Switzerland gave the world not only the most delicious chocolate, the finest watches and the most reliable cans. Among other things, this country is home to the women's clothing brand Katerina Lehman.
Brand History
Since the second half of the 20th century, the concept of “working woman” has ceased to be something out of the ordinary. And by the 70s, a whole social class had formed - Business Woman. Its representatives quickly felt the lack of suitable clothing for work that would be comfortable. In response to this need, the Caterina Leman brand appeared, which is engaged in the creation of outfits of this kind.
Business women's clothing of this brand quickly gained popularity around the world. By the second half of the 80s, 2 collections were produced per year.
Initially, the Katerina Lehman collection specialized only in women's business suits and accessories, but with the growing popularity of the brand, the range of clothing expanded. Now, in addition to the two main collections, additional “mini-collections" are issued per season - this makes it possible to create individual collections for each country.
At the moment, the brand belongs to a Swiss company.
In Russia, the trademark "Katerina Leman" is represented by the community of companies "Caterina". In most major cities of the country there are company stores where you can buy clothes of this brand .
Brand concept
The images created by Coco Chanel, Marlene Dietrich and Jacqueline Kennedy formed the basis of Katerina Lehman's corporate identity and helped shape the brand's concept: elegance, sophistication and aristocracy.
Katerina Leman clothes are created for business and independent women who always want to look stylish. A strikingly rich selection of models allows each client to create a unique ensemble that can emphasize its uniqueness.
Among the assortment of the brand, one can choose both suits of strict cut and less formal outfits: airy blouses, cardigans, classic skirts of narrow cut and office dresses. There is also a wonderful line of women's outerwear, which presents models of coats and raincoats of various styles.
The brand color of the brand is gray with all its shades. Also, designers of Caterina Leman often experiment with chocolate, beige and cream tones, sometimes with muffled red, rarely with black.
The company's management carefully monitors the quality of products at all stages of production: from creating the design of the future suit to getting it on the hanger of a company store.
New collection of clothes “Katerina Lehman”
In the new Fall-Winter collection this year, designers offer a business woman to diversify her wardrobe of outerwear. In addition to the classic models of the corporate coat of a direct silhouette with a fur collar in two colors, there is also a huge selection of quilted coats of various styles, mainly black. There are also combined models of faux fur and quilted fabric in several colors.
This season, the most popular style of jackets without a collar, although there are exceptions. Most models are predominantly gray, black or in black and white. Fabrics - knitwear and tweed. An exception to the general trend is a quilted black collarless jacket with gold buttons.
For fans of costumes and all kinds of sets in the autumn-winter season, a huge selection of trouser and skirt suits, as well as sets of blouses, cardigans and cardigans with skirts is presented. All models are in the standard color scheme of the brand and are suitable not only for business meetings, but will also be appropriate at various celebrations.
Jumpers, cardigans, blouses, trousers and skirts in this collection are relatively few, but a huge number of business dresses of various styles and colors.
Compared to the spring-summer Caterina Leman collection, this one is much larger and more diverse. Also, designers tried to reflect modern fashion trends in it, such as the free cut of dresses and blouses, the active use of belts, as well as the growing trend of using quilted fabrics not only for sewing outerwear, but also for suits and dresses.
Katerina Lehman: dresses
The Caterina Leman brand did not immediately come up with the idea of creating business dresses. In the last two collections, dresses make up the lion's share.
In the spring-summer season, most of the dress models were made of light natural fabrics, which compares favorably with the Katerina Leman trademark from cheap brands using “budget” synthetics. Most of the outfits are made of coupon fabrics or fabrics with a moderately bright pattern.
This season, brand designers pleased with a huge selection of dresses, and were able to create models for any, even the most demanding, taste.
There are many plain and coupon knitted dresses, patterns from colorful tweed, chiffon with print, linen, wool, computer-coated leatherette, and much more.
Unlike most of the costumes of this season, only half of the dresses are decorated with belts, in most styles the waist is not accented, which makes the models suitable for women with a non-standard figure.
All dresses have a standard length of business clothes - knee-deep.
In the collection of dresses there are also 2 sundresses of completely different styles. One of a dark gray suit fabric with a barely noticeable thin strip with a decoration of golden buttons on its side. The second is less business style, in an unobtrusive cream-black transverse strip with a hem that is elongated at the back, which gives the model a touch of romance and visually increases the length of the legs.
I would like to pay special attention to the modern version of the dress of the heroine Alice Freindlich from the Office Romance. Designers of “Katerina Lehman” made the skirt and sleeves of the dress less magnificent, picked up a different type of belt, but retained the general spirit of the model.
Caterina Leman brand in Moscow
For more than 13 years of work in Russia, the Katerina Lehman brand has perfectly established itself. Moscow has become the “cradle” for this brand in Russia. It was here that the first company stores opened. Today in Moscow, the salons of this brand are located in almost every shopping center.
Caterina Leman stores are constantly hosting promotions, product presentations, new collections and various sales.
Salon workers also provide consulting services for product care, returns, or exchanges. For regular customers, a discount club discount program has been developed. In addition, members of the Katerina Leman club have the opportunity to buy discounted goods and other well-known brands.
Future plans
In the future, the Katerina Leman brand plans to open branded boutiques in as many large and medium-sized cities of Russia as possible. There are also plans to organize the sale of products on the Internet so that women from all over the country can buy quality clothing.
Even in such a volatile matter as fashion, there are eternal values. The history of the Katerina Leman trademark is the clearest example of this. For more than 30 years, brand designers have been creating models that are striking in their elegance and aristocracy that do not lose their relevance to this day.