The 2017 Chanel fashion house named Gabrielle the year - the name the world recognized under the name Coco. For his spring-summer show, Karl Lagerfeld launches a CHANEL`s GABRIELLE handbag. But a truly significant event for the entire fashion world took place in September this year, when a fragrance was created in honor of the great woman, in which an important message is hidden.
Ode to the Founder
It is impossible to start a review of a new fragrance from Chanel Gabrielle without saying a few words about the one to whom it is dedicated.
Gabriel is not just a name, it is the personification of the winner in life. That was the name of the woman whose protests turned into art. All 4 films that will be released before the end of the year will be dedicated to them. The world saw the first "history of rebellious nature" in early September. The fragrance announcement told us who the great Coco was and how her masterpieces were born. The remaining 3 parts are devoted to love, freedom and charm - not only the main subjects of life, but also what is important for each member of the weaker sex.
Gabrielle Chanel - who is she?
It was Coco who laid the foundation for the struggle of women for the right to choose their own style, path in life and the opportunity to be themselves. From her own experience, she was able to inspire the fair sex that luxury is not striking: she wore jackets, black dresses, elegant and comfortable tweed suits. Gabrielle was one of the first to dare to cut her hair, and thousands followed. Later they began to sunbathe and choke on the legendary perfume Chanel No. 5 - perfumes that smell like a real woman. Coco taught them to combine artificial pearls with diamonds, ride horses, have fun, ski, breathe deeply and look at the world with a smile.
Surprisingly, how subtly Karl Legerfeld feels his time. After all, he released the legendary perfume for women Chanel Gabrielle (EDP) a year when a wave of protests of the weaker sex, originating in large cities of America, swept across the world.
Years of waiting
Fans of the French Fashion House have been waiting for this premiere for 15 years! That is how much time has passed since the launch of the Chance line. But since the winter of 2017, the expectation has become unbearable: Chanel launched only teasers one after another.
And finally, on July 4, a high-profile event took place in Paris - the secular premiere of Chanel Gabrielle perfumes. Reviews of celebrities about the event told that all the guests were met by representatives of the Fashion House: the fragrance face Kristen Stewart and the main perfumer Olivier Polge. Farrell Williams, who is the first man to star in an ad campaign for the French brand handbags, also attended a noisy summer party.
Presentation in Greece
It was decided to introduce the news to the press in Athens. Why? Firstly, the cruise collection of the Chanel Resort-2018 Fashion House was completely dedicated to antiquity. Karl Lagerfeld turned the models into goddesses, decorating their heads with laurel wreaths, and the Grand Palais - into an amphitheater resting against the sky with columns. Secondly, as most fans and journalists believe, because of legends. Gabrielle (Coco) Chanel was one of those women who tirelessly composed myths around her person. I must admit that she did it so masterly that so far no one will figure out where the truth is and where is the fiction. Thirdly, as it became clear at a press conference, Greece was chosen because of the sun. In July, it resembles molten gold pouring from the sky. As well as a bottle of fragrance Gabrielle Chanel. A new perfume for women, like sunlight, is hidden behind the glass and asks outside.
From bottle to source of inspiration
As Coco Chanel said, genuine luxury is not striking, and this phrase is fully personified by a square bottle of the thinnest glass, and 4 transparent edges practically disappear in its radiant light penetrated by light. The label with the cover completely reproduces the geometry of the package and have the same unusual shade called lame (or golden silver brocade).
Inside the case is the secret in the form of an additional tab-cover. Its special relief protects the bottle, and it seems that it is placed in its own imprint. It is the bold simplicity of design, according to the creators, that can fully reveal the sunny aura of aroma.
Who is the author of the masterpiece
The design of the bottle described above is the work of the elegant lady Sylvie Legastelua. During a press presentation in Greece, talking about the creation of the fragrance Gabrielle Chanel, she admitted that she began work on the bottle back in 2009. The goals were simple: clean and elegant. Sylvie Legastelua wanted the bottle to be made of the thinnest glass, and the fragrance became part of its atmosphere. But in reality the task turned out to be difficult (from a technical point of view): according to statistics, women more often than men drop perfumes, so the stronger, the better.
For 5 years, the workers of the Fashion House, together with experts from the Bohemian glass manufactory, were in search of the desired option. And in the end they found him. Take the perfume of any brand and pay attention to the fact that their bottom is thicker than the walls and concave inward. “Chanel” also made sure that their bottle curved outward, and only then sawed off everything unnecessary. As a result, we got a perfect square on all sides.
Solar composition
As Olivier Polge admitted at a presentation in Greece, when creating the fragrance, he tried to focus on floral notes in order to find a new field for his creative imagination.
The perfect white flower is the result of the collaboration of the main perfumer of the Chanel Laboratory Fashion House. Only he is able to embody the free femininity of the great Coco Chanel.
The unusual creation enhances the intensity of jasmine and fresh orange blossom, focusing on the creamy softness of tuberose and ylang-ylang. Flowers immersed in such an atmosphere, according to Olivier Polge, are revealed inside a new structure for them. And this is not an ordinary vibrating fragrance. According to customer reviews, Gabrielle Chanel on the skin of the owner reveals its unique strength.
Perfumer Secrets
The aroma is based on three notes, which are symbolic for the Chanel House - ylang-ylang, jasmine and tuberose. It would seem that everything is simple, but do not rush to draw conclusions.
First, jasmine was used not from Grasse, as in the case of Chanel No. 5, but from hot Egypt, where the flower has a carnal and sensual sound. Moreover, Olivier Polge added to the natural extract of this plant lankton - its synthetic analogue, which has a light fruity hue.
