The company "Giovanni" specializes in the production of dresses for special life moments. Brand designers are trying to take into account all the trends of world fashion, while maintaining loyalty to the traditions of the company.
The creation of new collections of fashion designers is inspired by the sophisticated luxury of the 20s, the minimalism of the post-war years, recklessness and deliberate negligence of hippies, luxurious images sung by world cinema ... All this in skillful hands turns into incredible designs from tulle, satin and lace. The pricing policy of the company always tries to take into account the needs of the maximum consumer segment, so among the real luxury you can find quite affordable models. In addition, the extended size range offers dresses for owners of special figures, far from the world podium standards.
Fabrics
The materials used for sewing collections are of particular beauty and quality. Designers make a big bet on the fabric. In many brand collections you can find models sewn according to the most concise patterns, but having a truly royal look. This particular luxurious elegance is precisely due to fabrics. Embroidered with beads, sequins, rhinestones, covered with multilayer intricate embroidery, colored with bright prints, these materials can cause real admiration.
Features of the cut
Often the bet is on cut. Many of the brand’s collections use Giovanni’s favorite design move - when the dress looks like a separately sewn skirt and a short top.
Prom dresses
In an effort to feel the mood of the consumer, experts regularly conduct sociological research. What do graduate girls dream about? What images do they represent when thinking about the solemn day of presenting a certificate or diploma? The company's marketers are well aware of this! Therefore, Giovanni dresses can satisfy even the most demanding customers.
A series of graduation dresses consists of many different models. It includes both short, similar to cocktail dresses, and luxurious long ones. Wide and colors: from delicate pastel shades to royal purple. Bright prints so beloved by young girls are used here.
Short dresses
Why not focus on beautiful slim legs? After all, they adorn a woman no less than jewelry. The beauty created by nature inspires designers to create models of a shortened style that can maximally profitably emphasize what nature has created. You can find Giovanni dresses of this format in almost all collections, from evening to cocktail. One thing unites them - they do not look vulgar and vulgar, do not gravitate to excessive nakedness and frankness. The most incredible fabrics are used to create short dresses , and it is on them that the main emphasis is made.
Evening dresses
“Giovanni” makes a big bet on outfits for the most significant moments in life. "At such moments, a woman should sparkle like a nugget!" - confident brand designers. The evening collection is intended for bridesmaids, award nominees, visitors to receptions and parties. Among the evening dresses "Giovanni" can be found and truly ballroom, because even in our time, solemn balls have not outlived themselves.
The collection uses tulle, lace fabric, guipure, satin. Many models have elastic flesh-colored inserts, against which the lace looks especially seductive. Fans of the brand are hard to surprise, and yet the Giovanni designers sometimes succeed. Hand embroidery with glass beads and beads, incredible designs from ribbons, indistinguishable from fresh flowers, multi-tiered layers of chiffon and tulle, Swarovski crystals - all this in skillful hands turns into real works of art. Similar elements adorn the evening Giovanni dresses. Photos can only give an approximate idea, but those who saw these outfits in reality, seriously call them royal.
When developing the evening collection, due attention was paid to women with non-standard parameters. Owners of magnificent forms, as well as ladies of high and miniature stature did not remain deprived.
Wedding dresses
Which bride does not want to feel like a real princess? On the most important day in life, wedding dresses developed by the company are able to emphasize an invented image.
Giovanni dresses created especially for brides, whose photos seem to take us to the pages of our favorite books with fairy tales, will satisfy even the most demanding customers. Designers made sure that every bride and groom could choose a dress of that color and style that suits her. In addition to traditional snow-white dresses, the collection contains dresses of pale lemon , pastel pink and sky blue hues. And why not on the most solemn day put on emerald green or saturated purple? Designers of "Giovanni" believe that there is no reason to deny yourself! After all, every woman has her own ideas about the beautiful. Therefore, Giovanni wedding dresses were created even in completely non-traditional colors for the wedding.
As for cut, the concept of trains is based on weighted multi-tiered hem. Many models have refined tight-fitting cut, emphasizing the figure - this is also one of the most beloved hits of “Giovanni”. Long dresses give the image mystery, statism, a special charm.