The famous Italian brand "Ermano Shervino", belonging to the luxury class, is one of the most popular manufacturers of women's and men's clothing, as well as all kinds of accessories. All items are of the highest quality and unrivaled design.
Brand history
For two decades now, two talented Italians, Ermanno Daelli and Tony Servino, have been working quite fruitfully under this creative pseudonym. Having made friends in the nineties of the last century, they created a new brand, which was officially registered in 1997. The name "Ermano Shervino" was based on the name of one of the founders and the surname of the other.
The first collection of outfits was released in 1999 for the leading woman in the movie "Tea from Mussolini." After 3 years, the men's clothing line saw the light, and soon a youth trend appeared, characterized by romance and elements of street fashion.
In 2006, special clothing combining beauty and convenience was developed for Russian athletes participating in the Turin Olympiad. High fashion sports brought the Ermano Shervino brand real success.
In 2007, a headquarters was opened near Florence, which made it possible to assemble all units in one place, and, accordingly, provide more thorough control over production and improve the quality of products. Today it is a well-known brand that works in four directions - men's, women's, children's clothes, as well as exclusive youth collections. Since 2008, the company has been manufacturing swimwear and underwear.
"Ermano Shervino" - biography facts of a leading designer
Ermanno Daelli, born in 1950 in Milan, from childhood dreamed of putting on beautiful and inaccessible movie stars, whose films he reviewed many times. He cut the very first dress when he was only 7 years old. At a young age, he already became the manager of a store where various accessories and clothes were sold. Later they opened a boutique in a mountain resort in Cortida d'Ampezzo. Ermanno created his line of women's accessories for several years, but first presented it only in 1985. These were belts, shoes, bags, in which strict classics were intertwined with ethnic motifs of different countries. The collection aroused great enthusiasm and appreciation of the best Italian stores.
In 1990, the first line of women's clothing was launched under the Ermanno Daelli brand. The debut was a resounding success. According to the author, this was a huge risk. The finished collection is waiting for either a complete collapse or a big win. He took a chance - and won. Six months later, a male line appeared, which won even more recognition. All models were made of high quality materials, and the combination of fur, leather and fabric created an extraordinary impression.
After meeting with sportswear manager Tony Servino, Ermanno sold his brand. The new trademark they created became the new name that the designer, Ermano Shervino, acquired with it.
Brand Features
Attention to products manufactured under this brand attracts fashionistas and fashionistas. First of all, it is worth noting the uniqueness of the materials used. The creative duo is constantly working on the creation of new technologies. For example, pleated cashmere coats are a unique product that can only be presented by the Ermano Shervino collection. Dressing clothes made of fur, leather, metal details makes things of this brand bright and recognizable.
Exquisite, sophisticated lines distinguish collections of evening dresses, which are especially popular with the fair sex. The skillful combination of the color palette and texture of the fabrics with an impeccable cut cannot leave anyone indifferent. All products perfectly fit and are worn with great comfort.
The main lines of the brand
Today the company produces two main lines. The first is Ermanno Scervino, which manufactures women's and men's clothing, as well as various accessories. The second is Scervino Street. She presents youth clothing incorporating street style elements.
Autumn-winter collections
Russian women praised the Ermano Shervino jackets and down jackets. Created by Italian designers, they fully comply with our climatic conditions, warming even in the most severe frosts, while allowing you to look stylish and original. Each new collection skillfully combines classic silhouettes, the latest fashion trends and some sketches of future seasons. Trendy khaki, gray, black, brown jackets look very elegant and at the same time sporty.
Ermano Shervino creates a fur coat or coat not for any particular country, but for a woman, therefore it is most important for him to predict her wishes. That is why the brand has enjoyed such tremendous success.
Spring Summer Collections
Blouses, tops, skirts, decorated with sequins, appliqués, lace and beads, simply fascinate with their splendor and luxury. Swimsuits with lace leather trim, as well as models decorated with transparent fabrics, became the main hit of the season. Dresses decorated with embroidery and fringe look great in combination with sandals on a metallic platform and a small handbag on a long belt. The palette of colors in summer clothes is the most diverse - there are orange, raspberry, peach and chocolate colors.
Clothing collections for men and women are not the only things that Ermano Shervino can offer. He is quite successfully mastering more and more new areas of fashion.
In 2007, new clothing lines were launched for teenagers and newborns, which instantly scattered around the world. Among the accessories, sunglasses, belts, jewelry, scarves and wallets are very popular.