Secondly, the ylang-ylang extract was obtained thanks to a special technique. It was first used to create the fragrance L`Eau No. 5. Why? Because it turned out to be brighter, shining and less "animal" in comparison with other extracts from this plant. Thus, the perfumer made jasmine "bestial", and ylang-ylang and tuberose - air.
By the way, especially for Gabrielle, the last flower was grown on a special plantation in Grasse. The cultivators of the Fashion House worked for 6 years over the cultivation of tuberose and the production of its highest quality extract with characteristic creamy floral notes.
The idea was a success
During a visit to the Chanel head office in Moscow, a journalist from a well-known Moscow gloss admitted that, having heard Olivier Polge’s story about the “three perfume whales” on which the fragrance is based, and puffed the coveted composition on her wrist, she couldn’t catch any of them.
The chief perfumer smiled broadly at these words and replied that he would be glad if in the reviews of Chanel Gabrielle perfumes they would write that after application they could not feel jasmine, tuberose, or ylang-ylang. After all, he likes to imagine perfume as the aroma of a nonexistent or imaginary flower. And it is good that the owners of the novelty will not feel the individual components, but will perceive the solar composition as a whole. So, the plan was a success!
The atmosphere and art of applying the legendary perfume
Reviews of perfumes Chanel Gabrielle called the novelty a pure floral fragrance. On the official website of the Fashion House it is indicated that 4 white flowers (and not 3, as Olivier Polge said) participated in the creation of the composition. In fact, no matter how many plants were used, the main thing is the atmosphere that they managed to create.
An exotic jasmine sounds in the heart, whose fragrance envelops in a thick fog. Nearby are sparkling subtle green fruit chords of ylang-ylang. Next, orange blossom vibrates, allowing you to slightly feel the presence of Grasse tuberose.
It is recommended to apply aroma intensively with a wide gesture. Spray the perfume generously on the skin or lining of your clothes - and fragrance. If you wish, you can use perfume during the day.
The perfect embodiment: who became the face of the new fragrance Chanel Gabrielle
American actress Kristen Stewart, widely known for her role as Bella Swan in the Twilight saga, has been Chanel's ambassador since 2013. It was she who later entrusted Karl Lagerfeld with a very important mission: to become not just the face of a perfume novelty, but also the embodiment of the founder of the Fashion House.
The first frame of the advertising campaign, which was captured by the famous photographer Karim Sadli, the world saw in early September 2017. In one of the reviews about the perfumes of Gabrielle Chanel it was said that the Fashion House does not release commercials - "Chanel" makes real films! Therefore, the film in support of the new fragrance was shot by Ringan Ledwich. According to the British director, Kristen perfectly completed the task. She was able to show that she lives boldly, openly and is always ready for a new one. The struggle with oneself for freedom and independence is the main theme of the film.
The mini-drama tells the story of a great woman who, freed from the cocoon, breaks out of the captivity of the ribbons tied around her, breaks through sparks and ends at sunset. No flying delicate dresses, men, confetti, as was the case in previous video campaigns, only the inner world and the character of Gabrielle, reflected in Beyonce's song Running and dynamic impulses of the talented Kristen Stewart.
In addition, the American actress also appears in advertisements for the Ombre Premiere Eyes eye makeup collection and Gabrielle handbags.
Talk about the cost
It is natural that after 15 years of waiting and a long-awaited presentation, many are interested in prices and reviews of Chanel Gabrielle perfumes. If in July, perfume water could only be purchased at Chanel boutiques, then since September it has been put on free sale around the world.
Information on the cost of aroma in the most popular domestic cosmetics and perfumery stores is presented in the form of a table.
| "Rive Gauche" |
| Volume | 50 ml | 100 ml |
| By golden card | 6 397 rub. | 9 292 rub. |
| According to the standard card | 8 100 rub. | 11 770 rub. |
| Full price | 8500 rub. | 12 390 rub. |
| "Ile de Beaute" |
| By VIP card | 6 218 rub. | 8 290 rub. |
| Full price | 8 992 rub. | 11 990 rub. |
And the table below shows the prices of perfumes Chanel Gabrielle in well-known online stores.
| "Spirits-RF" |
| Volume | Price |
| Perfume water (50 ml) | 7 445 rub. |
| Probe (1.5 ml) | 356 r |
| Perfumery water (100 ml tester) | 11 015 rub. |
| Eau de Toilette | 8 940 rub. |
| L'Etoile |
| 50 ml | 8 299 rub. |
| 100 ml | RUB 12,049 |
Gabrielle Chanel: customer reviews and fragrance description
Since the novelty of the Fashion House appeared on the open spaces of the domestic perfumery market only a month ago, there are not so many comments on thematic forums. But taking into account the available feedback from consumers, we can say that the Russians liked the composition.
Women agreed: “Gabrielle Chanel” is perfect for daily use, as the aroma turned out to be light, delicate, not suffocating and very delicate. Immediately after application, customers heard citrus notes that subside over time, and flowers that make the sound more intimate come to the fore.
In reviews of the perfumes of Chanel Gabrielle, there was a lack of a pronounced plume. The fragrance sits close to the body, so it’s not worth waiting for the fragrance of “Gabriel” to fill the room.
A lot of compliments of the customer made stamina, which received the highest rating. Women claim that the fragrance lasts on the body for at least 6-7 hours, and on clothes for several days.
Summing up, we can confidently say that 15 years of waiting were not in vain. The French Fashion House once again surprised the world with its masterpiece. There is nothing superfluous in it, only beauty, simplicity and elegance. Everything, as bequeathed to the legendary Gabriel, which the world knew under the name Coco Chanel.