only through sweetish and floral aromas, will be forever destroyed.
More flavors that strike
No less than the emotions of the public were caused by the birth of the collection of fragrances Maison Martin Margiela Replica.
Three aromas create the perfect composition. They are completely different, but at the same time very interconnected. Each of them is able to give us a unique opportunity to experience the brightest and most memorable moments of life again, it was not for nothing that they were given the name Replica.
First fragrance
The first fragrance is Flower Market EDT - floral. Very thin, truly unique and inimitable. Soft and not like other perfumes. He seemed to have absorbed all the tenderness and trembling of the petals of the freshest flowers, which so wholeheartedly give us their beauty, aroma and life.
Second flavor
Beach Walk EDT are the next perfumes of this collection. They can already be characterized as flower-fruit. They are quite sweet and remind, both in the opinion of the manufacturer and in the opinion of enthusiastic buyers, that same unforgettable and charming aroma from the very childhood of skin warmed by the sea sun that was covered with a thin layer of your favorite protective cream. It is interwoven with shades of the smells of the sea, and the indescribable sweetness of coconut, and a bouquet of the most exotic flowers, the smell of which we will always associate with the holidays.
Third fragrance
Another no less vivid representative of this beautiful trinity is the fragrance Funfair Evening EDT. It is also referred to as floral-fruity and rather sweet, but at the same time it has nothing to do with the previously described aroma. It is juicy, a little spicy, not at all cloying, it gives a feeling of a holiday, real, one that happens only in childhood.
Most buyers love this particular fragrance the most. Probably, it is he who is able to again give those vivid sensations that overwhelmed us on the eve of the most important and long-awaited festivities.
All the perfumes that were created by the MMM fashion house are surprisingly persistent. So in reviews you can often find recommendations very carefully and just a little bit to apply them to your skin, so as not to scare others with too pronounced aroma.
Let's talk about accessories
The MMM brand began to produce its first jewelry in 2008. Without changing the traditions created by her own hand, Margela began to open the concept of jewelry before the eyes of the public. The fashion house prefers only natural materials, gold and silver became the “favorites”, and diamonds, sapphires and other precious minerals received special approval from the creator.
Each ring, brooch, earrings or bracelet of Maison Martin Margiela is a completely new vision of the classics. Moreover, such accessories can be opened in a different way before us by changing the shape, color, size, position of the constituent elements.
A brand that was left without its ideologist
In 2009, Martin left the team of designers who create new collections for this brand. At the same time, the brand did not freeze, but continued its development. I want to emphasize that many ardent fans did not even immediately notice that there was already no trace of the pen of Martin. Perhaps this once again confirms the ideology that the brand follows. According to her, everyone has an influence on the creation of each individual thing: the team of assistant designers, cutters, and even managers and other representatives of the creative workshop of the brand. And the students were able to consider, understand, perceive the views of their teacher, although today you can very well see that the collections and the direction of thought of the brand have undergone significant changes. It is difficult to say whether this is good or bad, because even today new collections are simply snapping from the windows of famous stores. The creations of MMM are still beautiful at their forefront.